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new rules of engagement

new rules of engagement. Sarah Webb CIH Chief Executive. today’s agenda. context is everything so is the end is neigh? how then to react?. deficit reduction. economic growth. 1. context is everything. wholly private sector. housing was offered up.

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new rules of engagement

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  1. new rules of engagement Sarah Webb CIH Chief Executive

  2. today’s agenda • context is everything • so is the end is neigh? • how then to react?

  3. deficit reduction economic growth 1. context is everything wholly private sector housing was offered up

  4. to see ourselves as others see us: part of ‘Broken Britain’

  5. big government centralised targets expensive anti aspiration unaccountable public sector big society localism productivity deserving poor transparent market we’re on the wrong list in No. 10  

  6. its worse than you think “Generations are trapped in social housing, denied the chance to break out or buy. I don’t want a child's life-story to be written before they're even born, and a responsible housing policy which helps people up and out of dependency can help re-write that story.”

  7. and finally … • we’re not Grant’s audience • ideas/ideologies trump evidence • they’re not stupid - they know the consequences

  8. 2. so is the end neigh?

  9. private sector: the big questions remain • market will remain flat • house price stagnation • slow  in mortgage finance • PRS : what if John Lewis did housing? • planning reform/NHB helps a bit • but overall we won’t build enough • & right to buy, wrong to rent won’t be addressed

  10. social sector: a bleak landscape • affordable rents will work in some places but not everywhere • fixed term tenancies will work for some but not for everyone • some of you will keep building, some won’t – partnership is key • if you can’t: what will you do with your balance sheet capacity? • pathfinder areas are doomed • direct payments are coming? • decent homes money will fizzle out • the big question re the role/purpose of social housing is fudged • but there is more scope to define your own offer with residents

  11. they all hate us … nobody likes us … 3. how then to react?

  12. or engage • do your homework! • take a think tank to dinner • start where they are

  13. invest in your people • know the skills landscape has changed – its about bespoke, customers, markets, £, partnerships • get the right people on the bus – its not about managing processes anymore • recruit for flexibility & invest in career-long learning for the new world – we can help! • commit to horizon-scanning www.cih.org

  14. we need a new governance and accountability story

  15. we must be in the business of aspiration & choice equity stakes personalisation

  16. make being the best business critical • invest in standards because it’s the right thing to do - not because the regulator says so • CIH exists to help make your organisation excellent: with us they Learn. Improve. Influence.

  17. and lets work together … • to avoid residualisation • to collect evidence of market failure • to get the media on our side

  18. thank you www.cih.org

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