1 / 31

Leveraging Twitter for Journalists: Rules, Branding, and Engagement Tips

Learn how journalists can optimize Twitter usage by understanding newsroom rules, building personal brands, engaging in conversations, developing stories, listening through hashtags, and utilizing various tools for monitoring, verifying, and reporting news. Enhance your skills and connections in the digital journalism landscape.

yama
Download Presentation

Leveraging Twitter for Journalists: Rules, Branding, and Engagement Tips

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Twitter For Reporters Seattle SPJ/ONA || 13 February 2012 @kegill

  2. 1. Tweet More • Understand the rules of your newsroom http://www.businessweek.com/technology/complicating-twitter-and-journalism-11082011.html • Recognize that your personal “brand” may be more important to you (long term) than the brand of your news organization

  3. 2. Be conversational • Talk to people (but remember you are publishing with every statement) • Ask questions (in general or directly) • “Be yourself”

  4. Develop stories • Crowdsourcing: ask community for ideas or information • If you ask someone a question in email or in person, figure out how to ask the question publicly on Twitter (or FB)

  5. Develop relationships • Ask who to follow • Follow opinion leaders on your beat • Follow public officials on your beat • Follow other journalists on your beat • Then talk to them. ;-)

  6. 3. ListenWhat, exactly does this mean?

  7. #hashtags may be more important than individuals

  8. Tools To Monitor #hashtags • HootSuite.com (iPhone app) • Nearbytweets.com • Topsy.com • Trendistic.com • TweetDeck • Twitter Search

  9. HootSuite : GeoLocation

  10. Topsy : email, RSS

  11. Breaking News • Storify • CoverItLive • ScribbleLive • Embed individual tweets or a group of tweets into a story using QuoteURL or Blackbird Pie.

  12. Verify! Verify!Verify!

  13. Other Tools • Twitter Lists • Paper.li • Directories: twellow.com • muckrack.com • dev.twitter.com/media/newsrooms • Twitter -> email: twe.pe

  14. Resources • Twitter tips for journalists, Steve Buttry • How should journalists use social media, Nick Kristoff • The new baseline skill set, Steve Yelvington • On Twitter, neither a Luddite nor Biltonite be. Simply be human, Alex Howard

  15. Credits • Kathy E. Gill, @kegill • Creative Commons : attribution, non-commercial, share-and-share alike • Resources at http://wiredpen.com/

More Related