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Experience Gained from ACS Chemical Biology

Experience Gained from ACS Chemical Biology. Evelyn Jabri ACS National Meeting Spring 2007. Our unknown audience. Need quality/useful content Help with finding/relating information Ways to understanding/digesting complex information Resources to enhance visibility of their work

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Experience Gained from ACS Chemical Biology

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  1. Experience Gained from ACS Chemical Biology Evelyn Jabri ACS National Meeting Spring 2007

  2. Our unknown audience • Need quality/useful content • Help with finding/relating information • Ways to understanding/digesting complex information • Resources to enhance visibility of their work • Ways to become part of the group

  3. Content Community 1/3 of all page views for the journal

  4. Home page is Popular! SeePoint of View by Rohr Bring it all together and lead them to related content

  5. HTML pages have potential • HTML • Figures->high res • Tables-static • Related material • Enhanced objects (WEOs)

  6. WEOs in HTML enhance understanding

  7. Podcasts are popular • Recorded monthly with each issue • Special announcements (ex. PubMed inclusion) • Community features • Interviews with Authors • Download through website and iTunes & monitor usage through Feedburner. • What we learned: • Appeal to diverse audience • Educate • International followers use it to learn vocabulary • Build Authorship base

  8. What we learned on the content side • Help the reader • Make connection • Understand the content • Help authors • Highlight their paper • Enhance their paper with WEOs • Give them easy and free tools to make their work shine Everyone benefits

  9. Keeping an eye on the community • Open web-only features • Everyone can read • Must register to contribute • ~20 new registrants/month • Access • 41% Ask The Expert • 33% WIKI • Traffic less than to PDF but sometimes comparable to traffic to HTML • Access and participation are spotty • WHY?

  10. Why don’t people participate? • Not enough action & adventure • Vacation • End of semesters so audience leaves and doesn’t rediscover us • Very few click-throughs from eTOC • When traffic to PDFs increases, traffic to community increases • Journal content becomes subscription-only • Discovery issue • Specific issues • Ask the Expert • Topics not interesting? • Expert not as engaging? • WIKI • Readers not familiar with WIKIS

  11. Learn from others • “We now know that wikis can't be trusted for important, contentious areas of truthiness like politics, news, history, or any place where there's a difference of opinion about the facts, but it can still be ideal for semi-closed environments with outside means of support.” (Slashdot)

  12. Successful community Do their job in a closed environment (Paragon Plus) Pre review Review #1 Review #2 Final Dec.

  13. Professors I don’t have time to contribute Who’s contributing this content? How will this help my career? (Credit & reward) My students shouldn’t waste their time on this Work, don’t surf Students Have the time to surf (perception!?) contribute to collective Will this help my career? I don’t want to look ignorant in front of my colleagues Is it fun? Work & Surf Different perspectives impact participation in communities

  14. WIKISpots-an online journal club • Suggestion from Editor-Expand Spotlight section on the web and summarize all chemical biology literature. • Ask the community to do it • Provide guidelines • Give an incentive • Publication • Free subscription Do their job in an open environment with opportunity to improve their science/career

  15. What ACS CB learned • Important to evaluate audience • Consider what matters to the generations • Give “them” what they want • quality/useful content • Help them find/relate/digest information • Provide resources to enhance visibility of their work • Help them become part of the group • Evaluate if they use it • Why or why not • Retool and try again • “Just because it worked/didn’t work on one web page doesn’t mean that it will work/not work on another” Q: Should community features be linked to journal content? Q: Do all groups of scientists need communities?

  16. Our unknown audience • Need quality/useful content • Help with finding/relating information • Ways to understanding/digesting complex information • Resources to enhance visibility of their work • Ways to become part of the group

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