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Measuring Climate Change Awareness . Prepared for West Sussex County Council September 2004. OBJECTIVES FOR WEST SUSSEX COUNTY COUNCIL. The key role for West Sussex County Council is to establish the level of awareness and

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measuring climate change awareness

Measuring Climate Change Awareness

Prepared for West Sussex County Council

September 2004

objectives for west sussex county council
OBJECTIVES FOR WEST SUSSEX COUNTY COUNCIL
  • The key role for West Sussex County Council

is to establish the level of awareness and

knowledge on climate change issues and develop ways of communicating relevant messages.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

programme for west sussex county council
PROGRAMME FOR WEST SUSSEX COUNTY COUNCIL
  • The programme of work within West Sussex will consist of 3 parts:
  • STAGE I An initial evaluation of the current level of community awareness [urban, rural, coastal and business communities] of climate change and its implications for spatial planning.
  • STAGE II A series of events [workshops, community meetings, school gatherings] on how climate change awareness and adaptation messages can best be communicated.
  • STAGE III A final evaluation to assess whether community awareness has increased since the initial evaluation and hence the effectiveness of the project programme.
  • This presentation outlines the top-line findings of Stage I of the programme.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

west sussex county council methodology
WEST SUSSEX COUNTY COUNCIL - METHODOLOGY
  • Stage I of the programme consisted of three parts:

.

  • 1. Focus Groups with different parts of the residential and business community.
  • 2. Quantitative face-to-face sample survey with a representative sample of the residential, farming and business communities.
  • 3. “Control” survey with residents outside West Sussex (Hampshire). A quantitative postal survey with members of the West Sussex residents’ panel has yet to be conducted.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

stage i part i methodology
STAGE I/ PART I - METHODOLOGY
  • Part 1 consisted of 3 focus groups with residents of West Sussex to represent the urban, coastal and rural communities, as well as 8 in-depth interviews with representatives of the business community.
  • Groups of 2 hours/ interviews of 40 minutes
  • Findings from focus groups used to ‘shape’ wording and format of questionnaire in Stage I, Part 2

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

stage i part i brief summary of findings
STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS
  • Perceived constituents of climate change are wetter and warmer winters, ‘disturbed’ seasons and hotter summers.
  • Main perceived effects will be coastal and river flooding, water shortages [water in the ‘wrong place’] and public health problems.
  • Huge range of awareness by residents and businesses of climate change issues and causes.
  • Positive side of better weather, sunnier summers, lower heating bills.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

stage i part i brief summary of findings cont
STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS (cont.)
  • Generally: “can do very little about it myself”.
  • Some urban population looking at changes in lifestyle and ‘doing a little’, such as recycling.
  • Just another problem in a very complicated world.
  • Weather is ‘out-of-control’, because society is ‘out-of-control’.
  • “Nothing will happen until there is a huge disaster.”
  • US [high consumption, emission and industry] is main cause.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

stage i part ii methodology
STAGE I/ PART II - METHODOLOGY
  • Part 2 of Stage I consist of 1,350 personal interviews with residents and businesses in West Sussex. West Sussex was divided into 4 areas [A 23 corridor/Rural/ Coastal East and Costal West]
  • 1,050 interviews with residents with quotas by age and gender

[440 urban/ 370 small town/ 330 rural].

  • 210 interviews with businesses with quotas by 6 industry sectors.
  • 100 interviews with the farming community.
  • “Control’ sample of 200 residents in Hampshire

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

stage i part ii analysis
STAGE I/ PART II - ANALYSIS
  • Very detailed analysis.
  • Type [business, residential, control and farming].
  • Gender, age, children, household size and social grade.
  • Location and geography.
  • Home ownership and numbers of cars.
  • Size of business/ farm.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

summary of findings causes and effects
SUMMARY OF FINDINGS - CAUSES AND EFFECTS
  • A number of possible causes and effects of weather and climate change were presented to respondents
  • Perceived causes of climate change, related to effects of climate change were rated by respondents “out-of-10”.
  • For causes, ‘1’ indicated that “it has no impact at all on climate change” and ‘10’ that “it is a major cause of climate change”.
  • For effects, ‘1’ indicated that “it won’t happen or doesn’t matter” and ‘10’ that “it will be a major effect of climate change”.
  • Therefore, the higher the rating, the more important is the factor as a perceived cause of effect of climate change

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

causes of climate change
CAUSES OF CLIMATE CHANGE
  • “Although there is no perceived single or dominant cause of climate change, cutting down of the rain forest and pollution by industry/ the motor car are seen as key causes.”

