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Content Analysis 2. Magazine Redbook Martha Stewart Living. Thesis.

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content analysis 2

Content Analysis 2

Magazine

Redbook

Martha Stewart Living

thesis
Thesis

Through a textual analysis of the advertisements in O Magazine, Redbook, and Martha Stewart Living, I argue that the advertisements add to the overt idea of the domesticity of women, and how factors like the male-gaze play a role in domesticating women and forcing the “ideal” version of femininity upon them.

demographics
Demographics
  • O Magazine: September 2012 Issue
    • Total number of readers: 13,687,000
    • Gender: 88% women, 12% men
    • Age group: middle-aged
  • Redbook: November 2012 Issue
    • Total number of readers: 7,797,000
    • Gender: 90% women, 10%men
    • Age group: 30-49 average; mostly middle-aged
  • Martha Stewart Living:
    • Total number of readers: 11,000,000
    • Gender: 89% women, 11% men
    • Age group: average 48; middle-aged
part 1
Part 1:

Food and cleaning product advertisements across the three magazines

How these can be attributed to the domesticity of women

O Magazine: few food/cleaning ads

Redbook: more food/cooking ads than O Magazine

Martha Stewart Living: contains the most cooking/cleaning ads of the three magazines

part 2
Part 2:

Make-up, anti-aging, skin care, and other hygienic ads

Need to play into femininity

Need to attract the male-gaze and be picturesque

O Magazine: rich in make-up and anti-aging ads

Redbook: less make-up ads than O Magazine

Martha Stewart Living: few make-up, mostly anti-aging/skin-care ads