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… an investment in yourself and your career

Discover the benefits of becoming a Master Advertising Specialist (MAS) or Certified Advertising Specialist (CAS). Learn about program requirements, industry knowledge, and how certification can advance your career. Contact us for more information.

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… an investment in yourself and your career

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  1. …an investment in yourself and your career

  2. Following this presentation, you will be able to: • Identify what MAS and CAS means in the promotional products • industry • Relate statistical info regarding MAS and CAS programs • Share the benefits Certification provides you • Identify the requirements for CAS Certification • Identify the requirements of MAS Certification • Recognize where to find additional resources • Know who to contact for more information What You Will Learn

  3. The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s premier professional designations. Promotional ProductsAssociation International (PPAI) created this certification program in 1961 to designate individuals in our industry who have demonstrated an advanced knowledge of and experience in the promotional products market What Is MAS/CAS?

  4. MAS/CAS Participation

  5. MAS/CAS by Category

  6. MAS/CAS Designee #’s

  7. Individuals with the MAS/CAS designations make up an elite group of industry leaders: What’s In It For You?

  8. MAS/CAS Testimonials • The Distributor’s Story • Kendra McDougal, MAS • The Supplier’s Story • Charley Johnson, MAS What’s In It For You?

  9. Points Needed for Certification: 75 points • Prerequisites: 3 years of industry experience • Requirements: • Required Courses (15 points):* • Promotional Products Industry Overview (3 points) • Promotional Programs (3 points) • Best Practices Supplier-Distributor Relations (3 points) • Advertising & Marketing Overview (3 points) • sm@rt Artwork Guidelines (1.5 points) • Ethics (1.5 points) • *Available through PPAI On Demand Courses Certified Advertising Specialist (CAS)

  10. Requirements: Electives (60 pts): CAS Program Overview

  11. Requirements: Industry Service (maximum of 5 pts): CAS Program Overview

  12. Examination: • 150 multiple choice questions • Covers all material presented in the 6 required courses • Where: • PPAI Expo • Regional Association Shows • PPAI Training Events CAS Program Overview

  13. Points Needed for Certification: 100 points (plus CAS) • Prerequisites: • 5 years of industry experience • CAS Certification Requirements completed MAS Program Overview

  14. Requirements: Electives (100 pts): MAS Program Overview

  15. Requirements: Industry Service (minimum of 1 point - maximum of 15 points): MAS Program Overview

  16. Demonstration of Industry Expertise Options: • Develop and present an approved workshop, seminar or training program (after receiving your CAS designation or completion of CAS requirements) • OR • Write a 2500 word article that is published in a pre-approved industry publication after receiving your CAS designation or completion of CAS requirements) • OR • Pass a comprehensive 150 question multiple choice exam MAS Program Overview

  17. Recertification Web Page: • http://www.ppai.org/education/certification/recertification • Active in the industry • Complete 25 points every three years • Maximum of 10 points of industry • service • Payment of recertification fee • No required courses! • No examination! • Life Certification (MAS) • 60 years of age or older • Member of PPAI Hall of Fame • A PPAI Lifetime Member Recertification Overview

  18. MAS/CAS Best Practices • The Distributor’s Story • Kendra McDougal, MAS • The Supplier’s Story • Charley Johnson, MAS Achieving Certification

  19. On The Road to Certification Certification Information Brochure MAS/CAS Video: Three Letters Make All The Difference MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4 Find Your PIN Number www.upic.org Check Your Transcript MAS/CAS Study Guides Tools & Resources

  20. Promoting Your Certification Certification End-Buyer Brochure MAS/CAS Video: MAS/CAS Certified Professionals—Why You Should Work With Them MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4 Tools & Resources

  21. Certification Information Brochure Additional Resources

  22. Certification End-Buyer Brochure Additional Resources

  23. Call us at: 1-888-426-7724 (1-888-IAM-PPAI) • MAS/CAS Info Line: • 1-888-426-7724 (1-888-IAM-PPAI) x 4 • Find Us Online: • Certification Webpage • www.ppai.org/MASCAS • Promotional Products Association International • www.ppai.org • Email us at: certification@ppai.org For More Information

  24. Connect with us on the social web • PPAI MAS/CAS Certification LinkedIn Group • www.linkedin.com • PPAI Professional Development on Twitter • www.twitter.com/ppaiprofdev • PPAI Facebook Page • http://www.facebook.com/PPAI.HQ • PPA YouTube Channel • http://www.youtube.com/ppaiheadquarters For More Information

  25. Thank You!

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