7.97 Cutting down of Rain Forest in S. America/ Asia

7.54 Pollution caused by Motor Car 7.50 Greenhouse Effect

--------------------------------------------------------------------------------

7.30 Pollution by Industry

6.87 Hole in Ozone Layer

6.34 Lack of recycling of Household Waste

--------------------------------------------------------------------------------

5.84 Building on Flood Plains

5.75 Overpopulation

5.66 Deforestation in UK

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

causes of climate change12
CAUSES OF CLIMATE CHANGE
  • For each factor there are always around 10% of people who rate the factor as having no or little impact [rating of 1, 2 or 3].
  • Conversely, between 45% and 55% see the factors as a key cause of climate change, rating the factors at 8, 9 or 10.
  • For virtually all factors we see a pattern by sub-group [example scores are for the most important factor; average 7.97]:

• Farmers rate factors much lower than other groups [7.21]

• West Sussex residents rate factors slightly above average [8.06]

• Businesses rate factors lower, but above farmers [7.45]

• The control group of Hampshire [interviewed in urban area] rate the factors highest of all and often by a substantial margin [8.44]

  • These sub-group differences are statistically significant.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects of climate change
EFFECTS OF CLIMATE CHANGE
  • “Again, we do not see a single or dominant effect of weather and climate change. Floods, Hotter Summers, Wetter Winters and Warmer Winters are closely grouped as main effects.”

6.84 Floods

6.73 Hotter Summers

6.74 Wetter Winters

6.58 Warmer Winters

--------------------------------------------------------------------------------

6.11 Droughts

5.94 Changes in Agriculture

-------------------------------------------------------------------------------- 5.63 New Diseases

5.24 Wetter Summers

5.23 Changes in Planning Laws

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects of climate change14
EFFECTS OF CLIMATE CHANGE
  • People are less sure of the effects than of causes, indicated by slightly lower ratings.
  • We again see a group of around 10% rating these effects at 1,2 or 3, ie. they expect that the effects are unlikely to happen.
  • The ‘top-box’ of those rating the effects at 8 - 10 tends to be a little lower, which accounts for the overall lower scores.
  • Sub-sector differences are less marked and not statistically significant.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects of climate change15
EFFECTS OF CLIMATE CHANGE
  • The ‘multi-dimensional scaling’ [see charts] shows the groupings of causes and effects.
  • For the West Sussex [for example] total we see very close correlation between some effects [eg. floods, wetter winters, warmer winters and hotter summers].
  • Paradoxically, droughts and wetter summers are also closely correlated.
  • The effects of floods, wetter winters, warmer winters and hotter summers correlated closely to some causes, such as Pollution [industry and motor car], cutting of rain forest, hole in ozone layer and greenhouse effect.
  • A number of causes appear to be less related to others and to effects. These are building on flood plains, recycling of waste and overpopulation.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

multidimensional scaling
Multidimensional Scaling
  • Multidimensional Scaling (MDS) is a technique that assigns each variable a distance from other attributes in the analysis, then places them all on an X-Y axis. It is a statistical visualization method for picturing associations between attributes.
  • The resulting map shows which attribute are close to other attributes. In practical terms that is similar to correlation.
  • For ESPACE the maps consist of causes (Q1) and effects (Q2) of weather changes. These two groups tended to group together. Still, the proximity of different issues (e.g.. droughts and hotter summers) is instructive on how groups view upcoming weather changes.
  • For example, on the following map ‘Changes in planning law’ and ‘Deforestation in the UK’ are close. Also, ‘Cutting down forests in South America’ and ‘hole in the ozone layer’.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide17

Main Causes/Main Effects of Weather Changes

West Sussex Total

Causes and effects within proximity show a high correlation

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide18

Main Causes/Main Effects of Weather Changes

West Sussex Total

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide19

Main Causes/Main Effects of Weather Changes

Control Group—Hampshire

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide20

Main Causes/Main Effects of Weather Changes

West Sussex Business

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide21

Main Causes/Main Effects of Weather Changes

West Sussex Farming

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide22

Main Causes/Main Effects of Weather Changes

West Sussex Residential

Blue Labels=Main Causes of Climate Change

Red Labels=Main Effects of Climate Changes

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

observed changes in temperature
‘OBSERVED’ CHANGES IN TEMPERATURE
  • “Although there is a trend, there is no total agreement on changes, such as summer/ winter temperatures ‘observed’ over the last 10 years”.

