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Promoting Your Passion: Branding basics for your student club

Promoting Your Passion: Branding basics for your student club. Dr. Wendy Maxian Communication Arts. How can branding help? Creating a brand sounds difficult. Messaging and your brand Co-branding with Xavier. A brand? Why bother?. By assigning consistent value to your club, you:

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Promoting Your Passion: Branding basics for your student club

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  1. Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts

  2. How can branding help? • Creating a brand sounds difficult. • Messaging and your brand • Co-branding with Xavier

  3. A brand?Why bother? By assigning consistent value to your club, you: Keeps you and your audience focused Let others know what you’re about Encourage awareness, perception, action

  4. I am busy. How long will this take? • Values • Personality • Slogan • Ready, set, go.

  5. Core Values

  6. Becoming a person.

  7. Messaging • Words and visuals • Follow your brand • KIS • Awareness, perception, action • Need to know RIGHT NOW?!?!?!? • Reinforce or change • Call to action

  8. Work with the • Don’t change it! • On-campus media mix: • Print • Electronic • Events • Social media • Collaborate!

  9. What are they good for? Words + visuals + audience • Print? • Electronic? • Events? • Social media? • Other similar clubs?

  10. Need some help? #clubforotherclubs PRSSA@xavier.edu Office of Student Involvement

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