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Measuring Climate Change Awareness

Measuring Climate Change Awareness . Prepared for West Sussex County Council September 2004. OBJECTIVES FOR WEST SUSSEX COUNTY COUNCIL. The key role for West Sussex County Council is to establish the level of awareness and

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Measuring Climate Change Awareness

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  1. Measuring Climate Change Awareness Prepared for West Sussex County Council September 2004

  2. OBJECTIVES FOR WEST SUSSEX COUNTY COUNCIL • The key role for West Sussex County Council is to establish the level of awareness and knowledge on climate change issues and develop ways of communicating relevant messages. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  3. PROGRAMME FOR WEST SUSSEX COUNTY COUNCIL • The programme of work within West Sussex will consist of 3 parts: • STAGE I An initial evaluation of the current level of community awareness [urban, rural, coastal and business communities] of climate change and its implications for spatial planning. • STAGE II A series of events [workshops, community meetings, school gatherings] on how climate change awareness and adaptation messages can best be communicated. • STAGE III A final evaluation to assess whether community awareness has increased since the initial evaluation and hence the effectiveness of the project programme. • This presentation outlines the top-line findings of Stage I of the programme. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  4. WEST SUSSEX COUNTY COUNCIL - METHODOLOGY • Stage I of the programme consisted of three parts: . • 1. Focus Groups with different parts of the residential and business community. • 2. Quantitative face-to-face sample survey with a representative sample of the residential, farming and business communities. • 3. “Control” survey with residents outside West Sussex (Hampshire). A quantitative postal survey with members of the West Sussex residents’ panel has yet to be conducted. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  5. STAGE I/ PART I - METHODOLOGY • Part 1 consisted of 3 focus groups with residents of West Sussex to represent the urban, coastal and rural communities, as well as 8 in-depth interviews with representatives of the business community. • Groups of 2 hours/ interviews of 40 minutes • Findings from focus groups used to ‘shape’ wording and format of questionnaire in Stage I, Part 2 Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  6. STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS • Perceived constituents of climate change are wetter and warmer winters, ‘disturbed’ seasons and hotter summers. • Main perceived effects will be coastal and river flooding, water shortages [water in the ‘wrong place’] and public health problems. • Huge range of awareness by residents and businesses of climate change issues and causes. • Positive side of better weather, sunnier summers, lower heating bills. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  7. STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS (cont.) • Generally: “can do very little about it myself”. • Some urban population looking at changes in lifestyle and ‘doing a little’, such as recycling. • Just another problem in a very complicated world. • Weather is ‘out-of-control’, because society is ‘out-of-control’. • “Nothing will happen until there is a huge disaster.” • US [high consumption, emission and industry] is main cause. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  8. STAGE I/ PART II - METHODOLOGY • Part 2 of Stage I consist of 1,350 personal interviews with residents and businesses in West Sussex. West Sussex was divided into 4 areas [A 23 corridor/Rural/ Coastal East and Costal West] • 1,050 interviews with residents with quotas by age and gender [440 urban/ 370 small town/ 330 rural]. • 210 interviews with businesses with quotas by 6 industry sectors. • 100 interviews with the farming community. • “Control’ sample of 200 residents in Hampshire Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  9. STAGE I/ PART II - ANALYSIS • Very detailed analysis. • Type [business, residential, control and farming]. • Gender, age, children, household size and social grade. • Location and geography. • Home ownership and numbers of cars. • Size of business/ farm. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  10. SUMMARY OF FINDINGS - CAUSES AND EFFECTS • A number of possible causes and effects of weather and climate change were presented to respondents • Perceived causes of climate change, related to effects of climate change were rated by respondents “out-of-10”. • For causes, ‘1’ indicated that “it has no impact at all on climate change” and ‘10’ that “it is a major cause of climate change”. • For effects, ‘1’ indicated that “it won’t happen or doesn’t matter” and ‘10’ that “it will be a major effect of climate change”. • Therefore, the higher the rating, the more important is the factor as a perceived cause of effect of climate change Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  11. CAUSES OF CLIMATE CHANGE • “Although there is no perceived single or dominant cause of climate change, cutting down of the rain forest and pollution by industry/ the motor car are seen as key causes.” 