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Blogs in America: Shaping Business and Media

Explore how blogs impact US businesses & mass media landscape. Learn about blog essentials, stats, societal impacts, Mark Jen's story, and the evolving dynamics of free speech, privacy, & corporate engagement.

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Blogs in America: Shaping Business and Media

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  1. Blogging in America • How blogs are shaping businesses and mass media in the US

  2. Agenda • Introduction • Quick background about blogs • Impact on American Mass Media • Impact on American Businesses • Privacy and societal changes • Q&A

  3. About Mark • University of Michigan, class of 2003, B.S. Computer Engineering • IBM • Microsoft • Google • Plaxo

  4. 5 minute intro to blogs

  5. 5 minute intro to blogs

  6. 5 minute intro to blogs

  7. 5 minute intro to blogs

  8. 5 minute intro to blogs

  9. Components of a blog • Easy to publish web page • Comments/Trackbacks • RSS feeds • RSS aggregators • RSS search engines

  10. Blog software/platform • Wordpress 2.0

  11. Comments/trackbacks • plaxoed!

  12. RSS Feeds • not that interesting to humans

  13. Aggregators • the lazy way to get news

  14. Blog search • who’s talking about me?

  15. Why now? • Wide spread Internet access • Storage costs going down • Bandwidth costs going down • Makes business sense with Advertising • Power is limiting factor now, but not for long...

  16. Some stats... • 200+ Million blogs worldwide • 105 Million MySpace accounts • 40% of American Internet users read blogs • Blogosphere doubling every 6 months

  17. Blogging impact on American Media • Media is now democratized. Individuals are just as powerful as the MSM • New news hierarchy: MSM cues off of bloggers • Every major news area: technology, politics, music

  18. Effect on MSM • Almost all American newspapers have moved online • Small newspapers facing trouble • WSJ and NYT doing well, they made good shifts to online • Magazines are facing really tough times

  19. Case Study: Politics • HuffingtonPost.com, 750 Thousand unique visitors a month • Drudge Report, 1.8 Million unique visitors a month • InstaPundit, 3.8 Million pageviews a month • DailyKos, 4 Million unique visitors a week • George W. Bush and John Kerry used blogs in 2004 • Blogs have gone mainstream

  20. What’s going on? • Blogging is growing at a breathtaking rate • General population in the US is starting to incorporate blogs as a main news source • Some traditional media outlets are facing extinction

  21. who is mark jen • the 99zeros story

  22. who is mark jen • the 99zeros story

  23. who is mark jen • the 99zeros story

  24. What happened? • I made assumptions about the culture at Google • Google didn’t have a policy about blogging for employees • Google made a business decision to terminate me • Turned into a PR disaster for Google • Legal action?

  25. Free speech vs. Corporate strategy • US constitution provides for free speech • Only applies to government censoring • Ideology vs. Capitalism

  26. Blogging and companies • Company perception is affected by blogs • Corporate secrets can be inadvertently leaked • Companies can get direct customer feedback • Anyone can start a grass roots campaign for something...

  27. Privacy and Societal Changes • Privacy has always been a big thing in America • Blogs disrupt the traditional private mindset • New generations coming online are used to their lives being public • Blogs, photos, social networks - all recorded publicly

  28. My opinion on Search Engines • I think Yahoo is the best

  29. I got fired from Google • everyone knows this anyways

  30. I went to Singapore • just last week!

  31. I got baptized last year • I’m Christian

  32. Effects today • Easy way to allow people to keep in touch • People getting fired for blogging • Interviewers always Google your name first • Facilitating community around special interests

  33. Questions? • I might have answers...

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