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New Media at Intergraph Presentation to Hogeschool InHolland , Diemen November 26, 2009. Zuriñe Garcia, Senior Marketing Specialist David Cinanni, Marketing Associate. Presentation Overview. About Intergraph About B2B Marketing Marketing at Intergraph New Media in B2B
Zuriñe Garcia, Senior Marketing Specialist
David Cinanni, Marketing Associate
Process, Power & Marine
Security, Government & Infrastructure
Industry-leading design & data-centric information management software for plants & marine facilities
Geospatially-powered solutions for the security, intelligence, military and infrastructure industries
2008 Revenue: $339 million
2008 Revenue: $470 million
Total Worldwide Employees of 4,041
United States Employees: 2,060
(excludes India) Employees: 327
ROW Employees: 27
* Employee data as of December 31, 2008.
Case Studies/Press Releases
Sales/Mktg CZ Nadezda Hejhalova
Sales/Mktg DE Milica Trettin
Sales/Mktg DE Felicitas Stehlik
Sales/Mktg BE Judith Spillemaeckers
Sales/Mktg UK Michelle Libby
Sales/Mktg FR Licinia Rodriguez
SG&I Sales/Mktg Assist.
Sales/Mktg PL Anna Smyk
Sales/Mktg RS Olga Melikova
Sales/Mktg NOSølvi Oaland
Sales/Mktg FI Pirjo Hartikainen
Sales/Mktg UK Tina Rose
PP&M Sales/Mktg Assist.
Sales/Mktg NO Stine Vandbakk
Sales/Mktg ES Mar Sanchez
Sales/Mktg FR Valerie Devesa
Sales/Mktg/ PL Paulina RatazijkEuropean marketing organization
Sr. Marketing Mgr. EU Sally Bos
Marketing Mgr Nordic Mari Helgeland
Mktg/HRMgr/IT Manuela Fortunati
West Marketing Mgr./UK Ralph Diment
Central Mktg. Mgr/DE Matthias Alisch
East Marketing Mgr./PL Anna Stocka
Marketing Events/EU Nicole Brlek
Marketing Spec/UKMarina Conceicao
Marketing Spec./IT Sara Tomassini
Sales/Mktg DK Tine Sonne
Marketing Comm/EU Fabienne Pinot
Marketing Spec./DE Michael Hanschke
Marketing Spec./ES Berta Colino
Sales/Mktg DK Signe Bruskin
Marketing Web/EU Zurine Garcia
Marketing Spec./DE Andrea Hoeh
Marketing Spec./PT Filomena Abrantes
Marketing AssociateDavid Cinanni
Sales/Mktg BE Kathleen Raeymaekers
Shared EMEA Mktg. Personnel
EMEA SG&I Sales/Marketing Admin.
EMEA PP&M Sales/Marketing Admin.
“During economic downturns, innovation is the single most important condition for transforming the crisis into an opportunity”
So how does Intergraph innovate…….?
Intergraph has 4 main goals when it comes to new media:
What type of content do we post here?
408 Followers 250 Members
2,353 Page Views 650 fans
32 Subscribers 48 through facebook ad
What is Search Engine Optimization (SEO)?
What have we done at Intergraph?
Note: We are currently advertising on both Google and Facebook to compare a
cost per lead between both.
What is nice about Facebook advertising is that it allows you to segment by demographics as Facebook stores this information. Google is more based on the words you use for your search and your IP address.
SEO involves using various strategies in the design and creation of a Web site to enhance its organic listing.
SEM/ Pay per click ads are sponsored listings were the advertiser pays the search engine each time the ad is clicked on.
- email signature, HTML email
Online Meetings and Podcasts to reduce physical meetings, reduces costs and save time!
Yahoo Answers is the knowledge sharing Q&A based social network. http://www.searchenginejournal.com/marketing-your-site-on-yahoo-answers/4509/
Very powerful model for businesses to look at as they can create user generated content in order to answer FAQ’s in order to reduce customer service backlog. Also shows honesty and transparency.
Web 2.0 is all about encouraging participation and sharing not shying away from it!