1. Service Management (5e) Operations, Strategy, Information Technology By Fitzsimmons and Fitzsimmons. Chapter – 1 Role of Service in an Economy. Learning Objectives. Describe the central role of services in an economy.
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Service Management (5e)
Operations, Strategy, Information Technology
Fitzsimmons and Fitzsimmons
Chapter – 1
Role of Service in an Economy
Services are deeds, processes, and performances.
Valarie Zeithaml & Mary Jo Bitner
A service is a time-perishable, intangible experience performed for a customer acting in the role of a co-producer.
Service enterprises are organizations that facilitate the production and distribution of goods, support other firms in meeting their goals, and add value to our personal lives.