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Geofencing and its Effect in Mobile Market Advertising

If you are to effect in mobile geofencing advertising is the latest technology which will help your business to increase in this competitive market.

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Geofencing and its Effect in Mobile Market Advertising

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  1. Geofencing and its Effect in Mobile Market Advertising Until few years ago desktops are considered as the most advanced technology and the market is overflowed with it, but this fact is fading away as the developer are producing high feature mobile. With this feature mobile the desktop market is almost thrown to the sideline. With the development of new software and technology mobile is becoming the number one choice of the companies for marketing. Now location base technology is become the main key of the mobile marketing strategies.

  2. In this location base technology a company brand interact with their customers using physical location via mobile for marketing. Even though the type of the interaction can be different but it mainly consist of coupons and ads through email and SMS. And the process which executes this is called geo-fencing. This mobile geo-fencing is a service which form a virtual geographical fence or simply geo-fence around a physical location of store or certain area where a customer might visit and once a customer enters this geo-fence prompt to take an action. For an example if a you set a geo-fence of say 1 mile around the perimeter of a certain coffee shop then, when a customer enter the geo-fence.

  3. Mobile geofencing advertising is the latest technology which will help your business to increase in this competitive market. By utilizing the geo-fence in the right way you can increase your profit in many ways. Here are some major applications of geo-fencing in mobile marketing: Out of home advertisement: Market researcher set geo-fence out of home to observe and compare customer’s visitation to various stores. Feedback: A feedback is most effective when the experience in the customers mind is fresh and by setting a geo-fence market researcher can gain this information on the real time of the customer’s visitation. Competitor analysis: By setting a geo-fence around a business competitor market researcher can gain various data like the reason of the customer’s visitation around different store.

  4. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: www.copleyadvertising.com

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