High_Ticket_Sales_Funnels__A_guide_for_coaches_and_consultants_on_selling_high_ticket_coaching_and_consulting_services_o

1. High  Ticket  Sales  Funnels  for  Coaches  &  Consultants    The  3  Top  Funnels  for  Selling  High  Ticket  Coaching  and  Consulting  Services     Selling  high  ticket  coaching  and  consulting  programs  and  packages  is  one  of  the   best  ways  to  expand  your  reach,  attract  more  clients,  and  grow  your  business.     However,  most  coaches  and  consultants  struggle  to  attract  enough  high  value   clients  to  fill  their  programs  or  calendar.    In  this  guide  we’ll  share  3  proven  sales   Funnels  to  attract  more  clinets,  more  sales,  and  dramatically  improve  your   business.     Hi,  I’m  Dallas  McMillan  –  author  of  Lead  Generation  for  Professionals  and   founder  of  Influential  –  the  Digital  Agency.   I’ve  written  this  guide  to  help  you  learn  the  best  ways  to  market  and  sell  your   high  ticket  coaching  and  consulting  services,  packages  and  programs.     At  Influential,  we  work  with  coaches  and  consultants  to  design,  develop  and  sell   premium  products  and  services  in  our  High  Value  Practice  Program.  We  also   offer  Done-­‐for-­‐you  Sales  Funnels  and  Lead  Generation  Campaigns.     In  the  High  Value  Practice  Program  one  of  our  modules  focuses  on  client   attraction,  lead  generation  and  online  sales.   We  teach  3  proven  sales  funnels  to  generate  qualified  leads  and  sales  online.     In  this  Guide,  we’ll  review  these  3  different  funnels,  their  pros  and  cons,  and   show  you  which  one  to  use,  and  when  depending  on  what  you  are  selling.     Choose  the  right  tool  for  the  job   Choosing  the  right  sales  funnel  to  sell  your  premium  coaching  and  consulting   products  and  services  depends  on  the  format  of  the  final  product.     You  see,  if  you  are  selling  high  ticket  1:1  coaching  then  it  makes  sense  to  use  a   sales  funnel  that  matches  that  experience  for  your  client,  whereas  if  you  are   selling  group  coaching  or  online  programs  then  you  want  to  incorporate  more  of   a  social  element  into  your  sales  funnel.     I’ve  also  included  the  blueprints  for  these  funnels  so  you  can  see  exactly  how   they  map  out  and  how  you  can  use  them  in  your  business.       In  addition,  I’ve  created  a  short  video  course  that  goes  into  more  detail  about  the   technology  and  strategy  we  use  when  we  create  these  sales  funnels  in  our   business  and  for  our  lead  generation  and  high  value  practice  clients     We’ve  had  hundreds  of  coaches  and  consultants  download  our  lead  generation   guide  (Get  yours  here),  and  the  feedback  has  been  fantastic.  But  a  lot  of  people  

2. wanted  more  details  on  how  to  implement  high  value  sales  funnels  in  their   business.     That’s  why  I’ve  created  this  guide  and  the  extra  video  training  on  high  value  sales   funnels,  including  a  report  with  case  studies  of  sales  funnels  that  have  sold   millions  of  dollars  worth  of  products  and  services  online.     If  you’re  serious  about  using  online  sales  funnels  to  grow  your  coaching  or   consulting  business  then  you’ll  want  to  get  this.   Access  Blueprints  &  Video  Training     Contents  of  this  Guide   High  Value  Sales  Funnel  #1  The  Strategy  Session  Consulting  Funnel   High  Value  Sales  Funnel  #2  The  Webinar  Funnel   High  Value  Sales  Funnel  #3  The  Video  Training  Series  Funnel        

3. High  Value  Sales  Funnel  #1     The  Strategy  Session  Consulting  Funnel     Summary  –  the  Strategy  Session  Consulting  Funnel  is  one  of  the  simplest  and   easiest  online  sales  funnels  to  set  up  and  operate.     It’s  ideal  for  selling  1:1  high  ticket  consulting  and  coaching  services   It  relies  on  a  1:1  live  coaching  call  over  the  phone,  or  video  call  (Skype,   Gotomeeting  or  Google  hangout)  to  qualify  the  client,  share  some  value  and  close   the  deal.     Pros  and  Cons  of  the  Strategy  Session  Consulting  Funnel   Pros:     •Easiest  to  set  up  and  operate   •Makes  it  easy  to  test  and  improve  your  offer  by  varying  it  with  different   clients,  getting  feedback  etc.   •Perfect  as  your  first  sales  funnel   •Lets  you  build  testimonials   •Lets  you  focus  on  customer’s  own  business  –  can  have  a  high  close  rate     Cons:     •Requires  1:1  strategy  call   •This  means  it  must  be  a  manual  process   •Relies  on  good  sales/closing  skills  and  a  clear  offer     Suggested  use  case  for  the  Strategy  Session  Consulting  Funnel     This  sales  funnel  is  ideal  for  consulting  and  coaching  professionals  who  work   1:1.  Because  it’s  the  easiest  of  these  funnels  to  get  set  up,  it’s  often  a  good  idea  to   start  with  this  funnel  when  you  are  testing  a  new  offer  or  a  new  market.     This  is  the  funnel  we  use  for  our  done  for  you  Lead  Generation  service  for   consultants  and  professional  services  firms.     Because  it  requires  direct  attention  from  the  consultant  or  a  sales  person,  it  is   most  suited  to  high  ticket  sales  (we  work  with  clients  with  an  offer  of  $2,000   plus)     Example  Case  Studies:  Here  are  some  of  my  favorite  Consulting  Funnels   #1  Influential  -­‐  Lead  Generation  for  Professionals   #2       Get  the  Consulting  Lead  Generation  Funnel  Blueprint   Apply  for  our  Done  for  You  Lead  Generation  Services    

