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INTRODUCTION TO CAMPAIGNING

INTRODUCTION TO CAMPAIGNING. SESSION AIMS. Welcome! We aim to ensure you leave this session with the following knowledge: You know what a campaign is You have a range of ideas of how to campaign effectively Your aware how to plan your campaign and the importance of reviewing actions

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INTRODUCTION TO CAMPAIGNING

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  1. INTRODUCTION TO CAMPAIGNING

  2. SESSION AIMS Welcome! We aim to ensure you leave this session with the following knowledge: • You know what a campaign is • You have a range of ideas of how to campaign effectively • Your aware how to plan your campaign and the importance of reviewing actions • You know what opportunities are available for you to promote your candidacy. • You have a clear idea of the budgets and know where to find the rules.

  3. WHAT IS CAMPAIGNING? “Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.” (Good Campaigns Guide for the Voluntary Sector, NCVO)

  4. HOW TO CAMPAIGN • Your Target audience • What are the Campaign Rules • Speak to people • Be clear • Campaign team • Know your electorate

  5. CAMPAIGN TEAM • When campaigning it is important to be able to manage your time effectively. Campaign teams allow you to do this. • You cant be all over campus at once – your campaign team can! • Campaign teams can spread out your voter pool, as people who know your campaigner, but not you may be persuaded more easily to vote for you.

  6. SMARTER GOALS S pecific M easurable A chievable R ealistic T imely E valuate R eview

  7. WHAT EFFECTIVE CAMPAIGN METHODS CAN YOU THINK OF?

  8. OVERCOMING APATHY Apathy – “A lack of interest, enthusiasm or concern” Talk to people about what concerns them, and inject a sense of injustice Give people hope that things can be changed and that you’re the one to do it Spur them into action, by getting them to vote.

  9. OPPORTUNITIES TO PROMOTE YOUR CANDIDACY We will provide you with several opportunities to promote your candidacy: • Question time • Candidates Videos • Candidates photos • Manifestos

  10. ACTION AND EFFECT

  11. THE CAMPAIGN PLAN

  12. Slates • You may wish to run as a state – this is when you form a group with other candidates. • You must register your slate by the start of campaigning by e-mailing Rebecca Davies. • If you run as a slate you are liable for each others actions

  13. THE RULES • All of our elections within the Union are overseen by the Elections and Referenda committee (ERC) • ERC is responsible for ensuring the “free and fair” conduct of these elections • Destroying,  defacing  or  removing  other  candidates  publicity • Campaigning  in  the  computer  rooms  or  in  the  library/  Bannerman  centre • Making  comments  which  are  deemed  negative  or  abusive  against  another  candidate  or  member  of  a  campaign  team. • Using  your  current  position  of  authority  or  power  to  access  information  (including  communications  routes)  which  are  not  freely  available  to  other  candidates. The rules can be found in full at: http://brunelstudents.com/pageassets/elections/stand/rules/

  14. Providing  gifts,  freebies  or  preferential  access  to  events  or  activities  (or  any  other  action  which  may  be  interpreted  as  bribery) • Seeking  to  gain  advantage  by  breaching  the  set  timetable  for  the  elections • Spending  more  money on  their  campaign  than  is  permitted • Actions  which  may  be  perceived  as  bullying  or  intimidating  any  other  candidate,  campaigner  or  student • Using  Union  hosted  sites  or  Union  meetings  to  promote  an  election  candidate • Using  external  hosted  sites  that  are  linked  to  UBS  groups  to  promote  a  candidate

  15. COMPLAINTS • Complaints regarding the conduct of any candidate’s campaign must be submitted, in writing to ERC via Rebecca Davies. • Complaints about campaigning need to be received prior to the count

  16. BUDGETS • Full Time Officer - £100 • Other positions - £30 • Out of this £20 is provided in the form of Union printing credit, and can only be used to order printing through the union, the rest is your own money and is non-refundable.  • Expenses should be submitted either before or at the Candidates Debrief at the end of voting. 

  17. THE TIMELINE • Printing deadline – Monday 11thMarch, 1pm • Manifesto deadline – Tuesday 11th March, 1pm • Campaign Plan deadline – Wednesday 12th March, 1pm • Candidates Briefing – Wednesday 12th March, 6-8pm, LC067 • Start of campaigning – Wednesday 12th March, 8pm • Video Manifesto Sessions – Tuesday 11th March – Thursday 13th March • Question Time – Monday 17th March, 6pm, Academy • Question Time –Tuesday 18th March, 6pm, Academy • Voting – Wednesday 19th March, Midday – Friday 21st March, 4pm • Results – Friday 21st March, 8pm, Academy Ensure you attend both the campaigns briefing and candidates briefing to run in the elections – this includes handing in a Campaign Plan

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