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Introduction Tiwana Book

Introduction Tiwana Book. AJ Raven. Overview. A short course on a vast theme Premise of the course Cheap + strategic IT is a unicorn only until it meets non-IT managers Sole purpose : Helping non-IT managers contribute their business acumen to formulating their firms’ corporate IT strategy

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Introduction Tiwana Book

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  1. Introduction Tiwana Book AJ Raven

  2. Overview • A short course on a vast theme • Premise of the course • Cheap + strategic IT is a unicorn only until it meets non-IT managers • Sole purpose: Helping non-IT managers contribute their business acumen to formulating their firms’ corporate IT strategy • Grasp when, where, and how you can contribute • Business penalties of leaving them to your IT unit • Infuses the competitive oomph into IT strategy • Which your IT colleagues simply cannot • Enduring skills to spot IT opportunities invisible to an untrained eye • Firms spend more on IT than anything else ($4 trillion a year) • Yet few grasp its impact and what they can do about it • Often a costly obstacle, not a competitive tool • Within this asymmetry lies your opportunity

  3. The Elusive Intersection Business technology IT Unit Non-IT managers Business Technology

  4. Audience and Scope Target audience • Midlevel functional managers—marketing, sales, finance, operations, or accounting • With no IT backgrounds or IT career aspirations • Jargon-free, acronym-light, industry-agnostic Scope • Large firms, small business, nonprofits, and government agencies • Even drug dealers, prostitutes, and food carts compete using IT • USA+: Asia, Africa, Europe, South America, even Canada and Mexico • Connects IT strategy to strategy, corporate finance, accounting, marketing, operations, and statistics

  5. Decoded Jargon = Our Common Ground • Jargon decoder: Each session’s 5-7 central concepts in lay language • “Firm”: Generic term for a corporation, small business, non-profit, or government agency • Archrivals: Your firm’s top three industry competitors today • Market offering: A revenue-generating product or service • IT: The business technology used to run your business • IT unit: Your inhouse department responsible for it • Line functions: Functional areas (e.g., marketing, finance, etc.) • Non-IT manager: A mid-manager in a line function other than IT

  6. Our Roadmap • Trifecta • Dilemma: Frugal yet strategic • Infusing firepower in IT • Architecture as DNA • Strategic & operational consequences • Surviving today without handicapping tomorrow 2 • How IT affects your firm & industry • What you cannot do about it • What you can do about it Architecture 1 Strategy Governance Payoffs 3 • Strategic oomph with frugality • Choices & challenges in sourcing IT • Why IT projects are business flops • Three antidotes from non-IT • Thwarting malice and disaster • Spotting opportunities in emerging IT 4 • Getting your money’s worth • Investing in the right places • Investing under uncertainty

  7. Preview: Five Big Ideas in this Course Grasp industry, firm, and competitive forces unleashed by IT Sync of IT strategytactical strategy critical to beat archrivals Demands obsessing over this A “trifecta” disrupting most non-IT industries

  8. “Archrivals” • Your top three competitors in your industry today • Your firm’s nemeses • Think of just these three every time you see the word archrivals • Pencil in their names on the first page of your book, now 1. 2. 3.

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