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CADIC Cross-Organizational Assessment and Development of Intellectual Capital

CADIC Cross-Organizational Assessment and Development of Intellectual Capital. Cluster Facilitation Teams Meeting 5th April 2011 London Presentation of CADIC Framework Project Coordinator Stefan Zickgraf Frédéric Maas

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CADIC Cross-Organizational Assessment and Development of Intellectual Capital

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  1. CADIC Cross-Organizational Assessment and Development of Intellectual Capital Cluster Facilitation Teams Meeting 5th April 2011 London Presentation of CADIC Framework Project Coordinator Stefan Zickgraf Frédéric Maas Confédération Européenne des Associations de Petites et Moyennes Entreprises (CEA-PME) Scientific Coordinator Prof. Dr.-Ing. Kai Mertins Markus Will Cornelia Meyer Fraunhofer IPK Division Corporate Management

  2. Agenda 1 Introduction 2 Cluster Facilitation Background 3 CADIC Cluster Facilitation Framework 4 Intellectual Capital in Clusters

  3. D Deliverable Meeting (country level) Meeting (centralised) Activity CADIC Project Plan – Phase I Mar 11 Apr 11 May 11 Jun 11 Sep. 10 Nov 10 Feb 11 Oct 10 Dec 10 Jan 11 Requirements Analysis Implementation Ongoing Cluster Activities using prototypical services and tools SMEs Kick-Off Cluster Initiation Meeting Cluster Facilitation Teams Meeting Cluster Facilitation Meeting Cluster Facilitation Meeting Specification Meeting SME-AGs D4 D3 RTD Meeting RTD Meeting D2 CADIC Framework RTD Meeting D18 D18 Evaluation of CADIC Framework Public Website v2 Public Website v1 D5 RTDs Development of CADIC Framework and prototypical services & tools D1 D6 State of the art, SME requirements Evaluation Report Process Evaluation SoA Report

  4. CADIC’s Cluster Facilitation Teams in Core Countries Cluster Facilitation Teamper core country Cluster Facilitator (AG) CountryCoach(RTD) RTD Expert A Additional Support RTD Expert B Implementation of CADIC Tools and Services in CADIC SME clusters CADIC Cluster in Core Country A CM Catalyst SME CM = Cluster Relation Manager

  5. Aims of the Day • Introduce first draft of CADIC Cluster Facilitation Framework • Get practitioners‘ feedback on CADIC Framework (in relation to real cluster activities in core countries) • Introduce first prototypical services and tools to support cluster facilitation • Get practitioners‘ feedback on services and tools • Plan next steps of cluster development • Outlook on further cluster development

  6. Agenda 1 Introduction 2 Cluster Facilitation Background 3 CADIC Cluster Facilitation Framework 4 Intellectual Capital in Clusters

  7. The CADIC Approach Clusters as any type of bottom-up cooperation between companies (esp. SMEs) SME Network Cluster 1 Cluster n SME Explorer CM Catalyst SME Cluster Member Catalyst SME Cluster Founding Member Cluster Founding Member Cluster Member Cluster Founding Member Cluster Aspirant CM = Cluster Relation Manager To be established

  8. Cluster Initiatives – BenefitsWhy do companies collaborate? Increased Productivity • Access to Information • Synergies • Specialized Inputs • Access to Public Goods Faster Innovation • Cooperative Research • More intense Competition New Business Formation • Filling in Niches • Expand the Boundaries of the Cluster Map Source: CLOE-Cluster Management Guide

  9. Cluster Initiatives – ObjectivesWhat do clusters want to achieve? HR upgrading Cluster expansion Business development Commercial collaboration Innovation and technology Business environment upgrading Common objectives • Promote expansion of existing firms • Facilitate higher innovativeness • Attract new firms and talent to region • Promote exports from cluster • Assemble market intelligence • Improve firm‘s cluster awareness • Provide technical trainings • Diffuse technology within the cluster • Lobby government for infrastructure • Improve regulatory policy • Lobby for subsidies • Establish technical standards • Reduce competition in the cluster • Foster networks among people • Establish networks among firms • Promote innovation, new technologies • Create brand for region • Provide business assistance • Analyze technical trends • Promote formation of Spin-Offs • Provide Management trainings • Enhance production process • Improve incentives • Provide incubator services • Study and analyze the cluster • Conduct private infrastructure projects • Produce reports about the cluster Source: C.Ketels: The Cluster Initiative GreenbookC.Ketels: Clusters and Cluster Initiatives 2008 Rare objectives

