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School Name <class>

School Name <class>. 2010 Showcase. Kids’ Design Challenge. A healthy, well balanced diet including nutritious grain-based foods is vital for normal growth, development and learning. Help kids learn about importance of ‘4+ serves a day’ of grain-based foods for good health. Stage 3 Brief :

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School Name <class>

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  1. School Name <class> 2010 Showcase

  2. Kids’ Design Challenge • A healthy, well balanced diet including nutritious grain-based foods is vital for normal growth, development and learning. • Help kids learn about importance of ‘4+ serves a day’ of grain-based foods for good health Stage 3 Brief: Design an advertising campaign, aimed at primary aged children to promote ‘4+ serves a day’ of grain-based foods as part of a healthy diet. Stage 4 Brief: A new grain-based food product is to be produced for the school canteen, in line with the Fresh Tastes @ School NSW Healthy School Canteen Strategy. Students will: a) develop a food product to communicate the ‘4+ serves a day’ message, and/or b) develop a promotional strategy to communicate the ‘4+ serves a day’ message.

  3. Go 4 Grains ‘4+ serves a day’ Key health messages: • Provides energy • Source of fibre • Source of vitamins and minerals; and protein • Whole grain/meal products provide more nutrients than refined products • 4+ serves a day • 2 serves of whole grain

  4. Stage 3

  5. Cabramatta Public School 5P • Campaign Materials: • TV commercial • Interactive website • School education program Graphic Design Research ... Grains are energy powerhouses fuelling our brains…

  6. Cabramatta Public School 5P • We chose to use a television advertisement because: • It is both visual and audio communication • Television appeals to children and is accessed by a majority • The effectiveness of the advertisement can be enhanced by selecting appropriate time slots to target our audience e.g. during cartoons, or during the news Testing

  7. Cabramatta Public School 6SN • Campaign Materials: • TV advertisement • Big Book • Posters Animated TV advertisement Slogan

  8. Cabramatta Public School 6SN ... We created an animated TV advertisement with our character Ben Barley telling a story about how eating grains keeps you healthy and gives you energy.... ... The students produced animation pictures and then another student photographed each scene. It was then put together to create the story in animation....

  9. Cabramatta Public School 6W Nutritional Research • The National Health and Medical Research Council has proven that grains can help in protecting against some cancers and diseases such as diabetes and heart disease. • Scientific studies show that eating 2 – 3 serves of grain based foods everyday have 20% - 40% lower risk everyday of getting heart disease and diabetes • Eating 4+ serves of grain per day is proven by scientists to give you more energy and keep you feeling fuller longer. ... We want children to change their diet from eating junk and fatty food to eating more grain based food...

  10. Cabramatta Public School 6W • Campaign Materials: • TV commercial • Posters • Comic strip … Children watch TV more and the advertisement is the most entertaining of our 3 elements. We feel it will catch the attention of the audience and persuade them to eat and try more grain based food…

  11. Caringbah North Public School 5D • Campaign Materials: • Jingle & Bookmark • Brochure • Billboard ...Our advertising campaign is to use a fun, catchy radio jingle accompanied by bookmarks to inform children about grains .... As a result of our campaign we expect to see more children eating four plus serves of grains a day as a popular food choice... Slogan

  12. Caringbah North Public School 5D Slogan Bookmarks

  13. Caringbah North Public School 5/6 C • Campaign Materials: • TV advertisement • Poster • Radio jingle Our ad was very funny and appealing to young children as we had a scene in the playground and we looked like we were having lots of fun and we were active, because we were eating our grains. Our jingle was also very catchy, therefore attracting little kids’ attention.

  14. Caringbah North Public School 5/6 C Jingle Grains keep us healthy and make us fit to play From kidz to kidz we tell you to eat 4 serves a day Grains are really yummy so go give them a taste Grains are NICE so don’t think TWICE, don’t put them to waste! TV advertisement ... Our class, 5/6C, did some background research on grains in computer time before being split into four groups of about eight people. Each group decided on what type of ad they would make and then produced a prototype of that media ...

