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INNOVATION PROCESS. By Elisante Ole Gabriel (Tanzania) [email protected], +255-784-455-499. INNOVATION and the ENTREPRENEUR. Innovation is the specific function of entrepreneurship Is the means to create new wealth

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innovation process



Elisante Ole Gabriel (Tanzania)

[email protected],


innovation and the entrepreneur
  • Innovation is the specific function of entrepreneurship
  • Is the means to create new wealth
  • Is the process to convert opportunities into marketable ideas
  • Is the vision to create a good idea and the perseverance and dedication to remain with the concept through implementation.
innovation and the entrepreneur1
  • Entrepreneurs blend imaginative and creative thinking with a systematic, logical process ability.
  • They develop ability to see, recognize and develop opportunities.
  • There key questions need to be addressed

Questions include:

innovation and the entrepreneur2
  • What is the problem?
  • Whom does it affect?
  • How does it affect?
  • What costs are involved?
  • Can it be solved?
  • Would the marketplace pay for a solution?
role of creativity
Role of Creativity
  • Is the generation of ideas that result in the improved efficiency of a system.
  • Two aspects:-process and – people
  • Process (goal oriented)
  • People (resources that determine the solution)
problem solving approaches adaptor
Problem Solving Approaches/Adaptor
  • Solving rather than finding problem
  • Attempts to refine current practices
  • Tends to be means oriented
  • Sensitive to group cohesion and cooperation
  • Precise methodical approach
  • Employees are disciplined
problem solving approaches innovator
Problem Solving Approaches/Innovator
  • Discovers problems and avenues of solutions
  • Questions basic assumptions related to current practices
  • Little regard for means- more interested in ends
  • Little tolerance for routine work
  • No need for consensus
nature of the creative process
Nature of the Creative Process
  • Creativity is a process that can developed and improved
  • Creativity is not some mysterious and rare talent reserved for few
  • The creative process involves seeing relationship between things that others have not seen
background of knowledge accumulation
Background of Knowledge Accumulation
  • Read in a variety of field
  • Join professional groups and associations
  • Attend professional meetings and seminars
  • Travel to new places
  • Talk to people about your subject
  • Develop a subject library for future reference
  • Pursue your natural curiosity
incubation process
Incubation Process
  • Engage in routine or mindless activities
  • Exercise regularly
  • Play (sport, game, puzzle)
  • Think about the project or problem before falling asleep
  • Meditate and or self hypnosis
  • Sit back and relax on a regular basis
idea experience
Idea Experience
  • Day dream and fantasize about your project
  • Practice your hobbies
  • Working in leisurely enrolment
  • Keep a notebook to record late night or early morning ideas
  • Take break while working
evaluation and implementation
Evaluation and Implementation
  • Increase your energy level with proper exercise, diet and rest
  • Educate yourself in the business planning, process and all facets of business
  • Test your ideas with knowledgeable people
  • Take notice of your intuitive ideas and feelings
  • Seek advice from others…
the creative thinking process
The creative thinking process
  • Incubation
  • Knowledge Acc Creative Ideas


Evaluation and


characteristics of creative people
Characteristics of Creative People
  • Bright but not necessarily brilliant
  • Good at generating a high degree of different ideas in short period of time
  • Have positive image of themselves
  • Sensitive to the world around them
  • Able to withhold a decision to a problem till sufficient facts are collected
  • Motivated by challenging problems
characteristics of creative people1
Characteristics of Creative People
  • Value their independence and no need for group approval
  • Lead a rich imagination
  • Flexible and not rigid or dogmatic
  • Concerned with meanings and implications of a problem.
the creative climate
The Creative Climate
  • A trustful management that does not over control the personnel
  • Open channels of communication among all members of the business
  • Considerable contract and communication with outsiders
  • Large variety of personality types
  • Willingness to accept change
the creative climate1
The Creative Climate
  • Enjoyment in experimenting with new ideas
  • Little fear of negative consequences for making mistakes
  • Selection and promotion of employees based on merit
  • Use techniques that encourage ideas
  • Sufficient financial, managerial, human and time resources for achieving goals
innovative process
Innovative Process
  • Successful innovators:
  • Look at figures
  • Look at people
  • Analytically workout what the innovation has to be to satisfy the opportunity
  • Look at potential users of the product to study their expectations, values and ideas
  • Create new customers and new markets
types of innovation
Types of Innovation
  • Invention
  • Extension
  • Duplication
  • Synthesis (combination of existing concepts and factors into a new formation)
principles of innovation
Principles of Innovation
  • Be action oriented
  • Make the product, process or service customer-based
  • Make product, process, or service simple and understandable
  • Start small
  • Aim high
  • Try-test-revise
principles of innovation1
Principles of Innovation


  • Learn from failure
  • Follow a milestone schedule
  • Reward heroic activity
  • Work, work, work.
the end

Thank you for you Attention