2.04 Identify methods/techniques to generate a venture/product idea

1. 2.04 Identify methods/techniques to generate a venture/product idea

2. Key Terms • Attribute Listing-focuses on an attribute or an object in order to determine how the attribute can be improved. Ex. Cell phone features. • Lateral Thinking-Solving problems through an indirect or creative approach. Ex. Thinking outside of the box. • Analogies- Similarity of like features of two things. Ex. Comparing • Associations-A mental connection or relation between thoughts, feelings, ideas or sensations. • Brainstorming-is a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame.

3. Key Terms • Synectics-bringing different things together to create a unified connection. • Sketching and doodling-Letting your subconscious do the drawing. • Forced questioning-Force people to choose between two choices when neither of the choices could be the answer or needs further explanation. Ex. Is this yellow or green? • Morphological Analysis-Systematically structuring and investigating many possible relationships of complex problems. Ex. Used to create a new product.

4. The role of criticism in idea creation • Criticism can be difficult to hear. • Don’t take it personal • Some of your most important lessons can come from complaints and criticism. • Discussion points: • As a business owner, how would you address these criticisms? • The package is too hard to open • The cake doesn’t taste fresh • Your services are too expensive • His store is very difficult to find

5. Types of brainstorming techniques • Define the problem • Share ideas without criticism • Build on others ideas • Pose an initial question • Use word association • Identify a challenge