presents Sweet Adelines InternationalRegion 17 Marketing your Chapter An overview of responsibilities for team members eLearning Tutorial - 2012
ChapterMarketing Coordinator Deb Ferenc Region 17 Marketing Coordinator International Membership Committee
ObjectivesTo identify the responsibility of the Marketing Coordinator Share: • The general job description of the Marketing Coordinator and how to implement • The difference between Public Relations and Marketing • Grassroots Marketing • How to ‘handle’ the Media • How to get the help you need to get the job done!
Who is the Marketing Coordinator? How do I market my Chapter?
NOT NOT ALONE! ALONE!
The Marketing Coordinator Job Descriptions • Develop marketing and public relations programs • Works with the Membership Coordinator • Works with the Events & Education Coordinators • Works with the Communications Coordinator • Maintain a database of media & advertising contacts • Press Releases and Media Kits • Develop relationships with Media • Design & buy advertising (print or web) • Sell advertisements in chapter publications • Maintain contact with Regional/International office staff • Keep great, accurate records and forward to successors • TRAIN your successor • APPOINT staff in the implementation of the above responsibilities!
Your Marketing Staff • Find some friends who share your: • Expertise • Enthusiasm • Goals • And most importantly….THE WORK!
Collaborate with other Coordinators • Develop marketing and public relations programs • The Membership Coordinator • The Events & Education Coordinators • The Communications Coordinator
Marketing for Members …with the Membership Coordinator: • Set chapter membership goals • Plan chapter membership drive • Global Membership Drive • Promote and advertise membership programs • ‘Real Guide To Growth’
Marketing Events & Education …with the Events & Education Coordinators • Determine the calendar of events • Educational Events • Convention
Marketing & Communications …with the Communications Coordinator • Design your chapter website • Assist with the general database design • Implement and update • Maintain
PUBLIC RELATIONS vs. MARKETING
PR and Marketing Marketing is selling your product • Tickets to your show or convention • Membership in Sweet Adelines • Flyers, Brochures, Print Ads, Website Ads • Social Media • QR codes
PR and Marketing PR is promoting your product and preparing the public and/or members to WANT to participate. • TV and Radio appearances • Developing relationships • Pass PR skills on to members
How to ‘Handle’ the Media ‘DOG BITES MAN’ RARELY MAKES THE HEADLINES
MAN BITES DOG …..is news
PR & Marketing • Press Releases • Media Kits • Database of media contacts • Distribution
PR & Marketing • Database of media contacts • Distribution
There is help out there! • The Communications Department • Real Guide To Growth • The Pitch Pipe • Online Ad Builder • The Members Only section
Credits and ResourcesRegional Management Team HandbookReal Guide To GrowthMarketing for Members, Fran FurtnerGlobal Membership Drive-Membership/Marketing PlanThe PipelineThe Sweet Adeline International Website/Marketing Center
Credits This lesson was written by: Deb Ferenc Region 17 Marketing Coordinator Sweet Adelines International Membership Committee
Links to Resources RMT Handbook Members Only Education Center (Leadership) Education Coordinators Yahoo! Group Meetings and Corporate Services Department at International Questions or Comments? I’d love to hear from you! email@example.com
Sweet Adelines InternationalRegion 17 Management Team For more information, please visit our website: http://www.region17online.org This has been presented by eLearning Tutorial - 2012