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NSI Presentation to The TVB Research Conference

NSI Presentation to The TVB Research Conference. October 25th, 2000. Agenda. The Quality Initiative at NSI: Catherine Herkovic- SVP Sales and Marketing NSI Initiatives Update: Christine Bourquin- Director, Statistical Research Meter Diary ProFile DMA: Catherine Herkovic

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NSI Presentation to The TVB Research Conference

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  1. NSI Presentation to The TVB Research Conference October 25th, 2000

  2. Agenda • The Quality Initiative at NSI: Catherine Herkovic- SVP Sales and Marketing NSI • Initiatives Update: Christine Bourquin- Director, Statistical Research • Meter • Diary • ProFile DMA: Catherine Herkovic • Local People Meter Update: Ken Wollenberg-SVP Strategic and Business Development

  3. The Quality Initiative at NSI • Improve Response Rates • Improve Sample Representation • Meet Sample Targets • Better Currency for Spot Television

  4. The Quality Initiative at NSI • Recognizing The Challenge • Quality Improvement Plan • Implemented Spring ‘99 • Commitment • Tracking • Delivery • Accountability

  5. How Are We Doing? “You have been doing great things at NSI and yesterday’s meeting really demonstrated it. Both diary and TF metered services have obviously had a lot of attention with numerous, important improvements in process. Please devote your attention to AP metered markets, as you said. Thank you for all of your efforts.” George Ivie Media Rating Council June 2, 2000

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