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Blow Up Your Marketing - Make a Difference!

Uncover the relevance of marketing in the digital age, explore the Y.U.M. Principle, ROI metrics, and key marketing strategies. Dive into the debate around sales and marketing alignment for business success.

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Blow Up Your Marketing - Make a Difference!

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  1. Blow Up Your Marketing to Make a Difference Presented by: Bill Hartnett, President Hartnett Advisors

  2. Does Marketing Still Matter? The various “P’s” – 4, 7, Web 2.0 The Y.U.M. Principle ROI SEO AIDA(S) (Gross Profit – Marketing Investment) Marketing Investment CLV C= 4m + 3v + 2(i-f) – 2a (RPV * NVL) * BR = LRPV B = V x C x L

  3. Blow Up Your Marketing If you have questions specific to this presentation, please feel free to email: Bill Hartnett President Hartnett Advisors billhartnett@hotmail.com Thank you for your time and attention. Now, I want to bring up Jen Overhulse of St. Nick Media to help explain how the next portion of this session will work.

  4. Marketing-Sales Point Counterpoint

  5. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: How do you take your coffee?

  6. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Should marketing and sales be managed by...

  7. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Whose responsibility is it to generate l...

  8. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: When dollars get tight, which budget get...

  9. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: How important is it to have sales review...

  10. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Should sales presentations require revie...

  11. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: What is the biggest factor in trade show...

  12. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: In a meeting with the CEO, which discipl...

  13. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Because sales “makes money” and marketin...

  14. Marketing-Sales Point Counterpoint If you have questions specific to this presentation, please feel free to email: Bill Hartnett President Hartnett Advisors billhartnett@hotmail.com Thank you for your time and attention. Now, back to Mark Roth who will set the stage for our next session.

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