69% Higher winter temperatures/ lower - 11%

Farming:

89% Higher winter temperatures/ lower - 1%

65% Higher summer temperatures / lower - 8%

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

observed changes in rainfall
‘OBSERVED’ CHANGES IN RAINFALL
  • “There is less agreement on changes, such as summer/ winter rainfall ‘observed’ over the last 10 years”.

53% Wetter winters / 16% Drier winters

27% Wetter summers/ 36% Drier summers

Business:

18% Wetter summers/ 42% Drier summers

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

expected changes in temperature
‘EXPECTED’ CHANGES IN TEMPERATURE
  • “Summer/ winter temperatures are ‘expected’ to change more rapidly over the next 10 years than over the last 10”.

65% Higher winter temperatures/ lower - 11%

Farming:

64% Higher winter temperatures/ lower - 3%

71% Higher summer temperatures / lower - 5%

Farming:

60% Higher summer temperatures/ lower - 6%

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

expected changes in rainfall
‘EXPECTED’ CHANGES IN RAINFALL
  • “Winter rainfall levels are ‘expected’ to change at about the same rate over the next 10 years than over the last 10. Summers are expected to be much drier”.

53% Wetter winters/ 16% Drier winters

20% Wetter summers/ 48% Drier summers

Farming:13% Wetter summers/ 40% Drier summers

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses
EFFECTS ON RESIDENTS AND BUSINESSES
  • “The majority of residents, businesses and farmers do not think that INCREASED COASTAL FLOODING will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

4.30 Total West Sussex [not affected -45%/ affected - 18%]

3.47 Businesses [not affected -59%/ affected - 16%]

3.60 Farming [not affected -63%/ affected - 18%]

4.30 Residents [not affected -41%/ affected - 19%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses28
EFFECTS ON RESIDENTS AND BUSINESSES
  • “A, generally small, majority of residents and farmers think that WARMER AND WETTER WINTERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

5.45 Total West Sussex [not affected -25%/ affected - 26%]

3.69 Businesses [not affected -49%/ affected - 10%]

5.82 Farming [not affected -26%/ affected - 37%]

5.77 Residents [not affected -20%/ affected - 39%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses29
EFFECTS ON RESIDENTS AND BUSINESSES
  • “A small majority of residents and farmers think that WARMER AND WETTER SUMMERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

5.43 Total West Sussex [not affected -25%/ affected - 26%]

4.43 Businesses [not affected -42%/ affected - 20%]

6.09 Farming [not affected -28%/ affected - 38%]

5.57 Residents [not affected -22%/ affected - 25%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses30
EFFECTS ON RESIDENTS AND BUSINESSES
  • “Businesses think that INCREASED RIVER FLOODING will not affect them greatly”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

4.75 Total West Sussex [not affected - 54%/ affected - 13%]

3.55 Businesses [not affected - 60%/ affected - 13%]

4.46 Farming [not affected - 52%/ affected - 24%]

5.00 Residents [not affected - 33%/ affected - 12%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses31
EFFECTS ON RESIDENTS AND BUSINESSES
  • “BETTER WEATHER will mainly affect residents”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

5.47 Total West Sussex [not affected - 26%/ affected - 26%]

4.76 Businesses [not affected - 38%/ affected - 25%]

4.82 Farming [not affected - 43%/ affected - 25%]

5.66 Residents [not affected - 21%/ affected - 25%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses32
EFFECTS ON RESIDENTS AND BUSINESSES
  • “WATER SHORTAGES will affect everyone”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

6.34 Total West Sussex [not affected - 14%/ affected - 39%]

4.82 Businesses [not affected - 36%/ affected - 23%]

6.60 Farming [not affected - 18%/ affected - 42%]

6.62 Residents [not affected - 13%/ affected - 41%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses33
EFFECTS ON RESIDENTS AND BUSINESSES
  • “LESS PREDICTABLE WEATHER PATTERNS will affect everyone to a greater or lesser degree”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

6.12 Total West Sussex [not affected - 15%/ affected - 33%]

4.63 Businesses [not affected - 34%/ affected - 15%]

6.04 Farming [not affected - 13%/ affected - 31%]

6.41 Residents [not affected - 12%/ affected - 37%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses34
EFFECTS ON RESIDENTS AND BUSINESSES
  • “Most people will be affected by HIGHER INSURANCE PREMIUMS”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

