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Case Analysis Guide MAN4720

Case Analysis Guide MAN4720. Spring 2013. Presentation Assignments. Case Analysis. Presenting Team – Use separate slides for question and answers. Stay in time frame of case No outside research Financial analysis using existing data in case. Don’t email me with statements like

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Case Analysis Guide MAN4720

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  1. Case Analysis Guide MAN4720 Spring 2013

  2. Presentation Assignments

  3. Case Analysis • Presenting Team – Use separate slides for question and answers. • Stay in time frame of case • No outside research • Financial analysis using existing data in case. • Don’t email me with statements like • “The case doesn’t have financial information on….” • Do the best you can with existing information • Remember that a chart of data isn’t “analysis” • Cover the essentials in your financial analysis • Liquidity, Profitability, Growth • Dupont analysis • Other oddities from a financial assessment • Use the SPMR worksheet for each year, and attach it as an appendix. • You need to also give an overall asessment – the “so what”.

  4. Case Analysis (con’t) • For written team assignments - I take off for each mis-spelling and grammatical error. • Use the writing lab if you have to • Have a friend read it • Have an enemy read it • No optimal page length – it varies by team/individual • More isn’t always better • State the question, and then the answer. • Use whole paragraphs • I must be able to find each question • I should not see the word “I” when you answer a question. • Unless you’re a Borg, “I” doesn’t mean more than one. • A Company is an “it”. • You may bulletize ONLY the SWOT, but write complete sentences for each bullet. Do NOT bulletize anything else in the case study.

  5. Case Analysis (con’t) • The recommendations portion of every case is weighted more than the other questions. • Integrate/apply the 10 areas of strategy execution covered in chapters 10-12 where appropriate. • Integrating the 10 areas does NOT mean you should write “The Company needs to consider Building a Capable Organization” or “The Company needs to Marshall its Resources”. • Pretend that you are a consultant, providing recommendations to the CEO. • If one of your recommendations is “hire a consultant”, I’ll blow a head gasket • NO COVER PAGE, NO BINDER COVER • Put your name/team on the top of the paper and staple the paper together • No binder clips or clips • Forget the staple and you lose points! • Double Space or you lose points! • Turn it in after class starts and lose ALL points!

  6. MOAC • Under Armour • Follow Syllabus assigned questions • No page limit, no page length recommendation • No outside research • Anything more than 3 words copied from case should be quoted and referenced.

  7. MOAC Questions from Syllabus • Describe the dominant features of the organization’s industry. • Describe the major Driving Forces of the Industry. • Identify & assess the strengths of the Industry’s Competitive Forces; Summarize the industry impacts. • Identify and describe the Key Success Factors for the Industry. • Using a Strategic Group Map identify & discuss the major “players”, their strategies, and how the strategies differ. • Is the Industry attractive? Why and/or why not? • Conduct an in-depth financial analysis with regards to profitability, liquidity, and growth, and then provide an assessment of the overall health of the firm’s finances. • Using tools such as value chain and/or resource based view identify the competencies and skills the firm has that provide the organization with a competitive advantage and summarize their impacts (Be Specific). • Conduct a SWOT analysis on the company and describe its strategic relevance and summarize their impact. • Assess the strength of the company relative to the other Industry participants using a Competitive Strength Assessment. (CSA) matrix. What conclusions can be made concerning the ability of the company to compete based upon your CSA matrix? • Identify the firm’s present mission. Does the existing mission fit with the market forces? What changes to the mission should be made? • Identify the firm’s present generic strategy. Does the present strategy fit with market forces? What supporting strategies do the firm use to compete? Has it been effective in establishing a sustainable competitive advantage? • What are the strategic issues the firm must address to be competitive? • What strategic changes would you recommend to address the firm’s strategic issues? • Use the ten-part implementation model from Chapter 10-12 to briefly describe the actions necessary to implement the recommended strategy or strategies?

  8. Turn it in • MOAC due at START of class 24 April. • I use to Turn-It-In to check for cheating/plagiarizing. Students must turn in a hard copy of their paper AND send me a file of their document using Microsoft Word. Name the file as follows: LASTNAME_FIRST NAME_(time of your class). • Example: • Name is Albert Einstein and he’s in my 11:00 section • Einstein_Albert_1100.doc

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