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[ client name] and UFC on FOX 2012-13

[ client name] and UFC on FOX 2012-13. UFC on FOX Overview. The Ultimate Fighting Championship ( UFC), FOX and FOX Sports Media Group are partnered to deliver UFC content across various platforms reaching millions in the on-air, online and social media landscape.

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[ client name] and UFC on FOX 2012-13

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  1. [client name] and UFC on FOX 2012-13

  2. UFC on FOX Overview The Ultimate Fighting Championship (UFC), FOX and FOX Sports Media Group are partnered to deliver UFC content across various platforms reaching millions in the on-air, online and social media landscape. The partnership delivers four live events in prime time each year to the FOX broadcast network, home to the country’s biggest sports events, including the Super Bowl, World Series and Daytona 500. Additional programming on multiple FOX networks includes The Ultimate Fighter on FX, live fights on FX and FUEL TV, pre and post shows, countdown shows, UFC Unleashed, UFC Primetime, the UFC Tonight, weigh-in specials, and much more original content from the UFC archives. The partnership has also generated mobile and online offerings that utilize the vast UFC video library.

  3. UFC Overview Owned and operated by ZuffaLLC, and headquartered in Las Vegas, NV, UFC produces over 12 UFC live PPV events annually around the world. Globally, UFC programming is broadcast in over 132 countries and territories, reaching 597 million homes worldwide, in 21 different languages. UFC also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month and with one of the most powerful social media followings in all of professional sports. To date, UFC has over 8.8 million fans on Facebook and over 600,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with over 2.1 million followers on Twitter. Ancillary businesses include best-selling DVD’s, a bimonthly magazine, the best-selling UFC “Undisputed” videogame franchise, UFC Fan Expo festivals, branded apparel, trading cards, and articulated action figures.

  4. UFC 101 Fighters use a mixture of fight disciplines over the course of three (3), five (5) minute rounds. The way to win the fight is to outpoint, knockout or submit your opponent. The UFC mandates drug testing, injury suspensions (mandatory time off for injuries, minor or major, in fights) and is the only fight organization that offers its fighters health insurance.

  5. UFC Common Misconceptions MYTH: The UFC is a monopoly TRUTH: Other MMA organizations exist, each with their own niche. UFC, however, has captured the eyes and hearts of millions of fans due to its strong leadership, exciting fighters and fair policies. For example, UFC is the only fighting organization that offers its fighters health insurance. • Lorenzo Fertitta • Chairman and CEO of Zuffa LLC • Dana White • President, UFC

  6. UFC Common Misconceptions MYTH: MMA is human cockfighting TRUTH: MMA is the fusion of two or more fighting styles from around the globe. These require a high level or coordination as well as discipline and respect. The knockout rates are lower than boxing, and the risk of “critical injuries*” is lower than other major sports. A list of rules and regulations, imposed by the UFC, can be found here: http://www.ufc.com/discover/sport/rules-and-regulations • Freestyle Wrestling • Fighter uses their legs or opponent’s legs in offense or defense • Origins: England • Boxing • Combat sport where the fighter uses his fists to throw strikes • Origins: Europe • Brazilian JiuJitsu • Focuses on grappling and ground fighting • Origins: Brazil • Judo • Focuses on throws, takes downs and grappling • Origins: Japan • Tae Kwon Do • Form of martial arts that focuses on kicking techniques • Origins: Korea • Muay Thai • Focuses on strikes and clinches • Origins: Thailand *Journal of Sports and Science Medicine Johns Hopkins University School of Medicine, Department of Emergency Medicine | http://www.jssm.org/combat/1/18/v5combat-18text.php

  7. UFC Common Misconceptions MYTH: UFC is a niche sports organization TRUTH: UFC has connected with 37.3MM unique viewers across the FOX family of networks. This reach is also fueled by a UFC hungry and technologically savvy, young demographic. The median age of viewers of UFC fights and TUF on FX is an impressive 34 years old. UFC also generates the most new fan interest of the major professional sports*. *Source: WNE Research and Consumer Insights

  8. UFC Common Misconceptions MYTH: MMA fans are downscale and from C/D counties TRUTH: Fans of the UFC span the spectrum, but the base is comparable to other professional sports. The composition of viewers with HHI $100k+ is on par with the national average (26%). UFC viewers hail primarily from the coasts with 37% of its viewership on the east coast and 25% on the west coast*. • Fans with the accessible stars of the UFC *Source: WNE Research and Consumer Insights

  9. UFC Common Misconceptions MYTH: The UFC is a North American sports organization TRUTH: In 2012, seven fights are scheduled for outside of the US; England and Brazil are two of the countries. White and Fertitta envision upwards of twenty fights outside of North America annually. In addition to live fights, the UFC has licensed its reality-fighting competition series, The Ultimate Fighter, to be produced in South Korea, India, Brazil, Latin America and Australia.

  10. Powerful Partners UFC on FOX UFC connects with 21-34 year old fans we want to reach. Mark Wright Former VP of Media, Sports and Entertainment Anheuser-Busch

  11. Powerful Partners UFC on FOX We see our brand embodied in these fighters—young, aggressive, hard-working individuals who cut against the grain. Mark-Hans Richer SVP and CMO Harley-Davidson Motor Company, Inc.

  12. Five Things to Remember UFC on FOX • 8.8MM+ “Likes” on Facebook • Viewed in 130+ countries • Broadcast fights, PPV fights, packed fan expos, popular video games and strong merchandising Cultural phenomenon Strong sports organization • Zuffa and UFC President Dana White • Seven year agreement with FOX • Health insurance and drug testing programs for fighters Massive reach • 37MM+ unique UFC on FOX viewers • Worldwide events and programming • 325MM+ YouTube plays Young, active demos • Median age of 38 for all UFC programming on FOX networks • Strong east and west coast presence Marquee sponsors • Current partners span industries: CPG, QSR, telecomm and automobile • Strong sponsorships with non-endemic clients

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