  15. Caringbah North Public School 6J • Campaign Materials: • Sample bag • Animation • Poster ... We were able to easily produce our items ourselves but they were still appealing to our target audience... Investigating Advertising ...Our sample bag is great for kids because it has rewards for eating grain based foods... “4 grains A Day Helps Your Body In Every Way”

  16. Caringbah North Public School 6J .... Our five groups all designed a Mini Questionnaire for the Year 3 Kids. Most of the Year 3s knew a little bit about what grains were and could name a few. Some of their answers were inappropriate. They did not know about serves or about how important grains are to make a healthy body.... Survey Jingle Our jingle is “Amazing Grains” which is a parody of “Amazing Grace”. This is how it goes: ‘Amazing Grains, How sweet they sound. That made a healthy me. I once was weak but now am strong. The grains have strengthened me.”

  17. Floraville Public School 5C • Campaign Materials: • Grainy Information Movie • Poster • News Report News report ... We decided on these 3 forms of advertising as it will empower kids to become experts on grains … and as experts they will share the message with their family ....

  18. Floraville Public School 5C ... In computers we have spent 40 minutes per week learning about grains using computer technology... ... As we have only had 40 minutes per week, we have been using a school blog set up on DET blogED to communicate messages and findings ... Grainy movie … We need people to eat more grain foods so they don’t get fat or unhealthy ... 5C

  19. Floraville Public School 5V • Campaign Materials: • Taste testing • Website/blog cartoon • Grainy goody bag … The goody bag was selected as the prototype because everyone likes to get something free and it has great products links all adverting elements together. The poster educates consumers on grains, a song about grains and some clappers and recipe to get everyone excited about eating grains… 5V

  20. Floraville Public School 5V • .... We created a survey using Survey Monkey and these are some of the interesting results • most kids thought you need 2 serves of grains a day • 80% knew that bread contained grains but didn't know other grain foods • kids knew grains are healthy but not why

  21. Floraville Public School 5/6 G • Campaign Materials: • Grainy Brainy Challenge • Grain-iaire song • Radio Station Promotion Brain Challenge Name- Class-

  22. Floraville Public School 5/6 G Brain Challenge Video SONG: I wanna be a Grainiaire** ** Sung to the tune of I wanna be a Millionaire ... I wanna be a grainiaire so grainy bad Eat all of the grains I never had Uh, I wanna be on the cover of 4+ magazine Smiling next to Fast Ed and the Queen ...

  23. Homebush Public School 6D • Campaign Materials: • Poster /Merchandising • Video Advertisement • Radio Advertisement .... We discovered that most of the primary school children we surveyed, didn’t know a lot about grains or which foods contained grains. Most of them were also not eating enough grains on a daily basis .... Radio Ad Lyrics Take you the farmer’s crop Eat all the grains he’s got Have 4 serves of grains a lot Fill your tummy up!

  24. Homebush Public School 6D ..... We thought that we could enhance the knowledge of our target audience and encourage them to eat 4+ grains a day to improve their health

  25. Homebush Public School 6L • Campaign Materials: • Poster / T-Shirt • Bumper sticker • Video Advertisement ... It is no secret that healthy eating and regular physical activity help us to achieve and maintain good health throughout our life ... 6L Jingle: “If you want brains, Eat more than 4 grains”

  26. Homebush Public School 6L T shirt / Poster Design ... Eating 4+ grains a day will make you feel more confident and positive because you will be healthier, fitter and have more energy to play and study. Bumper Sticker

  27. Homebush Public School 6W • Campaign Materials: • Video for YouTube • Radio Jingle • Billboard Video ... The message must be very accessible and YouTube is one of the most visited sites by primary aged children. The message must be clear and simple. Repetition is an essential part of helping get the message to children....

