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Blogging in Business

Blogging in Business. Dawa N. Kam S. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. . The New Generation Group. WHAT IS A BLOG ?. History of Blogs. 1994. 1997. 2005. 2006. 2004. 1999. Technical Considerations. Goals Budget Blog design and blog tools Platforms Hosted Blog

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Blogging in Business

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  1. Blogging in Business Dawa N. KamS. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. The New Generation Group

  2. WHAT IS A BLOG ?

  3. History of Blogs 1994 1997 2005 2006 2004 1999

  4. Technical Considerations

  5. Goals • Budget • Blog design and blog tools • Platforms • Hosted Blog • Stand alone blog platform

  6. Hosted Blog Examples

  7. Stand-Alone blog host examples

  8. 'Emotional' Considerations

  9. Building trust • Creativity • Being active and consistent

  10. How It Should Be Used • Sharing of information • Interaction • Sharing expertise / experience • Helpful instructions • Posts should be open to comments

  11. How It Should Not Be Used • Providing ways to cut corners • To completely self-motivate • Used as a personal blog • Don't discuss insider information

  12. Importance of Blogging in Business • Improve company's online presence • Build relationship • Help build brands • Attract media attention

  13. Topics • Taxation • General knowledge/advice • Auditing • Social media • Fraud • Accounting systems information • Satire

  14. Problems with Business Blogging • Requires customer understanding • Requires updates • Time management • Negative comments • Legal issues

  15. Recommendation for Effective Business Blogging • Focus on the customer • Update blogs • Plan ahead • Monitor comments

  16. Blog comparison Accounting Blog: Dustin R. Nestor (CGA) http://www.drncga.com/blog/ Marketing Blog: CastleCS Marketing and Advertising http://www.castlecs.com/blog/

  17. Blog Comparison Accounting: - Informative approach. - Less selling more teaching. - updates about new policies and rules. - posts are inconsistent and infrequently updated. Marketing: - frequent blog posts - interactive posts. - Advertising for firm as much as possible. - Links blog topics with services they offer.

  18. Summary - What is a blog? - History of blogging - Blog structure - Emotional considerations - How blogs should/shouldn't be used

  19. Summary (cont'd) - importance of blogging - Accounting topics in blogging - Problems with blogging - Recommendations for effective blogging

  20. Questions?

  21. Credits • http://www.business2community.com/blogging/the-importance-of-blogging-for-your-small-business-0282539 • http://businessinthecity.blogspot.ca/2012/07/the-importance-of-blogging-in-business.html • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/ • http://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/ • http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/ • http://en.wikipedia.org/wiki/History_of_blogging

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