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A Sexier Literacy: Information Literacy through Media Literacy

A Sexier Literacy: Information Literacy through Media Literacy. Shana Higgins and Sara Prahl 5/4/2007. Do you know your ABCs?. Heidi Cody's American Alphabet , 2000. Aluminum light boxes with Lambda Duratrans prints, 28" x 28" x 7". Do you know your ABCs?.

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A Sexier Literacy: Information Literacy through Media Literacy

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  1. A Sexier Literacy:Information Literacy through Media Literacy Shana Higgins and Sara Prahl 5/4/2007

  2. Do you know your ABCs? Heidi Cody's American Alphabet, 2000. Aluminum light boxes with Lambda Duratrans prints, 28" x 28" x 7".

  3. Do you know your ABCs? • All, Bubblicious, Campbell's, Dawn, Eggo, Fritos, Gatorade, Hebrew National, Icee, Jell-O, Kool-Aid, Lysol, M&Ms, Nilla, Oreo, Pez, Q-Tip, Reese's, Starburst, Tide, Uncle Bens, V8, Wisk, Xtra, York, and Zest

  4. What is media literacy? Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century. Alliance for a Media Literate America (AMLA)

  5. What is media literacy? Media literacy aims to increase students’ understanding and enjoyment of how the media work, how they produce meaning, how they are organized and how they construct reality. Ultimately, media literacy education must aim to produce students who have an understanding of the media that includes a knowledge of their strengths and weaknesses, biases and priorities, role and impact, and artistry and artifice. Media literacy is a life skill. Ontario Media Literacy Resource Guide

  6. History of media literacy education & awareness

  7. History of media literacy education & awareness

  8. Media Literacy Access Analyze Evaluate Create Center for Media Literacy Information Literacy Determine Access Evaluate Incorporate Use Understand ACRL Mapping media literacy to information literacy

  9. Why is media literacy important to our students? • Generation M: A Kaiser Family Foundation Study on Media in the Lives of 8-18 Year-olds (2005) • Victoria Rideout, M.A.Kaiser Family Foundation • Donald F. Roberts, Ph.D.Stanford University • Ulla G. Foehr, M.A.Stanford University

  10. Media saturation Perpetual access Easy access = heavier use Heavier media use = higher activity in general Demographics No rules “New” media + “old” media Masters of multitasking Video games vs. reading Television rules Music Computers and Internet use Digital divide Reading Video games vs. TV Generation M Key Findings

  11. Changes Between 1999 & 2005 • The same amount of time is spent using media, but more media are being used at once. • It has become more and more common to use a variety of media in private bedrooms with minimal adult supervision. • TV reigns supreme--no other media come close in frequency of use. • Computers are used more for academic work than for recreation.

  12. What does this mean for college libraries? Students need to possess the foundational skills and tools involved in accessing, analyzing, evaluating, and producing information using a variety of media so they are able to inform and represent themselves in the world. • Environments that support multitasking and simultaneous multimedia use • On-demand access to information • Media integration • DIY learning • Instruction in using emerging communication technologies

  13. Our experience… • Media literacy in the one-shot session • Media literacy and the embedded librarian • Workshops • Semester-long courses/seminars

  14. Discussion • What might integrating media literacy awareness into your library’s instruction services mean for your institution? • What do you already do that might be augmented by applying media literacy principles? • What new avenues do you see for collaboration or unique instructional opportunities through integration of media literacy education?

  15. Continue the Discussion • Visit our wiki at http://literacies.pbwiki.com and log in with the password “media” for more information, resource sharing, and continued discussion.

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