Perfect diary cosmetics brand introduction

1. "Perfect diary cosmetics" brand introduction The perfect diary cosmetics/perfect Daily brand was founded in 2017. The brand founder from Harvard University and the British fashion designer met in London. With a keen sense of business and fashion, they hoped to have the opportunity to bring European and American cosmetics back to Asia and make a breakthrough in visual image creation. Brand concept Unlimited Beauty advocates that the young generation should not be bound by external labels, but strive to constantly break through themselves, actively explore more possibilities in life, and meet better people Brand mission Focus on the exploration, reconstruction, and expression of beauty, and provide everyone with a beauty experience that is within reach and beyond expectations. Brand vision: It is committed to exploring and developing European and American fashion trends, and at the same time, combining the facial and skin characteristics of Asian women to develop a series of "high-quality, well-designed" fashion cosmetics products to realize the desire of young women to "enjoy color and life"; Support China's fashion industry and aim to recruit Chinese Beauty Icon with international influence "Perfect diary cosmetics" product strategy Adopt a cost-effective parity strategy The products of Perfect diary cosmetics are mainly cosmetics, followed by skin care products. To meet their needs in beauty, consumers have also increased their investment in cosmetics. However, they often fall into the dilemma of the high price of big-name cosmetics being unbearable, while low and low-quality cosmetics do great harm to the face. Perfect diary cosmetics has a good insight into the pain point of female consumers. It has rapidly occupied this market by producing cosmetics products with low prices, good quality, high appearance, and ease to use for consumers; Perfect diary cosmetics has cooperated with several 10 representative factories in total, and its main representative factory is the top cosmetics OME factory. At the same time, Perfect diary cosmetics also ensures that the price of most products does not exceed 100 yuan. The products mainly focus on the strategy of small profits and quick sales, greatly reduce the gross profit rate, and cooperate with the large discounts launched by festival marketing, and soon become the big brand "replacement" in the minds of consumers. Lip and eye makeup is the core product, brewing to enter the skin care The brand goal of Perfect diary cosmetics is to develop a series of cosmetics products for

2. young women, mainly cosmetics, supplemented by skin care products. The product category of Perfect diary cosmetics is very rich. There are more than 500 items in the whole line on sale, and they are still increasing. The main products are lip, eye, facial makeup, makeup tools, and makeup removal products. According to the data of Taobao list, the most popular flagship store of Perfect diary cosmetics is lip makeup, accounting for 39.05% of the total sales, followed by eye makeup, accounting for 31.62%, facial makeup, accounting for 17.19%, and skin care products, accounting for 8.32%. While maintaining the sales advantage of lip and eye makeup, Perfect diary cosmetics has also begun to plan to enter the skincare market. The small program of "Perfect diary cosmetics" has been put on the market for many eye care and washing products. The sales proportion and product layout of Perfect diary cosmetics products can reflect the strategy of Perfect diary cosmetics brand to adopt "cosmetics first, and enter the skin care products at the same time". Beautiful product appearance design The product packaging of the Perfect diary cosmetics brand has a high degree of care. Take the National Geographic co-branded series as an example, the product packaging is drawn in the form of needle tube paint, and the eye shadow color block contains a variety of rich textures, presenting geographical textures. The naming of each eye shadow color number in the disc or its relationship with geography Combination of features, such as "Everest" in "Fendai Plateau"; Or it is named after traditional Chinese colors, such as "twilight cloud grey", "magenta", "light blue" and "wisteria". "Ingenuity+creativity" and the ultimate pursuit of details continue to surprise users, and product sales are considerable.