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Cornbury Festival 2012

Get insights from the Cornbury Festival 2012 Customer Satisfaction Survey methodology, including data on site satisfaction, preferred drinks, brand partners awareness, and more. Discover what attendees liked, disliked, and rated highly for future event planning.

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Cornbury Festival 2012

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  1. Cornbury Festival 2012 Customer Satisfaction Survey

  2. Methodology • Email to Cornbury Festival Database • Offer to win 10 Passes for 2013 for completing the on-line questionnaire • 17500 recipients • 1065 responses • Responses checked for cheats • ‘Speeders’, ‘flatliners’ & ‘Jokers’ removed • 1058 Valid responses • Prize recipient to be chosen • Details will be checked against ticket purchase

  3. Sample

  4. Tickets & Travel

  5. Media

  6. Awareness

  7. Importance – All respondents Importance by ticket type in V2 report

  8. Main Reason – All respondents Atmosphere more important than line up

  9. Satisfaction: Site – All respondents Satisfaction by ticket type in V2 report

  10. Satisfaction: Services – All respondents Range of drinks could be improved

  11. Preferred Drink – Men V Women Wine, Pimms and Cider appeal to females Data cut by low satisfaction with drink range in V2 report

  12. Cornbury Likes - All respondents Whilst Acts is the most mentioned single item, Atmosphere related items are mentioned more than x2 often

  13. Cornbury Dislikes - All respondents

  14. Revisit/Recommend Revisit? Recommend Avg: 9.1

  15. Brand Partners: Awareness I didn't notice I noticed but it didn't improve my enjoyment of the event I noticed them and they contributed to the festival experience in some way I loved the fact that they were there and it had a positive effect on the Festival didn’t Notice

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