  10. Best Practice Cluster FacilitationHow to develop a cluster successfully? The success of a cluster depends on several factors: Uniqueness Trust Identity Communication Marketing/Branding Vision and Strategy Adaption of Financial Structure Source: Hessen Agentur, Best Practice in regional cluster management

  11. Agenda 1 Introduction 2 Cluster Facilitation Background 3 CADIC Cluster Facilitation Framework 4 Intellectual Capital in Clusters

  12. CADIC Cluster Facilitation Framework Overview (Draft Version) Formation Growth Stabilization Degeneration Cluster Members Cluster Members Cluster Members Catalyst SME Core Activities Cluster facilitation supported by CADIC services and tools 14

  13. Five Cluster Facilitation Steps Supported by Tools & ServicesExample: Formation Phase 1.Define Cluster Topic Derive cluster topic from catalyst SME’s strategy and current demand 2. Select Cluster Members Find potential members, discuss expectations, select members according to general cluster purpose 3. Develop Cluster Strategy Negotiate cluster goals and plan activities 4. Organise Cluster Activities Start value-adding activities and ensure cluster performance 5. Review Cluster Performance Check cluster performance according to cluster goals 15

  14. CADIC Cluster Facilitation FrameworkThe five step approach It is a framework, not a “must do” Every cluster is different and so is their specific solution the framework needs to be universally valid Steps might be repeated, skipped, elongated or abbreviated Tools are challenge related and need to be allocated to challenges Challenges per step may vary between phases Tools can probably be reused in different steps  n-to-n relations 16

  15. Agenda 1 Introduction 2 Cluster Facilitation Background 3 CADIC Cluster Facilitation Framework 4 Intellectual Capital in Clusters

  16. Intellectual Capital on Company and Cluster Level • Cluster A • Strategy: Cluster Goals • Business Model: Cluster Results, Processes, Member Value • Resources: Cluster‘s Human, Structural, Relational Capital Cluster Level  Success factors for effective cooperation Cooperation Requirements Company’s Requirements Negotiation Processes • Company A • Strategy: Long-term Goals • Business Model: Products, Processes, Customer Value • Resources: Human, Structural, Relational Capital Company B Company C Comparison (Benchmarking) Company Level …  Success factors for achieving company strategy

  17. Strategic Relevance of Intellectual Capital in SMEs Standardized IC Factors (Wissensbilanz – Made in Germany & InCaS)

  18. Intellectual Capital on Company and Cluster Level • Cluster A • Strategy: Cluster Goals • Business Model: Cluster Results, Processes, Member Value • Resources: Cluster‘s Human, Structural, Relational Capital Cluster Level  Success factors for effective cooperation Cooperation Requirements Company’s Requirements Negotiation Processes • Company A • Strategy: Long-term Goals • Business Model: Products, Processes, Customer Value • Resources: Human, Structural, Relational Capital Company B Company C Comparison (Benchmarking) Company Level …  Success factors for achieving company strategy

  19. Intellectual Capital on Cluster LevelDraft set of success factors from current IC research Human Capital (of the cluster) • Professional competence • Commited key actors • Innovation and strategy oriented management Structural Capital (of the cluster) • Culture: trust and conventions • Cluster management • Budgeting • Technology in the cluster • Local proximity • Knowledge transfer support Relational Capital (of the cluster) • Cooperation of business partners in the cluster • Cooperation with R&D institutions • Openness of the cluster towards external stakeholders

  20. Guiding Questions for Cluster Sessionsper Core Country • What are current and planned cluster activities in your cluster? How do they relate to the five steps of the CADIC Framework? • Which goals and strategy does your cluster want to achieve? What are the cluster’s success factors for reaching these goals effectively and efficiently?

  21. CADIC Cross-Organizational Assessment and Development of Intellectual Capital Thank You for Your Attention! Project Coordinator Stefan Zickgraf Frederic Maas Confédération Européenne des Associations de Petites et Moyennes Entreprises (CEA-PME) Scientific Coordinator Prof. Dr.-Ing. Kai Mertins Markus Will Cornelia Meyer Fraunhofer IPK, Division Corporate Management

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