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Portfolio Planning

Portfolio Planning. Used to help managers decide on investing scarce organizational resources among competing business opportunities. Useful for multibusiness or multiproduct situations. Boston Consulting Group. Who is the Boston Consulting Group ?

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Portfolio Planning

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  1. Portfolio Planning • Used to help managers decide on investing scarce organizational resources among competing business opportunities. • Useful for multibusiness or multiproduct situations.

  2. Boston Consulting Group • Who is the Boston Consulting Group? • Most well-known for “The Pricing Paradox” and the BCG Matrix

  3. BCG Matrix • Allows for Strategy Formulation by analyzing business opportunities according to … • Industry or market growth rate • Low versus high • Market share • Low versus high

  4. BCG Matrix High Market Growth Low Low High Market Share

  5. BCG Matrix • Star • Market leader in a growing market. • Invest in further growth. • Question Mark • Poor position in a great market. • Grow or get out High Market Growth • Dog • Poor position in a dieing market. • “Kick the dog to the curb” • Cow • Great position in a market with little growth. • “Milk it” Low Low High Market Share

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