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Communication strategy & planning

Communication strategy & planning. Richard A. Mahony Global Nexus Initiative Working Group Meeting November 15, 2018. Interest in nuclear energy is rising…. Search queries for “nuclear energy”. 100. 7 5. 50. 25. June 2018. Nov 2018. Source: Google Trends, US.

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Communication strategy & planning

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  1. Communication strategy & planning Richard A. Mahony Global Nexus Initiative Working Group Meeting November 15, 2018

  2. Interest in nuclear energy is rising… Search queries for “nuclear energy” 100 75 50 25 June 2018 Nov 2018 Source: Google Trends, US

  3. … and it narrowed the renewables gap… + Search queries for “renewable energy” 100 75 50 25 June 2018 Nov 2018 Source: Google Trends, US

  4. … but keep it in perspective + Search queries for “Kardashians” 100 75 50 25 June 2018 Nov 2018 Source: Google Trends, US

  5. Strategy for communication success • Use images and graphics to make complex information understandable • Have a unifying visual language to magnify impact • Create sound-bites to enliven the message and make it memorable • Seek controversy (prudently) to sustain attention • Leverage contact networks to reach key people • Develop original data & analysis to build relationships outside your traditional sphere

  6. Communication planning for GNI report Pre-launch Launch Post-launch • Refine messages • Design final report • Develop infographics • Pitch advance press exclusive • Update email contact list • Secure endorsements • Issue press release • Launch social media campaign • Begin email distribution • Update websites & LinkedIn page • Hold in-person briefings (Capitol Hill, Silicon Valley, etc.) • Follow-up media interviews • Prepare guest article for publication • Arrange webinar & conference appearances • Consider producing digital ads & video

  7. Questions for discussion ? What’s the most important message in the report?

  8. Questions for discussion ? What audiencesdo you want to be sure to reach with your message?

  9. Questions for discussion ? Which techniques are most effective in reaching your audiences?

  10. Questions for discussion ? What is the biggest risk to avoid when communicating about the report?

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