Content Analysis 2. Magazine Redbook Martha Stewart Living. Thesis.
Martha Stewart Living
Through a textual analysis of the advertisements in O Magazine, Redbook, and Martha Stewart Living, I argue that the advertisements add to the overt idea of the domesticity of women, and how factors like the male-gaze play a role in domesticating women and forcing the “ideal” version of femininity upon them.
Food and cleaning product advertisements across the three magazines
How these can be attributed to the domesticity of women
O Magazine: few food/cleaning ads
Redbook: more food/cooking ads than O Magazine
Martha Stewart Living: contains the most cooking/cleaning ads of the three magazines
Make-up, anti-aging, skin care, and other hygienic ads
Need to play into femininity
Need to attract the male-gaze and be picturesque
O Magazine: rich in make-up and anti-aging ads
Redbook: less make-up ads than O Magazine
Martha Stewart Living: few make-up, mostly anti-aging/skin-care ads