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“Putting the fun in Physical Therapy”

“Putting the fun in Physical Therapy” . Brad Gilbertson Jessica Iverson Holly Kunz Rebecca Vredenbergh. Executive Summary. Executive Summary . 5 year marketing plan Current therapy measures are location based Unable to reach rural or remote patients

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“Putting the fun in Physical Therapy”

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  1. “Putting the fun in Physical Therapy” Brad GilbertsonJessica IversonHolly KunzRebecca Vredenbergh

  2. Executive Summary

  3. Executive Summary • 5 year marketing plan • Current therapy measures are location based • Unable to reach rural or remote patients • Patients reluctant to attend therapy at clinic location • Mii-Hab’s service allows practices monitor rehab progress of several patients simultaneously • Extend current management services in other areas such as; • Cerebral palsy, multiple sclerosis, muscular dystrophy • Increase service coverage nationally

  4. Company Description

  5. Mii-Hab, Inc. • ”putting fun into physical therapy” • Tracks the patients progress in their home • Individual physical therapy programs • Wii connects to Mii-Hab servers • Fully compliant with all privacy and HIPPA requirements • Available to patients with or without internet connections • “Virtual” therapist offered to those with internet • USB flash drive available to those without internet

  6. Mission & Goals

  7. Mission • Leading provider of remotely-monitored physical therapy management services • Allowing personalized rehabilitation regimens in the privacy of a patients home • Provide cutting edge rehabilitation management services

  8. Financial Goals • Obtain financing to expand service capabilities, increase market penetration • Increase revenues by at least 50 percent each year • Donate at least 5% of profits per year to community health organizations

  9. Non-Financial Goals • Expanding along the Atlantic coast, Texas, and California, and eventually nationwide • Maintainsuccessful Internet site. • Maintain strong personal relationships with healthcare providers • Expand into international healthcare markets • Develop own rehabilitation game programs

  10. Year 1

  11. Year 2

  12. Year 3

  13. Year 4

  14. Year 5

  15. Core Competencies

  16. 4 Core Competencies • 1. Offer a high-quality branded rehabilitation-management service whose image is recognizable among therapists and physicians • 3. Provide rehabilitation services to patients who might otherwise not have participated in therapy • 2. Create a sense of enjoyment, and fun among patients who take part in Mii-Hab assisted therapy • 4. Develop a positive reputation among physical therapists and healthcare providers while allowing them to more effectively oversee the progress of their patient's rehabilitation

  17. Situational Analysis

  18. Strengths Weaknesses • Mii-Hab understands the market • Mii-Hab has conducted early field testing with WakeMed Hospital • Mii-Hab has little overhead • Discounts offered for in-home therapy compared to traditional therapy • Cash & Carry customers • A limited number of consumers around the country are aware of the Mii-Hab service • The firm has limited cash flow • Mii-Hab currently relies on a single gaming platform (Nintendo Wii) • Currently insurance companies will not cover the Wii as a medical device

  19. Opportunities Threats • Mii-Hab subscribers are likely to enroll in new therapy services • Voids in the market can be fulfilled by Mii-Hab's services • Mii-Hab has a chance to expand across the US into new markets • Other types of therapy may be conducive to Mii-Hab services • International healthcare markets (no legislative restrictions) • Other firms may attempt to copy the Mii-Hab service • Competition is within traditional physical therapy offices • Mii-Hab is a new approach to physical therapy • Current state of Medicare / Medicaid legislation

  20. Competitors

  21. Competition Traditional Physical Therapy Mii-Hab • In-clinic rehabilitation services • Scheduled appointment/office visit • Customized patient monitoring • Therapists able to monitor more patients • Convenience • Enjoyable • In-home rehabilitation

  22. Target Market

  23. Target Market • Hospitals, Doctors, Physical Therapists • Highly educated and successful doctors and therapists who work in prestigious hospitals • Increasing customer base & total revenue yearly

  24. Marketing Mix

  25. Marketing Mix • Service • Unique physical therapy managing system • Two way monitoring system • Distribution • Public seminars, Web site • Advertising and Promotion • Internet, direct mailings, conventions and personal meetings • Pricing • Sliding scale

  26. Pricing Continued • Pricing • Sliding scale • Mii-Hab’s prices are available on a sliding scale • 0-49 patients = $25 per patient • 50-99 patients = $20 per patient • Over 100 patients = $15 per patient

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