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SmartPlay 7. Cisco Global Data Center Sales Q2 – Q3 FY14. SmartPlay Program Goals: Demonstrate Cisco’s UCS technology Innovation Leadership Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities

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cisco global data center sales q2 q3 fy14

SmartPlay 7

Cisco Global Data Center Sales

Q2 – Q3 FY14

slide2

SmartPlay Program Goals:

Demonstrate Cisco’s UCS technology Innovation Leadership

Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities

Lower the Barriers to Entry for your customers to try UCS and understand it’s differentiation

Help your customers Reduce Risk, Save Money and Deliver More Business Value back to their Company

2

Cisco Confidential

smartplay 7 key value adds for partners
SmartPlay 7 – Key Value Adds for Partners
  • Showcase Cisco Innovation Leadership:
  • New Intel Xeon Ivy-Bridge CPU’s
  • High Performance Memory
  • SingleConnect Technology

Innovation

Leadership

Expansion

Footprint

  • Grow Your Deals and Upsell to Existing Customers
  • C-Series SingleConnect Offers
  • Expansion Paks – Blades & Racks
  • Performance Upgrade Paks, incl HDD’s, Mem, PCIe, Mezz Options
  • Create a UCS Footprint
    • Address More Use Cases w/ Multiple Form Factors
    • Be cloud-relevant w/ UCS-D Add-ons
    • Cisco’s Most Aggressive Pricing
slide4

Terms and Conditions

MARKET TRANSITIONS

ARE DRIVING DATA CENTER

ARCHITECTURES

*New Account Breakaway Applies where Applicable

**Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks

slide5

Refresh to UCS and the New Intel Xeon E5-2600 v2

2007

2009

2011

2013

Intel 5500 Era Processors

Intel 5300 Era “Pre-UCS”

Cisco UCS

With Intel Xeon

E5-2600v2

  • 32% of Server Installed Base is 4+ years old 1
  • Now entering refresh window
  • 4:1 Consolidation Ratio

Refresh to UCS with the UCS SmartPlay 7 Promotions

17:1Consolidation Ratio 2

4X3 Performance

75%4 Consolidation

1 Intel analysis, 2012

2 Source: Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.

3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.

real innovation improves tco
Real Innovation Improves TCO

Servers & Warranty

Networking,

Cabling &Warranty

Power &

Cooling

  • Unified Fabric
  • Radical Infrastructure Simplification
  • Efficient scaling
  • High performance

Traditional Solution

Provisioning& Ongoing

Administration

Systems

ManagementSoftware

UCS Solution

  • Unified Management
  • Embedded device management
  • Self-integrating
  • Stateless
  • Automated
  • Programmable
what s changed from smartplay 6 promotion
What’s Changed from SmartPlay6 Promotion?

Updated

B200 Entry

Processor : E5-2620  E5-2609 v2

Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

B200 Value

Processor : E5-2650  E5-2640 v2

Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

B200 Value Plus

Processor : E5-2665  E5-2660 v2

Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

B200 Performance

Processor : E5-2680  E5-2680 v2

Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

New

B200 Entry Plus Promo

B420 Value Promo

SingleConnect C220 Value Plus

SingleConnect C220 Value

Processor : E5-2643  E5-2640 V2

Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz

RAID : 9266CV  9271CV

HDD : From 600GB SAS to No HDD

SingleConnect C240 Value

Processor : E5-2640  E5-2640 V2

Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz

RAID : 9266CV  9271CV

HDD : 600GB SAS to No HDD

PSU : 650w  1200w

SingleConnect C240 Performance

Processor : E5-2680  E5-2680 v2

Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz

RAID : 9266CV  9271CV

HDD : 600GB SAS to No HDD

PSU : 650w  1200w

Discontinued

B22 Entry Promo

SingleConnect C220 Performance

what s changed from smartplay 6 expansion paks and performance upgrade paks
What’s Changed from SmartPlay6 Expansion Paks and Performance Upgrade Paks?

