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DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE presented by Nina Mistilis University of NSW

This presentation explores the megatrends shaping the future of global tourism, including economic globalization, social urbanization, political challenges, environmental concerns, and technological advancements. It highlights the influence of destinations and enterprises on new product development and the role of tourists in shaping these developments. The importance of innovation in stretching core competencies for success in the tourism industry is emphasized.

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DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE presented by Nina Mistilis University of NSW

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    1. DESTINATION AND ENTERPRISE MANAGEMENT FOR A TOURISM FUTURE presented by Nina Mistilis University of NSW Larry Dwyer (University of NSW) Deborah Edwards (UTS Sydney) & Carolina Roman (Monash University)

    4. Economic- globalisation continued growth (esp China, India); greater spending power & travel Social – urbanisation (megalopolises); age complexity; growing developing countries population, cultural demands Political – continuing challenges in security, terror, health; International power evolving; localisation Environmental – intensifying population growth, development, urbanization, global warming affecting climate, natural resource & land-use, biodiversity Technological – new ICTs (information & communication technology) continuing as agents of consumers, ('The mobile Internet‘), enhancing networking

    5. drivers – none dominate, not necessarily mutually reinforcing, set context of global tourism development varying impacts in tourism destinations, regions, countries, industry sectors, segments or even firms destinations and enterprises influence new product development, in turn themselves influenced by megatrends tourists influence new product development, in turn being influenced by megatrends

    7. success by stretching core competencies thru innovation for: -  creative and successful new products, -   cost reduction and higher quality service & -  maximising competitive advantage  resources & capabilities of the destination & firm dictate degree of innovation tourism policy, planning, product development, marketing strategies must meet mega trends shaping behaviour of future tourists

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