Fashion Merchandising A. Standard 2 Fashion Marketing. Fashion Merchandising A Standard 2. Student will understand the basics of fashion marketing. Objective 1: Define Marketing Terms Objective 2: Describe the 4 P’s of Marketing Objective 3: Describe the methods of market segmentation
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Refers to what company is offering for sale to customers to satisfy their needs & wants.
Includes goods & services.
Fashion marketers develop strategies that include producing, packaging, & naming a product.
Examples of Goods:
Examples of Services:
The amount of money consumers will pay for a product.
Fashion marketers must determine how much consumers are willing to pay.
Refers to the way products are distributed and their systems of delivery.
Important place decisions include how & where a product will be distributed, where the customer will purchase the item, and when the product is distributed.
Any form of communication that a business or organization uses to inform, persuade, or remind people to buy its product.
The path of distribution of products that involves one ore more steps, or intermediaries. For example, a product moves from the manufacturer, to the wholesaler, to the retailer, and then to the consumer.