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Branding Basics for Student Clubs: How to Promote Your Passion

Join Dr. Wendy Maxian from the Communication Arts department for an engaging workshop on branding fundamentals tailored for student clubs. Discover how effective branding can elevate your club’s identity, create focus, and foster awareness within your campus community. Learn about core values, messaging, co-branding, and the importance of consistent communication across various media. Whether you’re looking to enhance your club's visibility or engage more members, this session will provide actionable insights and inspire you to take your club to the next level!

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Branding Basics for Student Clubs: How to Promote Your Passion

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  1. Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts

  2. How can branding help? • Creating a brand sounds difficult. • Messaging and your brand • Co-branding with Xavier

  3. A brand?Why bother? By assigning consistent value to your club, you: Keeps you and your audience focused Let others know what you’re about Encourage awareness, perception, action

  4. I am busy. How long will this take? • Values • Personality • Slogan • Ready, set, go.

  5. Core Values

  6. Becoming a person.

  7. Messaging • Words and visuals • Follow your brand • KIS • Awareness, perception, action • Need to know RIGHT NOW?!?!?!? • Reinforce or change • Call to action

  8. Work with the • Don’t change it! • On-campus media mix: • Print • Electronic • Events • Social media • Collaborate!

  9. What are they good for? Words + visuals + audience • Print? • Electronic? • Events? • Social media? • Other similar clubs?

  10. Need some help? #clubforotherclubs PRSSA@xavier.edu Office of Student Involvement

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