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Understanding Demand Segments in the Housing Market

Explore the various demand segments in the housing market based on social status, lifestyle, and life phase. Discover patterns such as traditional, individualized, and modern preferences. Gain insights into segments like rural traditional, bourgeois middle class, urban avant-garde, and more. This research sheds light on the housing market dynamics for different demographics.

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Understanding Demand Segments in the Housing Market

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  1. 30. Mai 2014 Nachfragersegmente im Wohnungsmarkt:Schemata Quelle: Fahrländer Partner & sotomo

  2. Wohnungsmarkt: Dimensionen statushoch Soziale Schicht Lebensphase statusniedrig Lebensstil bürgerlich-traditionell individualisiert Quelle: Fahrländer Partner & sotomo.

  3. Wohnungsmarkt: Nachfragersegmente 9 7 8 statushoch statushoch 9 7 8 6 4 5 Soziale Schicht Soziale Schicht 6 4 5 2 3 1 statusniedrig statusniedrig 2 3 1 bürgerlich-traditionell bürgerlich-traditionell individualisiert individualisiert Lebensstil Lebensstil 1 Ländliche Traditionelle 4 Klassischer Mittelstand 7 Bürgerliche Oberschicht 2 Moderne Arbeiter5 Aufgeschlossene Mitte 8 Bildungsorientierte Oberschicht 3 Improvisierte Alternative6 Etablierte Alternative 9 Urbane Avantgarde Quelle: Fahrländer Partner & sotomo.

  4. Wohnungsmarkt: Lebensphasen Ältere Mittlere Jüngere Eineltern-familie WG Paare Familie mit Kind Singles Quelle: Fahrländer Partner & sotomo.

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