Owners Gathering It’s All About Positioning May 13, 2008 Tony’s Fine Food
Positioning Where we stand in respect to current & relevantevents
….in 2003 • Grammy Award Winner Bruce Springsteen's album "The Rising", best male rock vocal and best rock song. • Norah Jones, taking home trophies for best new artist, best album of the year and best pop vocal album (for "Come Away With Me").
….in 2003 Emmy Award Winners • Drama Series: "The West Wing“ • Comedy Series: "Everybody Loves Raymond" • Variety, Music or Comedy Series: "The Daily Show With Jon Stewart,"
….in 2003 President Bush Announces Major Combat Operations in Iraq Have Ended
….in 2003 Michael Moore won an Oscar for his documentary “Bowling for Columbine.”
….2003 …and the Oscar goes to… Best Film Chicago Best Actress Nicole KidmanThe Hours Best Actor Roman PolanskiThe Pianist
….in 2003 Starbucks purchases Seattle Coffee Company.
Where were you ….in 2003? • What did you do for your birthday that year? • Who got married? • Who was born?
….in 2003 • Oil wasjust $22 a barrel • Gasoline average of just $1.56 a gallon nationwide
2003 Food Prices American Farm Bureau Marketbasket Survey
2003 It wasn’t so very long ago was it? Just 5 years… What were we planning for the future?
May 2008 ! • Global Warming • Recession • Fuel & Food Prices • Organics & Local Products • Plastic Bags & Plastic Bottles • Food Safety
May 2008 ! • Oil $120 a barrel • Gasoline average of $3.89 a gallon nationwide $122 $126 ??
Retail Food Prices 2003 vs 2008
Fast Forward MAY 2009 MAY 2010 MAY 2011 MAY 2012 MAY 2013
2013 • Matthew R. Simmons, chairman and CEO of Simmons & Company International, prominent oil-industry insider and one of the world's leading experts on the topic of oil prices, predicts a rise to $300 a barrel or higher by 2013. • What does that mean to us?
2013 Food Prices Indexed To Oil @ $300 a Barrel
If shopping habits are being moderated now in 2008 with oil @ $126 a barrel, ….what will they (shopping practices) be like in 2013 @ $300 a barrel?
2013 • How much can we rely on EDLP? • What will we have to offer? • What is unique to us….our DNA?
How Much? Now…think of 2 horses pulling one sled with a larger weight. How much do you think that combined weight can be?
6 tons? • 9 tons? • 12 tons? • 18 tons? • 21 tons?
A “Team” of 2 horses can pull… 23 tons !!
What if the job, task or challenge you face happens to be a "9" or an "18" or even a "23“? If you have to do it alone, isn't it going to exhaust you, wear you out and maybe eventually defeat you? No wonder we start so many things we never complete. They just seem to overwhelm us. After a while we can become cynical and depressed and even give up trying new things. We stop talking to our teammates.
Good Positioning is being in the right position at the right time… and…having a “Team”
Positioning • Where we stand in respect to current & relevantevents… • Being in the right position at the right time. • Teamwork – working together • Planning & training today for tomorrow.
May 2013 …or another word for “tomorrow”