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Mutual Media Nordvision, November 2009

Mutual Media Nordvision, November 2009. Charles Leadbeater. Ned’s Media Space. Search Enjoy Talk Do. Old. Industrial. Digital. Ned’s Media Space. Search Enjoy Talk Do. Old. Industrial. Digital. Ned’s Media Space. Search Enjoy Talk Do.

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Mutual Media Nordvision, November 2009

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  1. Mutual Media Nordvision, November 2009 Charles Leadbeater

  2. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  3. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  4. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  5. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  6. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  7. Places Ned Never Goes Search Enjoy Talk Do Old Industrial Digital

  8. My Parents’ Media Space Search Enjoy Talk Do Old Industrial Digital

  9. Ned’s Media Space Search Enjoy Talk Do Old Industrial Digital

  10. Traditional Media • High fixed costs • Need a mass market • Deliver content to audience • Distribution controlled • Financial models relatively secure • Audience = enjoy experiences Traditional Media Mutual Media

  11. Mutual Media • Open/shared platforms • User created and professional content • Content shared/adapted • Multi peer to peer channels • Shared rights/ownership • Financial models uncertain • Participants = Enjoy, Talk, Do experiences Mutual Media Mutual Media

  12. Mutual Media: potential • Learning: Student Room • Health: Patient Opinion • Entertainment: Games/Play • Science: Open Access • Knowledge/Information: Wikipedia • Politics: Obama Digg, Reddit, Yelp, Delicious, Flickr, Library Thing, MumsNet, Kiva, Twitter Traditional Media Mutual Media Mutual Media

  13. Mutual Media Map Social Traditional Media Mutual Media Commercial Public Mutual Media

  14. Mutual Media Map NetMums, Yelp Social School of Everything Student Room Library Thing Wikipedia Traditional Media Mutual Media Mutual Media

  15. Mutual Media Map Social Traditional Media Mutual Media Commercial Public iPlayer British Library NHS Choices Glow Mutual Media

  16. Mutual Media Map Social Traditional Media Mutual Media Commercial Public Guardian Open Source 4iP iPlayer British Library NHS Choices Glow Mutual Media

  17. Mutual Media Map Facebook Twitter Flickr YouTube Trip Advisor Social Traditional Media Mutual Media Commercial World of Warcraft, iPhone Public Mutual Media

  18. Mutual Media Map NetMums, Yelp Facebook Twitter Flickr YouTube Trip Advisor Social School of Everything Student Room Library Thing Wikipedia Traditional Media Mutual Media Commercial World of Warcraft, iPhone Public iPlayer British Library NHS Glow 4iP, Guardian, Open Source Mutual Media

  19. Mutual Media: Issues and Policy • Investment: scale and diversity • Ownership/rights • Business models • Organisational skills • Relationships with traditional media • People who lead the shift = renegades and pirates Mutual Media Mutual Media

  20. Cloud Culture More culture than ever in digital form + More accessible than ever to more people + More contributors than ever + More collaboration platforms = Cloud Culture

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