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The JoJo White Foundation Partners with Kraft Foods Inc.

The JoJo White Foundation Partners with Kraft Foods Inc. . Marc Venisse, Casey Weitz, Chris Fleischmann, Jordan Ries, Matt Hillard . About JoJo White. Legendary Boston Celtic Involved in community programs 2 championships Retired jersey . The JoJo White Foundataion.

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The JoJo White Foundation Partners with Kraft Foods Inc.

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  1. The JoJo White Foundation Partners with Kraft Foods Inc. Marc Venisse, Casey Weitz, Chris Fleischmann, Jordan Ries, Matt Hillard

  2. About JoJo White • Legendary Boston Celtic • Involved in community programs • 2 championships • Retired jersey

  3. The JoJo White Foundataion • Created to give back to the youth minority • Provide opportunities to get involved • Focus on youth minorities who play a sport and applying for collegiate scholarships • Respect the youth and youth respect the community

  4. Mission • Promote education and community involvement throughout youth minorities in the Boston area

  5. Values • Hard work • Commitment to the public good • Accountability to the public • Respect for the worth and dignity of others • Responsible stewardship of resources • Commitment to excellence • Transparency, integrity, and honesty

  6. Kraft Foods Inc. • “From changing our packaging to promoting healthy lifestyles, we continue to evolve the way we do business to reduce our environmental impact and enhance our contributions to society and while delivering outstanding financial performance”

  7. Working Together • Mutually beneficial • Mission statements correlate with one another • Promote and enhance the community together • Kraft is already big in Boston • Possible new area for them to get involved

  8. Target Audience • Youth minorities living in the Boston area that have a household income level below $27,040.00 • Average income level throughout Boston so we are targeting below that

  9. Target audience

  10. Target Audience

  11. Target Audience

  12. JoJo’s Top 10 Picks • Mr. White wore number 10 throughout career • Stays with the athletic theme • Ten different scholarships will be given out ranging in different amounts

  13. Scholarship Requirements Top 5 Bottom 5 3.0 GPA or better 40 hours of community service • 3.5 GPA or better • 60 hours of community service • Scholar ships are 4 year scholarships requiring: • Required GPA is kept • Continuation towards a degree • Continuation of a sport

  14. Budget • Large portion will be donated by Kraft Foods Inc. • Apply for possibly grants • Human Resource Salary • $39,000

  15. Marketing Strategy • Flyer • Brochure • Facebook • Twitter • Website • Commercial

  16. Flyer • Very basic • Post it throughout the community and high schools • Green background • Appealing to the eye • Make athletic sports theme obvious • Show who is all involved

  17. Brochure • More information based • States mission and values • Brief biography on JoJo White • Lists the scholarship requirements • Lists basic information to the foundatoin

  18. Facebook and Twitter • Huge social media outlets • Easy to use and market with • Reaches our target audience well • Can be used to inform audiences of upcoming events and scholarship winners • Great way to expand the foundation’s reputation

  19. Website • Very simple • Easy to navigate • Has links to everything else

  20. Commercial • More of an infomercial • Clear message of what the foundation is trying to accomplish • JoJo White be the voice reading in the commercial

  21. Conclusion • Keeps a sports theme while promoting education and community involvement from youth minorities • Potential for a great partnership with Kraft Foods Inc.

  22. Thank you Any Questions?

  23. References • Boston demographics profile. (2010). Retrieved from http://www.areavibes.com/bostondemographics/ • Echo media . (2003). Retrieved from http://www.echo-media.com/mediaDetail.php?ID=12264 • Glassdoor. (2008). Retrieved from http://www.glassdoor.com/Salaries/human-resources-assistant-salaries-SRCH_KO0,25_IP2.htm • Jimenez, C. (n.d.). New bostonians demographic report. Retrieved from  http://www.cityofboston.gov/newbostonians/pdfs/dem_report.pd • Krafts food corporate timeline . (n.d.). Retrieved from  http://www.kraftfoodsgroup.com/SiteCollectionDocuments/pdf/CorporateTimeline_KraftGroceryCo_version.pdf • Robert mccormick foundation . (2011, August ). Retrieved from  http://www.mccormickfoundation.org/page.aspx?pid=635 • Vista print . (2001). Retrieved from http://www.vistaprint.com/logo-design/review-logo.aspx?

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