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Translating talk into action Fiona Stephenson Sustainable Business Network

Join Fiona Stephenson and the Sustainable Business Network in the #ProjectNZ initiative to simplify messaging, find your voice, and measure impact for effective sustainability communication. Embrace SBN brand characteristics, maintain a positive atmosphere, and engage with audiences through various communication channels. Learn how to enhance online presence, utilize social media tools effectively, and stay informed with valuable resources to drive meaningful change.

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Translating talk into action Fiona Stephenson Sustainable Business Network

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  1. Translating talk into action • Fiona Stephenson • Sustainable Business Network @sustbusiness / #ProjectNZ

  2. @sustbusiness / #ProjectNZ

  3. Keep it simple • “Any fool can make something complicated. It takes a genius to make it simple.” • Woody Guthrie @sustbusiness / #ProjectNZ

  4. Cut out jargon and acronyms @sustbusiness / #ProjectNZ

  5. Talk to one person @sustbusiness / #ProjectNZ

  6. @sustbusiness / #ProjectNZ

  7. 2. Find your voice @sustbusiness / #ProjectNZ

  8. SBN brand characteristics • Smart • Dynamic • Credible • Optimistic • Inclusive • Innovative • Adaptable • Essential @sustbusiness / #ProjectNZ

  9. SBN visual identity @sustbusiness / #ProjectNZ

  10. “If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré @sustbusiness / #ProjectNZ

  11. Problem or solution? @sustbusiness / #ProjectNZ

  12. Put yourself in others’ shoes • How does your message relate to others? @sustbusiness / #ProjectNZ

  13. 3. Do the maths • You can’t improve what you don’t measure @sustbusiness / #ProjectNZ

  14. Monthly metrics @sustbusiness / #ProjectNZ

  15. Communications Plan @sustbusiness / #ProjectNZ

  16. Objectives • Support your business goals. @sustbusiness / #ProjectNZ

  17. Issues • Positive – opportunities • Negative - challenges @sustbusiness / #ProjectNZ

  18. Audiences @sustbusiness / #ProjectNZ

  19. Key messages @sustbusiness / #ProjectNZ

  20. Communication channels MYOB: State of the Digital Nation 2014 @sustbusiness / #ProjectNZ

  21. Website MYOB: State of the Digital Nation 2014 @sustbusiness / #ProjectNZ

  22. Keep it simple Find your voice & listen Do the maths @sustbusiness / #ProjectNZ

  23. How to create a website for free • wix.com • webs.com @sustbusiness / #ProjectNZ

  24. Newsletters & emails • Numbered lists • Opinions/blogs • Photo essays • Summaries of research reports • Interviews • Book reviews • Videos • Success stories @sustbusiness / #ProjectNZ

  25. Keep it simple Find your voice & listen Do the maths @sustbusiness / #ProjectNZ

  26. Newsletters & emails • Mailchimp.com @sustbusiness / #ProjectNZ

  27. Social media • 42% NZ businesses using social media • 51% of Auckland businesses • LinkedIn (26%) & Facebook (16%) ahead of others @sustbusiness / #ProjectNZ

  28. Ten businesses doing Facebook well Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards WasteMINZ All Good Bananas AMP NZ Angel Food Comvita AUT University @sustbusiness / #ProjectNZ

  29. Facebook tools • Resize images to 500x500 pixels using • Canva.com • PicMonkey.com @sustbusiness / #ProjectNZ

  30. Ten organisations doing Twitter well NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free @sustbusiness / #ProjectNZ

  31. Twitter tools • Hashtags • Twitter lists • Buffer/Hootsuite for scheduling • Canva or PicMonkey for resizing images to 500x250 px @sustbusiness / #ProjectNZ

  32. Other social media channels @sustbusiness / #ProjectNZ

  33. Media • Tools for monitoring: • Google Alerts • Mention • Twitter @sustbusiness / #ProjectNZ

  34. Other resources • Free images • freedigitalphotos.net • freeimages.com • Infographics • Pikochart • Courses • Sustainable Marketing Online • News • Ragan.com @sustbusiness / #ProjectNZ

  35. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” • The Lorax, Dr Seuss @sustbusiness / #ProjectNZ

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