Summary Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India.
Table of Content • Scope & OpportunitiesScope & Opportunities - Various VerticalsDrivers & ChallengesDrivers & Challenges – SummaryDriversChallenges • Major Mobile Advertising PlayersMobile AdvertisinProfile of Major g Players - SummaryMajor Mobile Advertising Players • Executive Summary • Introduction • Mobile Advertising OverviewMobile Marketing EcosystemMobile Marketing FrameworksMobile Marketing Value Chain • Market OverviewMarket Overview – GlobalMarket Overview – IndiaMobile Advertising BenefitsMobile Advertisement Formats
Related Reports: • Mobile Advertising Market in India 2011 • Mobile Value Added Services – China • Telecom Towers Market in India 2010 • Telecom Market in China 2011 • 3G Market in India 2011 • Graphics Card Market in India 2011 • GPS Tracking and Navigation Market in India 2011
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