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DRM and Author Collective Management Societies

DRM and Author Collective Management Societies. AXMEDIS. Dec 1 2005 Florence. Marc Gauvin sDae. Who we are The problem Solutions Conclusions. The Sociedad General de Autores y Editores (SGAE) Collective Management of Works: Musical Audio Visual Performing Arts

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DRM and Author Collective Management Societies

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  1. DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence Marc Gauvin sDae sociedad Digital de autores y editores

  2. Who we are • The problem • Solutions • Conclusions

  3. The Sociedad General de Autores y Editores (SGAE) Collective Management of Works: • Musical • Audio Visual • Performing Arts • sDae as SGAE’s digital arm for: • internal processes re-engineering • promotion and distribution of content over the internet. • Microgenesis S.A. sDae’s main partner for content project and business development.

  4. The Problem • A completely new paradigm • Economic, Social, Political Challenges • No clear picture n sides to n issues • Limited consumption window but exponential Content growth

  5. The Problem • No values for: • Total Content throughput • % with monetary tags • % without monetary price tags • New ecosystem roles new species for: • Creators, Producers, Distributors Etc. • CMSs need for every step of the value chain • The who, what, where, when and how • For all IP they represent (Work, Manifestation, Instance..) • Whether or not IP is remunerated

  6. Solutions • Today’s Solutions • La Central Digital • More about the Central Digital • Future Solutions • Interoperable Standards • Distinguishing the thing from the thing

  7. La Central Digital • What does La Central Digital (LCD) do? • For whom? • Content owners • For ISPs • For Distributors and E-tailers • LCDs Clients can

  8. What the LCD does • Archives • Documents • Catalogues • Protects • Delivers

  9. Authors • Producers • Public archives • Institutions • Etc.

  10. ISPs • Jazztel • Wanadoo • Ya.com • Terra

  11. Standards • MPEG 21 provides basic technological blocks • Digital Item Technology (Resoucre description, tool integration, identification etc.) • Rights Expressions • DI Streaming • DI Adaptation • DI Binarization (BIM) • Etc. • DMP Interoperable DRM Platform (Integration of Blocks) • Content Information (DCI) • Content Format • Registration of DCIs • Integration of DRM Tools • Standard Devices

  12. La Central Digital • Get the full suite online for online Content commerce • Store front • Inventory • Back-office • Or just Link to Inventory and LCD back office

  13. Standards • Standard DRM Semantics and Syntax for • Functions (i.e. what can be done with content) • Entities • Content • Content Elements • Resources • Standard File Format • Standard Devices

  14. The Semantics of IP DMP Creation Model In the Mind the Mind Adaptation Derivative Work C of B Work Independent Work B Adaptation Derivative Work D of B Depends On Depends on Depends On Depends On Depends On Manifestation (By Author of B) Manifestation C of B (By Author of C) Manifestation D of B (By Author of D) uses uses Instance Instance Instance Physical

  15. DMP Value Chain

  16. Multiplied by Orders of magnitude

  17. DMP Interoperable DRM Platform (IDP) DMP Device DCI Content RA CID Register DCI Register License Content Creation Work License & Metadata Make DCI/DCF Mp3,mp4, wav Metadata Standard DRM Tools

  18. Conclusions • To enable the full potential of the Digital space we need: • Distributed and automated processing licensing • Standard Technology and/or Devices for Interoperable: • Creation and packaging content • Identification and registration of content packages (DMP RA) • Identifying and registration of content (ISWC,ISAN etc) • Implementation of DRM Tools • For using and communicating content • Without the above the only solutions available are those such as La Central Digital • SGAE/sDae are developing both

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