Online User Panel Internet Privacy May 24, 2000Based on Responses From 365 OnlineUsers Between May 12th and May 15th(Margin of Error +/-5.1%)
Personal Information Sharing – Overall Comfort Survey findings indicate that over one-third of online users are at least somewhat uncomfortable sharing personal information online. Comfort Level With Sharing Personal Information Source: KS&R
Personal Information Sharing – Types of Information Users are least comfortable sharing Social Security numbers, credit card numbers and business contact information. Likelihood of Sharing Specific Information Social Security Number Business Phone Number Business E-Mail Address Credit Card Number Home Phone Number Home Address Personal E-Mail Address Source: KS&R While most indicate no change in their likelihood of sharing information over the past 6 months, one-quarter have become more likely to share personal information, often because they have not had bad experiences and/or because their confidence in or comfort level with the Internet has increased. One-tenth are less likely to share information, generally because of fear of, or actual experience with, hackers.
Personal Information Sharing – Impact of Incentives Three-quarters of respondents indicate that discounted purchases and free shipping would at least somewhat increase their likelihood to give information. Change in Likelihood of Sharing Specific Information If Given Incentives Discounted Purchase Free Shipping Drawings for Cash/Prizes Coupon for Future Purchases Personalized Newsletters and E-Mails Online users under 40 are more likely than users 40+ to be persuaded to share personal information over the Internet in exchange for discounts, free shipping and drawings. Source: KS&R
Concern for Online Privacy Almost all users are at least somewhat concerned about privacy when shopping or browsing online. For one-fifth, this level of concern has recently increased. Among those indicating increased concern regarding privacy, most cite recent media attention on improper business use of personal information, as well as on hackers, as reasons. Junk mail/spam is also cited. Concern for Privacy When Shopping/Browsing Online Females are almost twice as likely as males to be extremely concerned about privacy (19% vs. 11%). Source: KS&R Change in Concern Over the Past 6 Months No Change Increased Due to Recent Media Attention onImproper Use of Personal Information Increased Due to Recent Media Attention on Hackers Increased Due to Too Much Junk Mail/Spam Increased Due to Personal Experience WithSecurity Violations Decreased* Increased Concern:21% Total, About One-Fifth Source: KS&R * Among those indicating decreased concern regarding privacy, it is typically due to having positive personal experiences online and, to a lesser extent, to improved understanding of privacy/security statements.
Online Spending More than two-thirds of respondents have spent $100 or more online in the past 6 months and one-third have spent more than $500. Online Spending Over the Past 6 Months Less than $100 $100-$499 $500-$999 $1,000-$1,999 $2,000 or More 69% Spent$500+, AboutTwo-Thirds 31% Spent$500+, AboutOne-Third Source: KS&R 10% of online users say that their expenditures would have been higher if not for their concerns -- on average, 36% higher; 3% say their expenditures would have been lower if not for their decreased concerns -- on average, 56% lower.
ILOVEYOU Virus Six out of ten users are less likely to click on marketing e-mails or advertisements as a result of recent the “ILOVEYOU” virus. Impact of “ILOVEYOU” Virus on Clicking on Marketing E-Mails or Ads 60% Less Likely to Click (6 Out of 10) Females are even less likely to click on e-mails as a result of the virus than males (68% vs. 50%). Source: KS&R
Cookies One out of eight have configured their browsers to reject cookies, generally because of privacy concerns. Of those rejecting cookies, one-quarter have recently made this adjustment to their browser configuration. Browser Configured to Reject Cookies 12% Reject Cookies (1 Out of 8) Users under 40 are twice as likely as users 40+ to reject cookies (16% vs. 8%). Source: KS&R