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FASHION MARKETING AND MERCHANDISING. Basic Fashion and Business Concepts. Chapter 1 The Meaning of Clothing and Fashion. FASHION REVIEW. 1. Clothing provides protection to the human body from four main categories. Name these and give one example of each. Weather Environmental dangers

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basic fashion and business concepts
Basic Fashion and Business Concepts
  • Chapter 1
  • The Meaning of Clothing and Fashion
fashion review
FASHION REVIEW
  • 1. Clothing provides protection to the human body from four main categories. Name these and give one example of each.
slide4

Weather

  • Environmental dangers
  • Occupational hazards
  • Enemies
slide5

Weather

  • coats
  • gloves
  • long underwear
  • wide-brimmed hats
  • windbreakers
  • water-repellent jackets
slide6

Environmental dangers

  • shoes
  • space suits
  • sterile gloves
  • face masks
slide7

Occupational hazards

  • hard hats
  • safety goggles
  • protective helmets
  • gloves
  • pads
  • special shoes and boots
slide8

Enemies

  • body shields
  • suits of armor
  • army helmets
  • camouflaged fabric
  • bulletproof vests
  • reflective vests/jackets
fashion review1
FASHION REVIEW
  • 2. How does adornment fulfill psychological needs?
fashion review2
FASHION REVIEW
  • 3. How does identification fulfill psychological needs?
fashion review3
FASHION REVIEW
  • 4. Why are dress codes often used by schools and businesses?
slide14

Besides achieving group identity, the clothes help the group members maintain a certain discipline of behavior.

fashion review4
FASHION REVIEW
  • 5. What molds a society’s standards of decency toward how people cover their bodies?
fashion review5
FASHION REVIEW
  • 6. Give three examples of clothing items or features that give people higher status in our society?
slide18

Fur coats

  • Expensive jewelry
  • Designer labels
  • Service sripes
  • School letter
fashion review6
FASHION REVIEW
  • 7. Explain how a person’s values and attitudes affect the selection of certain clothes.
slide20

They are the basis of a person’s decisions, lifestyles, code of ethics, and feelings or reactions.

fashion review7
FASHION REVIEW
  • 8. Explain how conformity versus individuality affects the selection of certain clothes.
slide22

Peer group pressure encourages people to conform and to gain a feeling of belonging. On the other hand, people also communicate their individuality by using self-expression in their clothing.

fashion review8
FASHION REVIEW
  • 9. Explain how personality traits affect the selection of certain clothes.
slide24

Personality traits affect the amount of decoration, comfort, economy, and other factors in peoples’ clothing choices.

fashion review9
FASHION REVIEW
  • 10. Give an example of a clothing need versus a clothing want.
fashion review10
FASHION REVIEW
  • 11. In what ways is fashion an art? In what ways is fashion a science?
slide28

As an art, fashion thrives on creative, innovative, forward-thinking ideas. As a science, fashion uses chemistry and technology to design, mass-produce, distribute, and sell fashion goods.

fashion review11
FASHION REVIEW
  • 12. Explain the statement, “for individuals, fashion is both highly personal and very public.”
slide30

Personal fashion choices are a result of individual responses, yet can be constantly seen outwardly by others.

fashion review12
FASHION REVIEW
  • 13. Explain why clothing tends to look “perkier” during prosperous times.
slide32

Styles are often brighter and more adventurous in good times, since people are willing to try new, different fashions.

fashion review13
FASHION REVIEW
  • 14. Why are some styles said to be “homogenized”?
slide34

They are produced in such large quantities and accepted by such a mass of people that they all seem to be alike.

fashion review14
FASHION REVIEW
  • 15. Describe a current fashion.
fashion review15
FASHION REVIEW
  • 16. Explain why avant-garde clothes are not considered to be fashions of the times.
fashion review16
FASHION REVIEW
  • 17. Give three examples of classic garments.
fashion review17
FASHION REVIEW
  • 18. What does “good taste” in fashion mean?
slide42

Good taste in fashion is often considered to be a well-designed outfit with fashion acceptance worn by someone on whom it looks appropriate.

assignment 1
Assignment # 1
  • Add the 24 Chapter 1 fashion terms to quizlet.
  • Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion
  • Twenty-four terms plus definitions.
  • Print a copy of terms for a daily grade.
  • Take a pre-test; all multiple choice questions; all 24 terms; daily grade.
assignment 2
Assignment # 2
  • Prepare a timeline/chart of fashion throughout the decades starting with the “Roarin’ 20’s.”
  • Decade Visual Socio-Economic Fashion
  • Factors/Influences Trends
  • 1920
  • 1930
  • 1940
  • 1950
  • 1960
  • 1970
  • 1980
  • 1990
  • 2000
  • 2010
assignment 3
Assignment #3
  • Chapter Test