6.09 Total West Sussex [not affected - 23%/ affected - 38%]

5.94 Businesses [not affected - 21%/ affected - 33%]

5.89 Farming [not affected - 25%/ affected - 34%]

6.14 Residents [not affected - 23%/ affected - 40%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses35
EFFECTS ON RESIDENTS AND BUSINESSES
  • “CHANGES IN AGRICULTURE may not have a great affect on people, including farmers”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

5.09 Total West Sussex [not affected - 27%/ affected - 20%]

3.91 Businesses [not affected - 40%/ affected - 7%]

5.00 Farming [not affected - 28%/ affected - 18%]

5.32 Residents [not affected - 24%/ affected - 23%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses36
EFFECTS ON RESIDENTS AND BUSINESSES
  • “HIGHER FUEL PRICES will affect most segments almost equally”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

6.58 Total West Sussex [not affected - 21%/ affected - 48%]

6.40 Businesses [not affected - 16%/ affected - 49%]

6.39 Farming [not affected - 16%/ affected - 39%]

6.63 Residents [not affected - 22%/ affected - 51%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

effects on residents and businesses37
EFFECTS ON RESIDENTS AND BUSINESSES
  • “HIGHER FUEL PRICES will affect most segments almost equally”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

6.58 Total West Sussex [not affected - 21%/ affected - 48%]

6.40 Businesses [not affected - 16%/ affected - 49%]

6.39 Farming [not affected - 16%/ affected - 39%]

6.63 Residents [not affected - 22%/ affected - 51%]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

factor analysis
Factor Analysis
  • For ESPACE, we looked at Question 11—”How much will you or your business be affected by Weather and Climate Changes” to ascertain how respondents in West Sussex group effects of weather changes.
  • Respondents can be grouped into one of the four factors that emerged.
    • The analysis produces a variable for each factor by a regression method. Each respondent receives a score (actually a correlation) for each of the four new variables.
    • Respondents are placed into the ‘group’ in which their factor score is the highest. This is called a Q-factor cluster analysis.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

factor analysis how much will you or your business be affected by weather and climate changes
Factor AnalysisHow Much Will You or Your Business be Affected by Weather and Climate Changes

This is the resulting factor solution, showing four groups of effects that people will think will happen together

This a frequency of the four clusters that emerged from the Q-factor solution.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide40

Factor AnalysisHow Much Will You or Your Business be Affected by Weather and Climate Changes - West Sussex Total

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

information sources
INFORMATION SOURCES
  • “Television is the essential information source on weather and climate change. It would take very considerable additional effort to ‘elevate’ other media to the same level”.

70% Television [Business - 56%

30% National Press [Farming - 41%}

25% Radio [Business - 12%/ Farming - 14%]

14% Local Press [Farming - 9%]

14% Internet [Farming - 25%]

7% Leaflets from Council [Business - 2%]

1% (or less) for all other sources

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex
WHAT IS BEING DONE IN WEST SUSSEX
  • “Not enough is being done about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [76%]

5.18 Total West Sussex [Don’t know - 24%]

4.68 Businesses [Don’t know - 30%]

5.43 Males

5.49 Residents over 60

5.68 Coastal residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “Even less is being done nationally or internationally either about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%]

4.65 Total West Sussex [Don’t know - 29%]

4.19 Businesses [Don’t know - 44%]

3.76 Farming [Don’t know - 47%]

5.25 Residents under 18

5.02 Costal residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex44
WHAT IS BEING DONE IN WEST SUSSEX
  • “Somewhat less is being done about BUILDING OF RIVER FLOOD DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [75%]

4.42 Total West Sussex [Don’t know - 25%]

4.32 Farming [Don’t know - 25%]

4.66 River valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally45
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “BUILDING OF RIVER FLOOD DEFENCES gets a similar score nationally or internationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%]

4.33 Total West Sussex [Don’t know - 29%]

3.45 Farming [Don’t know - 47%]

5.16 Young residents [18 and under]

3.70 Upland residents

5.00 River valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex46
WHAT IS BEING DONE IN WEST SUSSEX
  • “Even less is being done about BUILDING OF STORM DRAINS”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [68%]

4.04 Total West Sussex [Don’t know - 32%]

4.27 Farming [Don’t know - 29%]

4.66 AB Social Grade residents

3.48 C2 Social Grade residents

4.69 River valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally47
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “BUILDING OF STORM DRAINS also gets a similar score internationally or nationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [63%]

4.07 Total West Sussex [Don’t know - 37%]

3.77 Farming [Don’t know - 53%]

5.28 Under 18 residents

4.58 River valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex48
WHAT IS BEING DONE IN WEST SUSSEX
  • “Perception of HOSEPIPE BANS is around the mid-point”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Most people expressed an opinion [84%]

