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Sustainability as practice

This research explores the concept of sustainability as a practice, focusing on the daily routines and improvisations of practitioners in developing sustainable business models. It examines the role of established practices, praxis, and physical tools in driving sustainable change and innovation.

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Sustainability as practice

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  1. Sustainability as practice Erlend Aas Gulbrandsen Research Scholar HøgskoleniInnlandet (HINN)

  2. Source: Aguinis & Glavas (2012).

  3. The old, familiar story: BUT HOW? Source: Eccles et al. (2014).

  4. The goal: Increased sustainability + Increased profits Traditional business model Sustainable business model Change process Sustainable business model innovation Source: Gulbrandsen (2015).

  5. Emergent change Traditional business model Sustainable business model Realized change Intended change Deliberate Unrealized Inspired by: Mintzberg (1978), Burgelman et al. (2018).

  6. SUSTAINABILITY AS PRACTICE: A framework for sustainability seen as tinkering and improvising. Practices: Established routines and recipes Praxis: The daily improvisation of the practitioners Practitioners: The people doing the tinkering Physical tools: Hardware and software for sustainability Inspired by: Jarzabkowksi et al. (2007), Schatzki (2002).

  7. We need to collect praxis examples, improve them and make them into practices! And we also need to … … experiment in our praxis! … talk about our praxis!

  8. Performancelevel Expectations from stakeholders Organizationalperformance Time Phase1: Incrementalchanges Phase3: Radicalchange or death Phase2: Flux Adapted from: Johnson (1992).

  9. Green canary practice Established research: Best practices for persuasion • Tricks to use • Knowledge to employ • Based on a rationalistic, conscious approach My findings: Praxis patterns • Canaries: • Lack of knowledge tricks • Seem to draw on unconscious knee jerk-behavior • Three praxis patterns: • The Moralizer • The Missionary • The Guardian Open question: How these patterns influence success.

  10. Thankyou!  Questions? Comments? Business proposals? Praxisstories? Pleasefeelfree to contactme! erlend.aas.gulbrandsen@inn.no

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