7.97 Cutting down of Rain Forest in S. America/ Asia 7.54 Pollution caused by Motor Car 7.50 Greenhouse Effect -------------------------------------------------------------------------------- 7.30 Pollution by Industry 6.87 Hole in Ozone Layer 6.34 Lack of recycling of Household Waste -------------------------------------------------------------------------------- 5.84 Building on Flood Plains 5.75 Overpopulation 5.66 Deforestation in UK Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  12. CAUSES OF CLIMATE CHANGE • For each factor there are always around 10% of people who rate the factor as having no or little impact [rating of 1, 2 or 3]. • Conversely, between 45% and 55% see the factors as a key cause of climate change, rating the factors at 8, 9 or 10. • For virtually all factors we see a pattern by sub-group [example scores are for the most important factor; average 7.97]: • Farmers rate factors much lower than other groups [7.21] • West Sussex residents rate factors slightly above average [8.06] • Businesses rate factors lower, but above farmers [7.45] • The control group of Hampshire [interviewed in urban area] rate the factors highest of all and often by a substantial margin [8.44] • These sub-group differences are statistically significant. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  13. EFFECTS OF CLIMATE CHANGE • “Again, we do not see a single or dominant effect of weather and climate change. Floods, Hotter Summers, Wetter Winters and Warmer Winters are closely grouped as main effects.” 6.84 Floods 6.73 Hotter Summers 6.74 Wetter Winters 6.58 Warmer Winters -------------------------------------------------------------------------------- 6.11 Droughts 5.94 Changes in Agriculture -------------------------------------------------------------------------------- 5.63 New Diseases 5.24 Wetter Summers 5.23 Changes in Planning Laws Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  14. EFFECTS OF CLIMATE CHANGE • People are less sure of the effects than of causes, indicated by slightly lower ratings. • We again see a group of around 10% rating these effects at 1,2 or 3, ie. they expect that the effects are unlikely to happen. • The ‘top-box’ of those rating the effects at 8 - 10 tends to be a little lower, which accounts for the overall lower scores. • Sub-sector differences are less marked and not statistically significant. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  15. EFFECTS OF CLIMATE CHANGE • The ‘multi-dimensional scaling’ [see charts] shows the groupings of causes and effects. • For the West Sussex [for example] total we see very close correlation between some effects [eg. floods, wetter winters, warmer winters and hotter summers]. • Paradoxically, droughts and wetter summers are also closely correlated. • The effects of floods, wetter winters, warmer winters and hotter summers correlated closely to some causes, such as Pollution [industry and motor car], cutting of rain forest, hole in ozone layer and greenhouse effect. • A number of causes appear to be less related to others and to effects. These are building on flood plains, recycling of waste and overpopulation. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  16. Multidimensional Scaling • Multidimensional Scaling (MDS) is a technique that assigns each variable a distance from other attributes in the analysis, then places them all on an X-Y axis. It is a statistical visualization method for picturing associations between attributes. • The resulting map shows which attribute are close to other attributes. In practical terms that is similar to correlation. • For ESPACE the maps consist of causes (Q1) and effects (Q2) of weather changes. These two groups tended to group together. Still, the proximity of different issues (e.g.. droughts and hotter summers) is instructive on how groups view upcoming weather changes. • For example, on the following map ‘Changes in planning law’ and ‘Deforestation in the UK’ are close. Also, ‘Cutting down forests in South America’ and ‘hole in the ozone layer’. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  17. Main Causes/Main Effects of Weather Changes West Sussex Total Causes and effects within proximity show a high correlation Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  18. Main Causes/Main Effects of Weather Changes West Sussex Total Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  19. Main Causes/Main Effects of Weather Changes Control Group—Hampshire Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  20. Main Causes/Main Effects of Weather Changes West Sussex Business Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  21. Main Causes/Main Effects of Weather Changes West Sussex Farming Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  22. Main Causes/Main Effects of Weather Changes West Sussex Residential Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  23. ‘OBSERVED’ CHANGES IN TEMPERATURE • “Although there is a trend, there is no total agreement on changes, such as summer/ winter temperatures ‘observed’ over the last 10 years”. 69% Higher winter temperatures/ lower - 11% Farming: 89% Higher winter temperatures/ lower - 1% 65% Higher summer temperatures / lower - 8% Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  24. ‘OBSERVED’ CHANGES IN RAINFALL • “There is less agreement on changes, such as summer/ winter rainfall ‘observed’ over the last 10 years”. 