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Web 2.0 Technology & Social Media

Web 2.0 Technology & Social Media. Web 2.0 Space. Some of them are technological components (e.g., AJAX, RIA‘s, and XML/DHTML) Some are principles (e.g., participation, collective intelligence, and rich user experience) Some are applications and tools (e.g., Wikipedia, Flickr, and Mashups).

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Web 2.0 Technology & Social Media

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  1. Web 2.0 Technology & Social Media

  2. Web 2.0 Space • Some of them are technological components (e.g., AJAX, RIA‘s, and XML/DHTML) • Some are principles (e.g., participation, collective intelligence, and rich user experience) • Some are applications and tools (e.g., Wikipedia, Flickr, and Mashups).

  3. Technology Push/Demand Pull Theory • Demand Pulls Technology • Market and consumer needs may create a demand for new technology/service • Forces research and development efforts to accelerate innovation. • Technology Pushes Demand • New technology/service may evolve to spawn innovative uses • Thereby generate demand.

  4. Examples • Technology Push • Early internet allows for early version of e-mail • I/O devices move from teletype machines to CRT • Networking PCs • Cell Phone Displays – LCD • Demand Pull • E-mail Servers & Clients • GUI’s – MAC, Windows 3.0, etc. • Graphical Web Browsers • Custom Graphics & Ringtones

  5. Conceptual Framework of Web 2.0 Paradigm

  6. Web 2.0 Tech Push/ Demand Pull Layers • Web 2.0 Technology Layer • Enabling technologies or technological concepts • Provide the infrastructure and building blocks for Web 2.0 RIAs • Supports Web 2.0 principles. • Web 2.0 Principle Layer • Common fundamental characteristics observed from current web 2.0 platforms • Different from traditional applications or platforms. • Web 2.0 Application Layer • Web 2.0 RIAs that implement the lower layer principles using the enabling technologies in the technology layer. • Web 2.0 Driver Layer • Market/social/user driving forces that pull the fundamental shifts in technology, online business networks, online communities, and individual online behaviors. Return to Current & Emerging IS/IT Trends

  7. The Web 2.0 Revolution, Social Media, and Industry Disruptors • social media The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other • disruptors Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations

  8. Social Media • Social Media Makes History

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