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AAVSO Annual Campaign

AAVSO Annual Campaign. Matthew Templeton, Mike Simonsen, Rebecca Turner, Arne Henden October 2013. Beginning May 2014. Head Start. Pre-campaign pledges will be sought after, starting in mid-January each year

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AAVSO Annual Campaign

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  1. AAVSO Annual Campaign Matthew Templeton, Mike Simonsen, Rebecca Turner, Arne Henden October 2013

  2. Beginning May 2014

  3. Head Start • Pre-campaign pledges will be sought after, starting in mid-January each year • The goal being to have ⅓ to ½ the goal in pledges or cash before the annual announcement

  4. Monetary Goals • $30,000 – 2014 • $40,000 – 2015 • $50,000 – 2016 • Set realistic goals based on current giving levels. No one will complain if we exceed our goal.

  5. Who will be involved? • Development Director • External Chair • Volunteers • HQ Staff • Director • AAVSO Council

  6. Strategic Goals • Help bridge the gap between budget requirements and 5% withdrawal from the endowment. • Put staff priority back onto service instead of fundraising. • Do more work that is aligned with our mission.

  7. What can Council do? • Give the green light for this as a permanent part of the fundraising plan. • Support the campaign in public and privately. • Financial support - 100% at whatever level is appropriate – or, set up a challenge or matching grant

  8. Pledge of supportin writing • Yes, this will be an annual fundraising activity • Yes, Council will devote the time and effort to support the campaign • Yes, Council will support the campaign financially- either 100% as individuals or by establishing a matching or challenge grant each year.

  9. Thank you

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