  28. Homebush Public School 6W Survey YouTube Video clip Billboard

  29. Mowbray Public School GATS • Campaign Materials: • Video • Magnets with logo • Poster Experimental work

  30. Mowbray Public School GATS .... Eating 4+ serves of grains for a student in Year 3 or Year 4 is beneficial for them as they provide many nutrients that will give them energy, good nutrition and as an overall result will help the students in the long run with improved academic performance. Hence Grains 4 Brains Magnetic logo Grains 4 Brains Our Slogan

  31. Narraweena Public School 5C • Campaign Materials: • TV Advertisement • Jingle • Poster … We used a character called Super Healthy Grain. We put Super Healthy Grain on the poster and made stickers with him on them to give to the children. This character was made to make kids think positive about grains and not eat junk food…

  32. Narraweena Public School 5C Jingle You’ve got the power To eat more grains You’ve got the power To win the game You’ve got the power To work your brain You’ve got the power To get an A! EAT 4+ SERVES of GRAINS A DAY! TV advertisement

  33. Campaign Materials: • Poster • Radio Rap/ Jingle • TV Commercial Narraweena Public School 5G

  34. Narraweena Public School 5G ... WE WORKED IN A SMALL GROUP TO THINK OF OUR ADVERTISEMENT IDEAS.... ..... Fun, colourful advertising was our idea to attract kids to eat more grains. ... Our Jingle GRAINS MAKE U GO, GO, GO!

  35. Narraweena Public School 6F • Campaign Materials: • Poster • Radio Rap/ Jingle • TV Commercial Campaign Character We want people to start eating 4+ serves of grains each and every day … and help them to give them more energy … and to be protected against heart diseases … and help prevent diabetes...

  36. Narraweena Public School 6F Our Jingle ....We organised our group into art directors, cameraman, manager, film writer and many other jobs, making sure everyone had a position or job..... Poster Design

  37. St Ives Public School 6MC Poster • Campaign Materials: • TV Advertisement • Poster • GrainForce website ... The TV advertisement involves our cartoon superhero - GrainForce He helps unfit children make the right choices about their selection of food. Instead of eating lollies, he encourages children into eating delicious grain based foods... .... Eating grains is a great thing to do. So healthy, so easy. They’re perfect for you.... 6MC

  38. St Ives Public School 6MC GrainForce Website Our Logo GrainForce Character “You need GrainForce!”

  39. Stage 4

  40. Bankstown Girls High School Year 8 Gp1 ....To find out what the students in our school would enjoy, we conducted a survey. We asked them various questions on what they liked to eat. Then we selected our target audience which was the juniors of the school (years 7-10). Using the results of our survey, we found that 100% of the people surveyed liked muffins... Lime Frost Mixed Berry Muffin

  41. Bankstown Girls High School Year 8 Gp2 ... Our survey results indicated that a diverse number of students would prefer the canteen to have more wraps and burgers at a lower price. This is what led to the revelation of our brand new sweet chilli beef wrap which consists of everything you have ever wanted in a wrap. Healthy but delicious... Sweet Chilli Beef Wrap .. Instead of teenagers having to eat the unhealthy wraps full of saturated fat, they can just replace it with our fantastic sweet chilli beef wrap ...

  42. Bankstown Girls High School Year 8 Gp3 ... We did a lot of research on snacks that were delicious yet nutritional. We came up with 4 best snack ideas. We found an apple muffin recipe but substituted the apple with something more unique - peach. We then trialled our final 2 recipes and conducted a taste test survey to our target audience (Yrs 7-10 active girls). Delicious Peach Muffins with Mango frosting This grain-based snack contains grains such as rolled oats, bran and wholemeal flour.

