FASHION MARKETING AND MERCHANDISING. Basic Fashion and Business Concepts. Chapter 1 The Meaning of Clothing and Fashion. FASHION REVIEW. 1. Clothing provides protection to the human body from four main categories. Name these and give one example of each. Weather Environmental dangers
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Attractive decoration of the body provides a psychological feeling of well-being.
When people dress like others of a group, clothing fulfills the need to belong.
Besides achieving group identity, the clothes help the group members maintain a certain discipline of behavior.
They are the basis of a person’s decisions, lifestyles, code of ethics, and feelings or reactions.
Peer group pressure encourages people to conform and to gain a feeling of belonging. On the other hand, people also communicate their individuality by using self-expression in their clothing.
Personality traits affect the amount of decoration, comfort, economy, and other factors in peoples’ clothing choices.
As an art, fashion thrives on creative, innovative, forward-thinking ideas. As a science, fashion uses chemistry and technology to design, mass-produce, distribute, and sell fashion goods.
Personal fashion choices are a result of individual responses, yet can be constantly seen outwardly by others.
Styles are often brighter and more adventurous in good times, since people are willing to try new, different fashions.
They are produced in such large quantities and accepted by such a mass of people that they all seem to be alike.
Good taste in fashion is often considered to be a well-designed outfit with fashion acceptance worn by someone on whom it looks appropriate.