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“Leveraging the Power of Video to Grow Your Business‏” PowerPoint Presentation
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“Leveraging the Power of Video to Grow Your Business‏”

“Leveraging the Power of Video to Grow Your Business‏”

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“Leveraging the Power of Video to Grow Your Business‏”

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Presentation Transcript

  1. “Leveraging the Power of Video to Grow Your Business‏”

  2. About Us Experts in internet video production Worldwide Professional Video Crews – 100 cities and growing We shoot, edit and distribute videos

  3. Tips on Making Your Own Video • Composition • Lighting • Sound • Background • Editing – Music, graphics, etc.

  4. Video Benefits • Video Impacts SEO • Energizes Google Results • Powerful tool to get your story across • Effective Multiple Usages

  5. Boosting Conversion Rates VIDEO INCREASES WEBSITE CONVERSION RATES BY 20% OR MORE ACCORDING TO FORRESTER RESEARCH.

  6. Generate more website traffic with video • Video is no longer just another way to communicate, it has evolved as one of the most effective and competitive ways to generate more revenue. • Your video should anticipate some questions visitors may have about your product service and should attempt to answer those questions. • Visitors who arrive on your website are sure to click the “PLAY” button, at least out of curiosity. • Embedding a video on your homepage simply preserves the traffic stream and leads to more sales and conversions uploading on video sharing websites will surely generate more website traffic for your site. • www.moregoogletraffic.com

  7. Video Statistics • Wharton School of Business National Research Results:  Prospects are 72% more likely to purchase a product or service when video is used. Also, there is a 51% greater understanding of a subject or product through video • Recent study of the Online Publishers Association: Of the 80% of viewers that have watched a video online, 52% have taken some sort of action Of consumers who made purchases in the last month, 48% said Internet drove awareness. • According to a 2008 report by eMarketer on consumer media habits, the number of online video advertising viewers in the U.S. grew from 59.6 percent of internet users in 2007 to 67.2 percent of internet users in 2008.

  8. US Interactive Marketing Spending

  9. Customer Life Cycle

  10. Who’s watching?

  11. Activity after Watching Online Video

  12. Video Conversion Figures

  13. Video Conversion Figures Video Increases Conversions by 134% for Fashion Industry Retailers – Q1 2010

  14. Video Conversion Figures

  15. Online Video is Booming

  16. Ranking Online Activities

  17. Places to Discover Video

  18. Ways to Use Video • Company Overview • About Us • Testimonials • Services • Products • FAQs • Tips • Do and don’ts • Educational • Viral Video

  19. Website Videos

  20. Video Blogs

  21. Testimonials

  22. Business Video Profile

  23. Events

  24. Recruitment

  25. “How to” Video

  26. Styles of Videos • Motion Graphics http://videos.sorensonmedia.com/Corp+Shorts/iDrive_Overview_FINAL01/76de7303q2b31O4c67x9a97sbdf38f07047f • Actor on Green Screen http://videos.sorensonmedia.com/Corp+Shorts/Plan+%26+Act+-+Overview_no+disclaimer_final/0b0d982dJ4079B41f7Xa31fs3a603e65c6c2 • Interview Style with Cutaways. http://www.corpshorts.com/trilogy1.htm

  27. Places to Use Video • Landing Page • Website • Online distribution - SEO • Social Media • QR Codes

  28. Landing Page http://deluxesemtools.com/CorpShorts/

  29. Distribution • YouTube • DailyMotion • Metacafe • Facebook • Vimeo • Myspace • Magnify.net • Flickr • ECorpTV • Google+

  30. Has partnered with the first video sharing website dedicated to business video Office Depot clients will have the opportunity to upgrade and include eCorp TV as a business network distribution and it will generate revenue for Office Depot • All Corp Shorts videos are guaranteed to appear on ECorp TV (ECorp TV only approves 20% of submissions)

  31. How eCorpTV Benefits Corporations • Maintain control of your brand's identity in a professional “business videos only” web environment • Retain all rights and ownership of your business video content – not eCorpTV • Get bundled video hosting and sharing services, plus lead generation and advertising solutions • Organizations can embed their eCorpTV videos on their site and across the web • eCorpTVis not blocked at corporate workplaces, unlike non-business sites like YouTube • Public and private viewing options – you control who sees your corporate videos • No Pre-roll advertising

  32. Social Mediaclick “LIKE” to see the video

  33. Social MediaEmbed your YouTube channel on Facebook

  34. QR Code

  35. Video View Tracking

  36. Video View Tracking

  37. Boost Google rankings with video!

  38. 53x more likely to be on first page of Google with video

  39. Contact Information 448 S. Hill st. Suite 708 Los Angeles, CA 90013