  43. Bishop Druitt College 7Tec3 Nutrition Information Energy 751 kJ Protein 9.6 g Fat, total 5.0g- saturated 2.4 g Carbohydrates 22.9g- sugars 1.7 g Dietary Fibre 5.6 g Sodium 323 mg Alex and Hugo’s Magical Rice Balls ... Our Rice Balls are healthy because they have a lot of grains, as the whole thing is basically Brown Basmati Rice. It also has lots of cheese in the middle that is very good because not many kids get anywhere near enough dairy ... ... It would be good in the canteen because kids would love to eat it (everyone who tasted them said they were nice)...

  44. Bishop Druitt College 7Tec4 ... We chose the tabouli dish because it taste good, looks great and it is easy to make and prepare. The tabouli is also a healthy meal to eat and the ingredients are basic and easy to find in the supermarket... Nutrition Information per serve Energy 1700kJ Protein 29.2g Fat, total 21.5g - saturated 5.3g Carbohydrates 21.4g- sugars 1.6g Dietary Fibre 12.9g Sodium 176mg Speedy Chicken Tabouli ... Speedy Chicken Tabouli has lots of protein, carbohydrates, and fibre. Bulgur is a nutty-flavoured grain made from whole-wheat kernels that have been steamed, dried and crushed…

  45. Our recipe is Blueberry Chocolate Muffins. It is a chocolate muffin with added fresh blueberries and extra bran. Each muffin contains just 886kJ, 1.1g saturated fat and 4.1 g dietary fibre. Concord High School Year 7 • Wholemeal flour is used instead of white flour. • Wheat bran and oat bran are added to increase fibre. • Raw sugar is reduced by ¼ cup to reduce energy. • Fresh blueberries are added for flavour, fibre and more appealing to sale. • Soy milk is used instead of dairy milk because it contains less saturated fat. • Sunflower oil is reduced by 25ml to reduce saturated fat and energy. Blueberry Chocolate Muffins The outcome of the modifications is that we get a moist, delicious chocolate muffin with fresh blueberries added that is low in saturated fat, high in dietary fibre and contains moderate amount of calories. It is just too good to be true!

  46. Campaign Materials: • Website • Posters • TV advertisement North Sydney Girls High School 7TC2 Honey Oat Quick bread ... Honey Oat Quick Bread is an incredibly healthy bread with no sugar whatsoever. It is high in fibre and contains one serve of grain...

  47. North Sydney Girls High School 7TC4 • Campaign Materials: • Free samples • Campaign presentation • Poster ... Other than its delicious nature, we believe steamed fruit cakes offer a great nutritional benefit, …its grain content and vitamin supplement... Steamed Fruit Cake Poster

  48. Campaign Materials: • Flyers • Posters • School Announcements Rooty Hill High School Year 7B ... We noticed students eating choc chip muffins and doughnuts for snacks … so we thought we would come up with a muffin recipe that is healthy and would appeal to teenagers... Fruity Muesli Muffins ... It also fits into the category of 4+ serves a day and contributes to the daily serving of grains of our students as they are not aware of the benefits of grains. We experimented the recipe a couple of times varying the ingredients and this was the recipe that had the best response from all students who tried it ...

  49. Campaign Materials: • Flyers • Posters • School Announcements • Taste testing Rooty Hill High School Year 7EF Cheesy Herb and Bacon Scrolls ... The Scrolls are healthy, affordable and contributes to the daily serving of grains... ... We decided to make this product because it contains grain based ingredients like wholemeal flour for the pastry and having one cheesy herb and bacon scroll contributes to half a serve of your daily intake of grains. We wanted to make a product that would be healthy and appealing to the students ...

  50. Campaign Materials: • PowerPoint • Posters • School Announcements Rooty Hill High School Year 8 (4) ...Our food product is suitable for all ages; that is why we are going to sell it at the school canteen because it’s a healthy choice and it contribute to our daily serves of grains.... Creamy Chicken and Vegetable Pasta ...We tried the recipe a few times modifying and improving each time until we got the best product. We gave samples out and got a very positive feedback from all the students around the school. We approached the canteen and they thought this would be a really good seller as the students really do go for hot lunches...

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