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Sweet Adelines International Region 17

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  1. presents Sweet Adelines InternationalRegion 17 Marketing your Chapter An overview of responsibilities for team members eLearning Tutorial - 2012

  2. ChapterMarketing Coordinator Deb Ferenc Region 17 Marketing Coordinator International Membership Committee

  3. ObjectivesTo identify the responsibility of the Marketing Coordinator Share: • The general job description of the Marketing Coordinator and how to implement • The difference between Public Relations and Marketing • Grassroots Marketing • How to ‘handle’ the Media • How to get the help you need to get the job done!

  4. Who is the Marketing Coordinator? How do I market my Chapter?

  5. NOT NOT ALONE! ALONE!

  6. The Marketing Coordinator Job Descriptions • Develop marketing and public relations programs • Works with the Membership Coordinator • Works with the Events & Education Coordinators • Works with the Communications Coordinator • Maintain a database of media & advertising contacts • Press Releases and Media Kits • Develop relationships with Media • Design & buy advertising (print or web) • Sell advertisements in chapter publications • Maintain contact with Regional/International office staff • Keep great, accurate records and forward to successors • TRAIN your successor • APPOINT staff in the implementation of the above responsibilities!

  7. Your Marketing Staff • Find some friends who share your: • Expertise • Enthusiasm • Goals • And most importantly….THE WORK!

  8. Collaborate with other Coordinators • Develop marketing and public relations programs • The Membership Coordinator • The Events & Education Coordinators • The Communications Coordinator

  9. Marketing for Members …with the Membership Coordinator: • Set chapter membership goals • Plan chapter membership drive • Global Membership Drive • Promote and advertise membership programs • ‘Real Guide To Growth’

  10. Marketing Events & Education …with the Events & Education Coordinators • Determine the calendar of events • Educational Events • Convention

  11. Regional Marketing Calendar Template

  12. Marketing & Communications …with the Communications Coordinator • Design your chapter website • Assist with the general database design • Implement and update • Maintain

  13. PUBLIC RELATIONS vs. MARKETING

  14. PR and Marketing Marketing is selling your product • Tickets to your show or convention • Membership in Sweet Adelines • Flyers, Brochures, Print Ads, Website Ads • Social Media • QR codes

  15. Social Media Sites

  16. Examples of well designed Websites

  17. PR and Marketing PR is promoting your product and preparing the public and/or members to WANT to participate. • TV and Radio appearances • Developing relationships • Pass PR skills on to members

  18. How to ‘Handle’ the Media ‘DOG BITES MAN’ RARELY MAKES THE HEADLINES

  19. MAN BITES DOG …..is news

  20. PR & Marketing • Press Releases • Media Kits • Database of media contacts • Distribution

  21. PR & Marketing • Database of media contacts • Distribution

  22. There is help out there! • The Communications Department • Real Guide To Growth • The Pitch Pipe • Online Ad Builder • The Members Only section

  23. YOU CAN DO IT!

  24. With a little help from your friends….

  25. Credits and ResourcesRegional Management Team HandbookReal Guide To GrowthMarketing for Members, Fran FurtnerGlobal Membership Drive-Membership/Marketing PlanThe PipelineThe Sweet Adeline International Website/Marketing Center

  26. Credits This lesson was written by: Deb Ferenc Region 17 Marketing Coordinator Sweet Adelines International Membership Committee

  27. Links to Resources RMT Handbook Members Only Education Center (Leadership) Education Coordinators Yahoo! Group Meetings and Corporate Services Department at International Questions or Comments? I’d love to hear from you! debbersings@gmail.com

  28. Sweet Adelines InternationalRegion 17 Management Team For more information, please visit our website: http://www.region17online.org This has been presented by eLearning Tutorial - 2012