Updated

B200 Entry Expansion Pak

Processor : E5-2620  E5-2609 v2

Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

B200 Value Plus Expansion Pak

Processor : E5-2665  E5-2660 v2

Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

B200 Performance Expansion Pak

Processor : E5-2680  E5-2680 v2

Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz

VIC: 1240 + Port Expander  1240 Only

SingleConnect C220 Value Exp Pak

Processor : E5-2643  E5-2640 V2

Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz

RAID : 9266CV  9271CV

HDD : From 600GB SAS to No HDD

8GB Memory 4-Pack

Now w/ 1866 MHz DIMMs

16GB Memory 4-Pack

Now w/ 1866 MHz DIMMs

New

B200 Entry Plus Exp Pak

B200 Perf Plus Exp Pak

SingleConnect C220 Value Plus Exp Pak

Fusion-IO Performance Upgrade Paks

Mezz: 785GB

PCIe: 365GB / 1.2TB

LSI PerfUpg Pak

PCIe: 400GB

HDD PerfUpg 4-Packs

1TB & 300GB 15K HDDs

SingleConnect C240 Value Exp Pak

Processor : E5-2640  E5-2640 V2

Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz

RAID : 9266CV  9271CV

HDD : 600GB SAS to No HDD

PSU : 650w  1200w

SingleConnect C240 PerfExp Pak

Processor : E5-2680  E5-2680 v2

Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz

RAID : 9266CV  9271CV

HDD : 600GB SAS to No HDD

PSU : 650w  1200w

B22 Entry Expansion Pak

Price and Part Number Change Only

B230 Entry Expansion Pak

Price and Part Number Change Only

B230 Value Expansion Pak

Price and Part Number Change Only

B200 Perf Expansion Pak

Price and Part Number Change Only

Discontinued

B200 Fusion-IO Exp Pak

C220 Performance Exp Pak

Unchanged

300GB HDD 2-Pack

600GB HDD 2-Pack

where do i go for more information
Where Do I Go for More Information?
  • SmartPlays on IWE
  • Download Full Package from Cisco Docs
  • Email: smartplays@cisco.com (Internal Only)
  • Cisco Build and Price
  • Cisco Product Catalog
  • www.cisco.com/go/smartplay
  • http:/buildprice.cisco.com

Cisco

  • SmartPlays on the Cisco DC Partner Community
  • Disti Central
  • Cisco Partner Central
  • Cisco Product Catalog
  • Email: ucs-partner-deals@cisco.com

Partners

Customers

slide10

SmartPlay7 Promotional Offers

MARKET TRANSITIONS

ARE DRIVING DATA CENTER

ARCHITECTURES

what changed from sp6 to sp7 with rack paks
What Changed from SP6 to SP7 with Rack Paks?

Improved Performance with the latest Intel E5-2600 v2 Processors

More Processor Options with SP7 RackPaks

Better Upfront Pricing, Now with RAID Pre-bundled.

Higher Memory Speed Support – Now upto1866 Mhz

Now with 650 watt Power Supplies

Extended Promotion Period – 9 to 12 months

C240 M3 Bundles with 24-Drive Chassis

smart play 7 rackpak assets
Smart Play 7 RackPak - Assets

2.

1.

3 New Distributor to Partner Assets coming*

  • At-A-Glance (2pg)
  • Email
  • Marketing Flyer

Available on Disti Central (11/8)

https://www.ciscodistributioncentral.com/demand-generation/smartplay-rack-pak

*Assets available in English at launch; Localization TBD

  • Partner Assets for all SP7

http://www.cisco.com/web/partners/incentives_and_promotions/cisco_smartplay_promo.html

3.

program overview

UCS New Account Breakaway Promotion

At-A-Glance (Q1/Q2FY14) for Applicable Regions

www.cisco.com/go/ucsbreakaway

  • Provide a compelling partner incentive for UCS Specialized partners:
    • Tocapture new UCS customers through partner-hunted deals
    • Increase partner hardware margin by 70% - 85%
    • Develop a new recurring revenue stream

Program Goal

Promotion

Period

Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014

Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first)

  • Higher discount on UCS products - only applies to eligible UCS SKUs
  • Higher discount for UCS Smart Play promotional bundles
  • Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches
  • Services are not eligible for this promotional bonus
  • Discount can apply to follow-on orders within same account BoM for 180 days

Partner

Incentive

  • To qualify as a UCS New Account, Cisco must confirm that:
  • Customer Account has not previously purchased any UCS systems
  • Account/Deal is solely Partner-hunted and developed
  • Deal is fully approved in CCW
  • Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal
  • BoM must be at least 30% UCS Product

Account/Deal Eligibility

Program Overview

Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA)

Partner must be Select/Premier/Silver/Gold to qualify for this promotion

Partner must register deal in CCW using ‘UCS New Account Breakaway’

Cisco AM and Program team confirm deal qualifies as a new UCS account

Theater promotion governance team confirms that deal meets qualification and does not conflict with a currently approved CCW deal (including OIPs)

Partner Requirements

q2 cisco rewards

UCS C-series Rack Paks (22, 24, 220 & 240)

Q2 Cisco Rewards

Cisco® Rewards is a new incentive program that rewards your performanceand helps you improve sales.

Points are earned for participating in qualifying Cisco activities.

The program website makes converting sales to points simple.

Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards.

For more information about Cisco Rewards visit: cisco.com/go/ciscorewards

Cisco.com ID required