Content Analysis 2 Magazine Redbook Martha Stewart Living
Thesis Through a textual analysis of the advertisements in O Magazine, Redbook, and Martha Stewart Living, I argue that the advertisements add to the overt idea of the domesticity of women, and how factors like the male-gaze play a role in domesticating women and forcing the “ideal” version of femininity upon them.
Demographics • O Magazine: September 2012 Issue • Total number of readers: 13,687,000 • Gender: 88% women, 12% men • Age group: middle-aged • Redbook: November 2012 Issue • Total number of readers: 7,797,000 • Gender: 90% women, 10%men • Age group: 30-49 average; mostly middle-aged • Martha Stewart Living: • Total number of readers: 11,000,000 • Gender: 89% women, 11% men • Age group: average 48; middle-aged
Part 1: Food and cleaning product advertisements across the three magazines How these can be attributed to the domesticity of women O Magazine: few food/cleaning ads Redbook: more food/cooking ads than O Magazine Martha Stewart Living: contains the most cooking/cleaning ads of the three magazines
Part 2: Make-up, anti-aging, skin care, and other hygienic ads Need to play into femininity Need to attract the male-gaze and be picturesque O Magazine: rich in make-up and anti-aging ads Redbook: less make-up ads than O Magazine Martha Stewart Living: few make-up, mostly anti-aging/skin-care ads