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The Innovation Process: how to manage innovation. Saskia van Stroe-Biezen Professor of Innovation Management. The innovation process in short. Creativity. P roduct. M arket. POM. O rganisation. Define the opportunity area. Know your customer. Idea generation.

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the innovation process how to manage innovation
The Innovation Process: how to manage innovation

Saskia van Stroe-Biezen

Professor of Innovation Management

the innovation process in short
The innovation process in short

Creativity

Product

Market

POM

Organisation

Define the

opportunity

area

Know your

customer

Idea generation

Insight activation

Innovation funnel

Triple diamond process

Three times diverging and converging

slide3

Innovation funnel:

Ideation phase (triple diamond)

Feasibility phase

Capability phase

Launch phase

Post-Launch phase

Trends, Ideas

Market info

Competitor info

etc

Feasibility

phase

Post-launch

phase

Ideation phase

Capability

phase

Launch

phase

slide5

Sustainable innovation to the core

Ist: sustainable innovation is a buzz word

Soll:

slide6

Sustainable innovation to the core

Ist: sustainable innovation is a buzz word

Soll: sustainable innovation is a core competence

slide7

Sustainable innovation as core competence

  • Could you describe your company’s core corporateinnovation system?
  • Does your top management regard every employee as an innovator?
  • Have you been trained as a business innovator?
  • Is innovation important in your own performance metrics and in your variable pay?
  • Would it be easy to get small amounts of experimental capital to test a new idea?
  • Do you know where to find coaches and mentors to help you push your idea forward?
  • Do the management processes (strategy planning, budgetting etc) support your work as innovator?
slide8

Create preconditions for Sustainable innovation

  • Creating time and space(e.g. Google: 70/20/10 rule)
slide9

Create preconditions for Sustainable innovation

  • Maximize diversity of thinking(old/young, experienced/imaginative, analytical/creative, inside/outside etc)
slide10

Create preconditions for Sustainable innovation

  • Foster connection and conversation(make serendipity happen, make innovation democracy happen)
slide12

Looking at the world from a fresh perspective!

  • Four lenses:
  • Challenge orthodoxies
slide13

Looking at the world from a fresh perspective!

  • Four lenses:
  • Be aware of changes/new trends
slide14

Looking at the world from a fresh perspective!

  • Four lenses:
  • Leveraging competencies and strategic assets
slide15

Looking at the world from a fresh perspective!

  • Four lenses:
  • Understanding unarticulated needs Customer Insight!
slide16

The organisation as an oiled innovation machine

Leadershipand

Structure

People and

Skills

ProcessesandTools

Cultureand

Value