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YouTube

YouTube. Starring: YOU. Background. YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005 Uses Adobe Flash video to display content

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YouTube

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  1. YouTube Starring: YOU

  2. Background • YouTube is a video-sharing website on which users can upload, share, and view videos. • Three former PayPal employees created YouTube in February 2005 • Uses Adobe Flash video to display content • Mostly user-generated content, though traditional media corporations like CBS and BBC have official partnerships with YouTube to share content.

  3. Background • Unregistered users can view content • Registered users can post content • For age-restricted video-content, you must be a registered user, and over 18 years old • In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.

  4. Facts & Figures • YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. • First YouTube video (2005) • July 2006: 65,000 new videos uploaded daily; 100 million views daily

  5. Facts & Figures • May 2010: YouTube is the dominant provider of online video in the United States, with a market share of around 43% and more than 14 billion videos viewed • YouTube says that 24 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the United States • YouTube is the 3rd most visited website on the internet behind Google and Facebook

  6. Social Impact • Viral video: content that people share with one another. Spreads very quickly, like a virus. • Guitar (2005) • Star Wars Kid (orig. 2003, YouTube 2006) • NumaNuma (2005) • Charlie the Unicorn (2006) • Evolution of Dance (2006)

  7. Social Impact • Lonelygirl15 (2006) • Charlie Bit My Finger (2007, the MOST watched clip on YouTube, ever, until Justin Beiberbroke the record) • Leave Britney Alone (2007) • Don’t Tase Me Bro (2007) • RickRoll(2008) • Dick in a Box (2008) • Susan Boyle (2009) • OK Go (2009) • 2010?????????????????????????

  8. YouTube as Alternative Communication • In elections? • Public awareness campaigns? • Advertising (viral video)?

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