4.86 Total West Sussex [Don’t know - 14%]

5.38 AB Social Grade residents

5.20 Inland flat terrain residents

5.38 River valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex49
WHAT IS BEING DONE IN WEST SUSSEX
  • “Very little is being done about ALTERNATIVES TO USING THE CAR”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Virtually everyone expressed an opinion [90%]

3.46 Total West Sussex [Don’t know - 10%]

3.17 Farming [Don’t know - 21%]

5.00 Under 19 residents

2.95 Residents from single person households

2.75 Coastal residents

------------------------------------------------------------------------

3.42 No car

3.55 2+ cars

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done in west sussex50
WHAT IS BEING DONE IN WEST SUSSEX
  • “Very little is being done in terms of HELPING PEOPLE/BUSINESSES TO ADAPT TO CLIMATE CHANGE”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 79%.

3.11 Total West Sussex [Don’t know - 21%]

3.39 Businesses [Don’t know - 33%]

4.08 Under 19 residents

2.76 C2 Residents

2.61 Urban/ suburban residents

3.51 Small town residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally51
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “Very little is being done in terms of RELOCATING PEOPLE AWAY FROM AFFECTED AREAS”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 69%.

3.64 Total West Sussex [Don’t know - 31%]

5.16 Under 19 residents

3.28 Upland residents

3.37 Coastal residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally52
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “A little more is being done in terms of CONTROL OF FRESH WATER SUPPLY”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 74%.

4.42 Total West Sussex [Don’t know - 26%]

3.91 Farming [Don’t know - 43%]

5.35 Under 19 residents

3.95 Upland residents

4.66 Inland/ river valley residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally53
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “REDUCING GREENHOUSE EMISSIONS gets a very poor score”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 78%.

3.94 Total West Sussex [Don’t know - 22%]

3.44 Farming [Don’t know - 44%]

4.47 Under 19 residents

3.66 C2 residents

3.54 Upland residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally54
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “FINANCIAL SUPPORT FOR AFFECTED COUNTRIES gets also a low score”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 73%.

4.05 Total West Sussex [Nothing being done - 33%]

5.02 Under 19 residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

what is being done nationally internationally55
WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY
  • “Even less is seen to be done to HELP PEOPLE TO PLAN FOR AND ADAPT TO CLIMATE CHANGE”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 74%.

3.35 Total West Sussex [Nothing being done - 41%]

4.33 Under 19 residents

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

how should people in west sussex be helped
HOW SHOULD PEOPLE IN WEST SUSSEX BE HELPED
  • “Residents and businesses are very unsure on what help should be given and who should help”. [Spontaneous responses/open-ended].

33% Government/ Local Authorities [Farming - 19%]

11% More information

9% Environment Agency

5% Leaflets/ letters

4% [each] Education/ Media/ Recycling

2% Advertisements

33% Don’t know

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

how should people in west sussex find out about climate change
HOW SHOULD PEOPLE IN WEST SUSSEX FIND OUT ABOUT CLIMATE CHANGE
  • “How should residents and businesses in West Sussex be helped to find out about climate change?”. [Spontaneous responses/open-ended].

28% Government/ Local Authorities [Farming - 21%]

26% TV/ Radio

18% Leaflets/ letters/ newsletters

8% Newspapers

6% Meetings/ forums

5% Environmental agencies

4% [each] Seminars/ Internet

28% Don’t know

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world
THE IDEAL AND ACTUAL WORLD
  • “The National Governments of Europe, the European Union and the USA fall consistently short in a comparison of the ‘ideal’ and ‘actual’ world in taking preventative measures for Climate Control.” [Ratings ‘out-of-10’, with most people expressing an opinion]
  • Gaps recorded by businesses and farming are substantially larger than for residents.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world59
THE IDEAL AND ACTUAL WORLD
  • NATIONAL GOVERNMENTS OF EUROPE

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

8.34 Total West Sussex

69% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

6.71 Total West Sussex

39% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world60
THE IDEAL AND ACTUAL WORLD
  • THE EUROPEAN UNION

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

8.04 Total West Sussex

65% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

6.52 Total West Sussex

39% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world61
THE IDEAL AND ACTUAL WORLD
  • THE USA

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

8.10 Total West Sussex

65% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

5.89 Total West Sussex

36% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world62
THE IDEAL AND ACTUAL WORLD
  • THE WORLD TRADE ORGANISATION

