Partner Opportunity Windows 7 Professional & Windows 7 Enterprise

1. Partner OpportunityWindows 7 Professional & Windows 7 Enterprise Ronnie Dockery Microsoft Corporation

2. Why should you sell Windows 7 Professional? • Huge Customer opportunity, they want it! • It’s a Conversation Starter! Service days opportunity to standardize your customers environment. • An operating system that works the way you and your customers want. Single image etc. • A cost-effective, predictable, standard and simple installation process. Off the shelf solution sell. • Partner opportunities for offering Windows XP Mode, removes blockers.

3. Who is motivated to buy it? • Currently run Windows XP (Maybe even downgraded) • Needing to update to a new PC • Worried about security threats and system vulnerabilities • Facing an increasingly mobile workforce • Wanting to increase productivity in a cost-effective, streamlined way that works easily for them and that fits with the way they do business Those who are:

4. The key Customer messages

5. Why Windows 7 Professional instead of Windows XP? • Better performance, value, and compatibility • Better, easier mobile computing • Easier, more intuitive • Enhanced security • Automatic backup • Standardize

6. Why Windows 7 Professional instead of Windows Vista? • Performance improvements • Faster startup and shutdown • Improved diagnostics and troubleshooting… (Power settings)

7. Helping customers upgrade • Microsoft® Assessment Planning and Application Compatibility toolkits • Microsoft Deployment Toolkit (MDT) • System Centre Configuration Manager The tools:

8. Windows 7 Enterprise Make Users Productive Anywhere Improve Security and Control Streamline PC Management to Save Costs • At their desk • In a branch • On the road • Direct Access • BranchCache • Federated Search • Navigation • App-V • MED-V • Easy migration • Keep PCs running • Virtualization • PowerShell • Windows Troubleshooting Platform • Deployment Tools • VDI Enhancements • DEM • DART • AGPM • Protect data & PCs • Built on Windows Vista foundation • BitLocker • BitLocker To Go • AppLocker • Security development lifecycle • AIS Scenarios Windows 7 Enterprise MDOP Fundamentals Performance | Reliability | Compatibility

9. Internet Explorer 8 Fundamentals • Group Policy (over 1300 in IE8) • Control browser features, ex : Turn on/off Phishing Filter • Configure browser features, ex : home page, favorites • Enforce security settings, ex: trusted sites • New features exposed through group policy • Add it to your customer desktop image • Support Infrastructure • Pay per incident support available to everyone • Support agreements for Windows OS include support for Internet Explorer • Professional support organization provides issue resolution • New in IE8 – Crash Recovery • Tabs isolated into separate processes – one tab crashing does not bring down the browser • Crash recovery reloads tabs when they crash

10. Partner Call to action • Install windows 7 yourself • Understand the features and benefits, XP Mode, PSR, Policy settings, the power to standardize and lock down your customers environment. • Use Windows 7 as a conversation starter. • Work with your account teams, Build 7 into your account plans. Share them with us! We can help! • Let us help you do a joint launch event of Win 7. Build on the momentum, Sign up today! • Book our EC!!! • Use the Win 7 opportunity to sell volume licensing, it benefits you and your customer.

11. Additional resources • OEM Partner Centerhttp://oem.microsoft.com/windows7 • Irish Windows 7 sitehttp://www.microsoft.ie/windows7 • Irish Microsoft Partner Program portal https://partner.microsoft.com/40084742 • Small and midsize businesseshttp://www.windows.com/business • Windows XP Modehttp://www.microsoft.com/windows/virtual-pc • Windows Compatibility Centerhttp://www.microsoft.com/windows/compatibility

12. Windows 7 and Dell Dell –Our Experience Paul McCord Channel Director – Dell Ireland Paul_McCord@Dell.com

13. Windows 7 –Our Experience • Dell Engineering has spent thousands of hours testing Windows®  7 Beta and Release Candidate codes and final RTM on Dell systems and so far, the results are outstanding! • Dell is planning to upgrade over 100K desktop and portable PCs to Windows 7 • Reduce Desktop management costs • Enhance data/network security • Improved computer performance/user productivity Highlights to date: • Significant improvements in boot times, resume from sleep and battery life on portable PCs • Windows XP Mode • BitLocker To Go ( USB storage devices) • 50% reduction in Windows 7 imaging time over Windows XP • Windows 7 Troubleshooting reducing support calls by 25% • User State Migration , time saving and hassle free 5

14. Windows 7 –Our Experience Significant Improvement in User and Implementer experience Dell has found Windows 7 performance to be ‘incredible, even on legacy hardware’.. ..’memory and CPU utilisation is outstanding’..’ Christopher Minaugh , Systems Engineers , Client Infrastructure Engineering Team , Dell Happy to share this experience and expertise with our Partners and help strengthen your customer proposition Leverage our CFI ability to enhance your service Deliver proven value to your customers