53% Wetter winters / 16% Drier winters 27% Wetter summers/ 36% Drier summers Business: 18% Wetter summers/ 42% Drier summers Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  25. ‘EXPECTED’ CHANGES IN TEMPERATURE • “Summer/ winter temperatures are ‘expected’ to change more rapidly over the next 10 years than over the last 10”. 65% Higher winter temperatures/ lower - 11% Farming: 64% Higher winter temperatures/ lower - 3% 71% Higher summer temperatures / lower - 5% Farming: 60% Higher summer temperatures/ lower - 6% Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  26. ‘EXPECTED’ CHANGES IN RAINFALL • “Winter rainfall levels are ‘expected’ to change at about the same rate over the next 10 years than over the last 10. Summers are expected to be much drier”. 53% Wetter winters/ 16% Drier winters 20% Wetter summers/ 48% Drier summers Farming:13% Wetter summers/ 40% Drier summers Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  27. EFFECTS ON RESIDENTS AND BUSINESSES • “The majority of residents, businesses and farmers do not think that INCREASED COASTAL FLOODING will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 4.30 Total West Sussex [not affected -45%/ affected - 18%] 3.47 Businesses [not affected -59%/ affected - 16%] 3.60 Farming [not affected -63%/ affected - 18%] 4.30 Residents [not affected -41%/ affected - 19%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  28. EFFECTS ON RESIDENTS AND BUSINESSES • “A, generally small, majority of residents and farmers think that WARMER AND WETTER WINTERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 5.45 Total West Sussex [not affected -25%/ affected - 26%] 3.69 Businesses [not affected -49%/ affected - 10%] 5.82 Farming [not affected -26%/ affected - 37%] 5.77 Residents [not affected -20%/ affected - 39%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  29. EFFECTS ON RESIDENTS AND BUSINESSES • “A small majority of residents and farmers think that WARMER AND WETTER SUMMERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 5.43 Total West Sussex [not affected -25%/ affected - 26%] 4.43 Businesses [not affected -42%/ affected - 20%] 6.09 Farming [not affected -28%/ affected - 38%] 5.57 Residents [not affected -22%/ affected - 25%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  30. EFFECTS ON RESIDENTS AND BUSINESSES • “Businesses think that INCREASED RIVER FLOODING will not affect them greatly”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 4.75 Total West Sussex [not affected - 54%/ affected - 13%] 3.55 Businesses [not affected - 60%/ affected - 13%] 4.46 Farming [not affected - 52%/ affected - 24%] 5.00 Residents [not affected - 33%/ affected - 12%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  31. EFFECTS ON RESIDENTS AND BUSINESSES • “BETTER WEATHER will mainly affect residents”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 5.47 Total West Sussex [not affected - 26%/ affected - 26%] 4.76 Businesses [not affected - 38%/ affected - 25%] 4.82 Farming [not affected - 43%/ affected - 25%] 5.66 Residents [not affected - 21%/ affected - 25%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  32. EFFECTS ON RESIDENTS AND BUSINESSES • “WATER SHORTAGES will affect everyone”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 6.34 Total West Sussex [not affected - 14%/ affected - 39%] 4.82 Businesses [not affected - 36%/ affected - 23%] 6.60 Farming [not affected - 18%/ affected - 42%] 6.62 Residents [not affected - 13%/ affected - 41%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  33. EFFECTS ON RESIDENTS AND BUSINESSES • “LESS PREDICTABLE WEATHER PATTERNS will affect everyone to a greater or lesser degree”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 6.12 Total West Sussex [not affected - 15%/ affected - 33%] 4.63 Businesses [not affected - 34%/ affected - 15%] 6.04 Farming [not affected - 13%/ affected - 31%] 6.41 Residents [not affected - 12%/ affected - 37%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  34. EFFECTS ON RESIDENTS AND BUSINESSES • “Most people will be affected by HIGHER INSURANCE PREMIUMS”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 6.09 Total West Sussex [not affected - 23%/ affected - 38%] 5.94 Businesses [not affected - 21%/ affected - 33%] 5.89 Farming [not affected - 25%/ affected - 34%] 6.14 Residents [not affected - 23%/ affected - 40%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  35. EFFECTS ON RESIDENTS AND BUSINESSES • “CHANGES IN AGRICULTURE may not have a great affect on people, including farmers”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 5.09 Total West Sussex [not affected - 27%/ affected - 20%] 3.91 Businesses [not affected - 40%/ affected - 7%] 5.00 Farming [not affected - 28%/ affected - 18%] 5.32 Residents [not affected - 24%/ affected - 23%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  36. EFFECTS ON RESIDENTS AND BUSINESSES • “HIGHER FUEL PRICES will affect most segments almost equally”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 6.58 Total West Sussex [not affected - 21%/ affected - 48%] 6.40 Businesses [not affected - 16%/ affected - 49%] 6.39 Farming [not affected - 16%/ affected - 39%] 6.63 Residents [not affected - 22%/ affected - 51%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  37. EFFECTS ON RESIDENTS AND BUSINESSES • “HIGHER FUEL PRICES will affect most segments almost equally”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10] 6.58 Total West Sussex [not affected - 21%/ affected - 48%] 6.40 Businesses [not affected - 16%/ affected - 49%] 6.39 Farming [not affected - 16%/ affected - 39%] 6.63 Residents [not affected - 22%/ affected - 51%] Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  38. Factor Analysis • For ESPACE, we looked at Question 11—”How much will you or your business be affected by Weather and Climate Changes” to ascertain how respondents in West Sussex group effects of weather changes. • Respondents can be grouped into one of the four factors that emerged. • The analysis produces a variable for each factor by a regression method. Each respondent receives a score (actually a correlation) for each of the four new variables. • Respondents are placed into the ‘group’ in which their factor score is the highest. This is called a Q-factor cluster analysis. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  39. Factor AnalysisHow Much Will You or Your Business be Affected by Weather and Climate Changes This is the resulting factor solution, showing four groups of effects that people will think will happen together This a frequency of the four clusters that emerged from the Q-factor solution. Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  40. Factor AnalysisHow Much Will You or Your Business be Affected by Weather and Climate Changes - West Sussex Total Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  41. INFORMATION SOURCES • “Television is the essential information source on weather and climate change. It would take very considerable additional effort to ‘elevate’ other media to the same level”. 70% Television [Business - 56% 30% National Press [Farming - 41%} 25% Radio [Business - 12%/ Farming - 14%] 14% Local Press [Farming - 9%] 14% Internet [Farming - 25%] 7% Leaflets from Council [Business - 2%] 1% (or less) for all other sources Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  42. WHAT IS BEING DONE IN WEST SUSSEX • “Not enough is being done about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [76%] 5.18 Total West Sussex [Don’t know - 24%] 4.68 Businesses [Don’t know - 30%] 5.43 Males 5.49 Residents over 60 5.68 Coastal residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  43. WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY • “Even less is being done nationally or internationally either about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%] 4.65 Total West Sussex [Don’t know - 29%] 4.19 Businesses [Don’t know - 44%] 3.76 Farming [Don’t know - 47%] 5.25 Residents under 18 5.02 Costal residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  44. WHAT IS BEING DONE IN WEST SUSSEX • “Somewhat less is being done about BUILDING OF RIVER FLOOD DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [75%] 4.42 Total West Sussex [Don’t know - 25%] 4.32 Farming [Don’t know - 25%] 4.66 River valley residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  45. WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY • “BUILDING OF RIVER FLOOD DEFENCES gets a similar score nationally or internationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%] 4.33 Total West Sussex [Don’t know - 29%] 3.45 Farming [Don’t know - 47%] 5.16 Young residents [18 and under] 3.70 Upland residents 5.00 River valley residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  46. WHAT IS BEING DONE IN WEST SUSSEX • “Even less is being done about BUILDING OF STORM DRAINS”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [68%] 4.04 Total West Sussex [Don’t know - 32%] 4.27 Farming [Don’t know - 29%] 4.66 AB Social Grade residents 3.48 C2 Social Grade residents 4.69 River valley residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  47. WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY • “BUILDING OF STORM DRAINS also gets a similar score internationally or nationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [63%] 4.07 Total West Sussex [Don’t know - 37%] 3.77 Farming [Don’t know - 53%] 5.28 Under 18 residents 4.58 River valley residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  48. WHAT IS BEING DONE IN WEST SUSSEX • “Perception of HOSEPIPE BANS is around the mid-point”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Most people expressed an opinion [84%] 4.86 Total West Sussex [Don’t know - 14%] 5.38 AB Social Grade residents 5.20 Inland flat terrain residents 5.38 River valley residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  49. WHAT IS BEING DONE IN WEST SUSSEX • “Very little is being done about ALTERNATIVES TO USING THE CAR”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Virtually everyone expressed an opinion [90%] 3.46 Total West Sussex [Don’t know - 10%] 3.17 Farming [Don’t know - 21%] 5.00 Under 19 residents 2.95 Residents from single person households 2.75 Coastal residents ------------------------------------------------------------------------ 3.42 No car 3.55 2+ cars Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

  50. WHAT IS BEING DONE IN WEST SUSSEX • “Very little is being done in terms of HELPING PEOPLE/BUSINESSES TO ADAPT TO CLIMATE CHANGE”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 79%. 3.11 Total West Sussex [Don’t know - 21%] 3.39 Businesses [Don’t know - 33%] 4.08 Under 19 residents 2.76 C2 Residents 2.61 Urban/ suburban residents 3.51 Small town residents Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

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