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

7.89 Total West Sussex

59% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

6.53 Total West Sussex

34% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world63
THE IDEAL AND ACTUAL WORLD
  • MEDIA CORPORATIONS

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

7.76 Total West Sussex

57% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

6.60 Total West Sussex

37% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world64
THE IDEAL AND ACTUAL WORLD
  • CAMPAIGNING CHARITIES

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

7.84 Total West Sussex

60% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

7.49 Total West Sussex

65% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

the ideal and actual world65
THE IDEAL AND ACTUAL WORLD
  • EDUCATIONAL INSTITUTIONS

[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL

8.20 Total West Sussex

66% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL

7.23 Total West Sussex

49% ‘Is leading the way’ [scores 8 - 10]

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide66

Espace Study on Climate ChangePreventive Measures for Climate ControlIdeal vs. Actual WorldWorld InstitutionsGap Analysis

gap analysis
Gap Analysis
  • Use
    • Gap Analysis Measures the ‘Gap’ Between Attribute ‘Importance in the Ideal World’ Top 2 Box Percentages (9 10) against Top 2 Box (9 10) Percentages of ‘Importance in the Actual World.’ Or, a perceived ‘gap’ in performance.
    • Percentages are Ideal (Q17) – Actual (Q18) Importance
  • Display
    • Gaps are displayed in descending order.

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide68

Ideal vs. Actual World—World Institutions

West Sussex Total

Q17

Q18

Attribute Top 2 Box (9 10) Importance Percentages

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide69

Ideal vs. Actual World—World Institutions

West Sussex Total

Attribute Top 2 Box (9 10) Importance Percentages

Ideal World-Actual World

Q17

Q18

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide70

Ideal vs. Actual World—World Institutions

West Sussex Business

Attribute Top 2 Box (9 10) Importance Percentages

Q17

Q18

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide71

Ideal vs. Actual World—World Institutions

West Sussex Business

Attribute Top 2 Box (9 10) Importance Percentages

Ideal World-Actual World

Q17

Q18

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide72

Ideal vs. Actual World—World Institutions

West Sussex Farming

Q17

Q18

Attribute Top 2 Box (9 10) Importance Percentages

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide73

Ideal vs. Actual World—World Institutions

West Sussex Farming

Attribute Top 2 Box (9 10) Importance Percentages

Ideal World-Actual World

Q17

Q18

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide74

Ideal vs. Actual World—World Institutions

West Sussex Residential

Q17

Q18

Attribute Top 2 Box (9 10) Importance Percentages

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

slide75

Ideal vs. Actual World—World Institutions

West Sussex Residential

Attribute Top 2 Box (9 10) Importance Percentages

Ideal World-Actual World

Q17

Q18

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification business farming
CLASSIFICATION [BUSINESS/FARMING]
  • SIZE OF BUSINESS/ FARM [EMPLOYEES]

41% 1 - 10

35% 11 - 50

9% 51 - 200

6% 201 - 500

9% 500+

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification business farming77
CLASSIFICATION [BUSINESS/FARMING]
  • INDUSTRY SECTOR

13% Leisure/ hotels

13% Retail

13% Manufacturing

9% Utilities/ construction

7% Transport/ distribution

11% Services

27% Farming

6% Forestry

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification residential
CLASSIFICATION [RESIDENTIAL]
  • GENDER

55% Male

45% Female

  • AGE

13% up to 18

17% 19 - 30

16% 31 - 40

19% 41 - 50

16% 51 - 60

18% Over 60

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification residential79
CLASSIFICATION [RESIDENTIAL]
  • NUMBER OF CHILDREN

58% None

18% 1

16% 2

7% 3+

  • HOUSEHOLD SIZE

19% 1

30% 2

19% 3

26% 4+

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification residential80
CLASSIFICATION [RESIDENTIAL]
  • SOCIO-ECONOMIC GROUP

18% AB

35% C1

23% C2

23% DE

  • TYPE OF DWELLING

18% Flat

23% Terraced

31% Semi

25% Detached

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification residential81
CLASSIFICATION [RESIDENTIAL]
  • OWNERSHIP

68% Owner occupied

14% Private rented

15% Public rented

  • LOCATION

42% Urban/suburban

36% Small town

19% Village

3% Country

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

classification residential82
CLASSIFICATION [RESIDENTIAL]
  • GEOGRAPHY

46% Inland flat terrain

14% Uplands/ hills

33% Coastal

4% River valley

  • NUMBER OF CARS

21% None

40% 1

30% 2

9% 3+

Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004