Boost Disclosures by Utilizing Proven Technology Scouting Methods March 28, 2011

1. Boost Disclosures by UtilizingProven Technology Scouting MethodsMarch 28, 2011 Todd Sherer, Ph.D., CLP™ Associate Vice President and Director Kevin Lei, MBA, MS, CLP™ Associate Director and Director, VentureLab Program Office of Technology Transfer Emory University

2. The Changing Landscape • Tech Transfer in a “National fish bowl” • White House Strategy for American Innovation • OFFICE OF SCIENCE AND TECHNOLOGY POLICY NATIONAL ECONOMIC COUNCIL Commercialization of University Research Request for Information, March 25, 2010 • DEPARTMENT OF COMMERCE Office of the Secretary Request for Comments on the Strategy for American Innovation, February 4, 2011 • Commerce Secretary Gary Locke’s National Advisory Council on Innovation and Entrepreneurship (NACIE) • Kauffman Foundation Experts' Solution for University Technology Licensing Reform Named to List of 'Ten Breakthrough Ideas for 2010' by Harvard Business Review

3. The “Why” for Universities • Our potential licensees expect us to do so. • It is the first step along the innovation value chain. • It takes about 3,000 disclosures to have a home run; “Every strike brings me closer to the next home run (Babe Ruth).” • Growing recognition of value added steps in the disclosure process • More & quality disclosures? Ad hoc is not enough!

4. The Emory Specific "Why” • FY02-04: Disclosures flat for 3 years • Increased demand and short supply of Emory technologies • Emory Senior Administrators’ expectation – “TT Office must be seen on campus.” • Some researchers just don’t disclose if not proactively approached. • A pre-licensing team created under the “Todd Sherer” tech transfer model • It is one of the 9 metrics for our incentive plan!

5. Research & Discovery on the Rise Together? Not Always

6. The Emory Model--Rationale • Changing altitudes • Each licensing professional has a special job to do (Henry Ford’s idea of the assembly line) versus cradle to grave. • It is Emory’s IP asset. Identifying the asset is not just inventors’ responsibilities. • Making our job harder but inventors’ job easier • Proactive, not just reactive (greatly improves faculty relations) • Add value, not just process paperwork

7. The Emory Model—Org. Form • Organizational form • Pre-licensing team responsible (1/3 of 2FTEs) • One person as technology scout • Desired characteristics of a scout • Knowledgeable in science, business, and legal issues • A lateral thinker, cross-disciplinary, and imaginative • Familiar with all aspects of the technology transfer office • Service oriented – Strong follow-up skills a must • If it’s done correctly, new collaborations will be formed, additional disclosures will be identified, and faculty relationships will be strengthened.

8. Proven Tools • Proactive, proactive, & proactive • Scout--better to be a senior person • One-on-one meeting better than anything else • Minimize our own mistakes • Always try to make the disclosure process simpler • Different forms for different kind of inventions (standard form; research tools; animal model) • Hard copy versus electronic one • 2011 goal: online submission

9. Target Researchers • Top 200 well-funded faculty-quarterly updated • Translational research grant recipients • The Wallace H. Coulter Foundation Grant • Georgia Research Alliance VentureLab Grant • Emtech Bio Seed Grant • ACTSI Grant • SBIR/STTR awardees

10. Target Researchers • HTS drug discovery projects • Physicians conducting clinical trials • New faculty (see handout) • welcome packet followed by a meeting • Leaving faculty • IP exit interview • Alumni willing to accept Emory IP policy

11. Value Added Help from Scout • Match making (collaborators; entrepreneurs; industry partners) • Prototype development • Proof-of-principle funding • Translational project management • Startup assistance • Business incubation

12. Benefits of Technology Scouting • Identify inventions we would not have seen otherwise • Proactive filtering • Create value during the process • More & quality disclosures • Premium faculty service/education • Better IP awareness—seeds germinating

13. Benefits of Technology Scouting • Tech transfer program promotion • Better disclosure process • More consistent procedures • Fewer incomplete forms • Quicker to case managers’ hands • Very positive feedback from • Faculty • Chairs and Deans • Even Senior Management!

14. How to Measure Success? • √ Create a regular tech scout report (see handout) • √ Number of disclosures received. Increased incentive payout • √ Industry/investor expectation/perception • √ Faculty/management satisfaction • ? Quality of disclosures • % of revenue generating inventions/total disclosures • High net worth licenses/total disclosures • Home runs

15. Questions? Todd Sherer, Ph.D., CLP™ ttshere@emory.edu 404-7275550 Kevin Lei, MBA, MS, CLP™ klei@emory.edu 404-727-7241 Office of Technology Transfer Emory University