4. High  Value  Sales  Funnel  #2     The  Webinar  Funnel   The  Webinar  Funnel  is  a  popular  approach  that  can  be  surprisingly  easy  to   implement  and  highly  effective  for  selling  coaching  and  consulting  programs  as   well  as  online  training  and  done  for  you  services.     Webinars  are  excellent  for  creating  a  sense  of  immediacy,  intimacy  and  a  social   environment.     Because  they  are  live,  people  often  feel  more  connected  and  engaged  than  with   pre  recorded  video  and  other  less  interactive  pages.   Events  replicate  the  “live  event”  environment.   Pros  and  Cons  of  the  Strategy  Session  Consulting  Funnel   •Pros:   Webinars  can  be  surprisingly  easy  to  get  up  and  running   •People  love  webinars   •Live  events  and  social  interaction  boost  engagement  &  conversion  rates     •You  can  trigger  buying  frenzies:  people  love  to  buy  what  other  people  buy   •Webinars  encourage  authenticity  and  connection     •Webinars  are  a  great  way  to  share  stories,  interviews  and  case  studies.   A  great  way  to  build  your  list  and  attract  more  subscribers   Cons:   •Webinar  software  can  be  buggy  or  confusing  to  work   •Webinar  software  can  be  expensive   •Many  people  get  stressed  talking  to  a  live  audience   •Tech  issues  can  ruin  otherwise  good  webinars   •Some  people  sometimes  struggle  with  the  technology  to  view  the  webinar   •Some  people  don’t  know  what  a  webinar  is   •Manage  the  webinar,  your  pitch,  your  offer,  your  slideshow  and  questions   can  be  overwhelming   •Can  require  a  second  person  handling  the  tech  and  questions     •It  can  be  disconcerting  “talking  to  nobody/cyberspace”  at  first   •Webinars  lack  “instant  gratification”  (people  don’t  like  to  wait)   Suggested  use  case  for  Webinar  Funnels   Ideal  for  selling  group  coaching,  live  events,  and  online  programs  with  plenty  of   social  engagement.  The  potential  for  Q&  A  makes  them  ideal  for  exploring  new   markets,  because  you  can  get  feedback  on  possible  questions,  objections,  and   sticking  points.  By  monitoring  live  sales  you  can  also  get  a  feel  for  what  is   working  well  (and  what  is  not.     Example  Case  Studies:  Here  are  some  of  my  favorite  Webinar  Funnels   Webinar  1  Click  Funnels  -­‐  Funnel  Hacks  Webinar  -­‐     Webinar  2  Lisa  Sasevich  –  Boost  Your  Sales  with  Irresistable  Offers   Webinar  3  Callan  Rush  –  Wealth  Through  Workshops     Get  the  Webinar  Sales  Funnel  Blueprint   Apply  for  our  Done  for  You  Webinar  Services  

5. High  Value  Sales  Funnel  #3   The  Video  Training  Series  Funnel   The  Video  training  Series  funnel  is  a  popular  sales  funnel  that  offers  increased   contact  time  and  interactions  relative  to  the  the  consulting  funnel.  This  gives  you   more  time  to  educate  the  client,  build  rapport  and  position  yourself  before  the   sale.  It’s  highly  effective  for  building  excitement  and  anticipiation,  especially   when  paired  with  social  triggers  and  remarketing.     Popularised  by  Jeff  Walker    as  the  “Sideways  Sales  Letter”  or  “Product  Launch   Formula”  the  video  training  series  funnel  is  an  extremely  popular  online  sales   funnel  often  used  so  sell  high  ticket  products  such  as  online  courses  and   coaching  programs.     Pros:  Can  be  completely  automated   Helps  build  positioning,  anticipation,  demand  and  understanding  of  the  offer   Creates  multiple  interactions  so  can  be  useful  for  selling  to  cold  audiences   Leverages  social  triggers  to  increase  social  deman,  making  it  excellent  for  selling   group  programs   The  familiar  format  can  help  people  feel  comfortable  and  give  you  creidibility   (this  funnel  is  used  by  many  top  online  marketers,  coaches  and  consultants)     Cons:  Relatively  complex  to  design  and  execute  compared  with  the  consulting   funnel   Because  it  is  a  longer  funnel  people  who  are  ready  to  take  action  now  can’t  act   immediately   Some  people  don’t  like  watching  a  lot  of  videos   May  confuse  some  buyers   It’s  popularity  and  ubiquity  across  the  web  may  turn  off  the  many  people  who   have  seen  it  before.   High  Value  Sales  Funnel  3  The  Evergreen  Webinar  Funnel   May  not  be  as  suited  to  selling  consulting  services  because  lacks  the  strategy   session  (people  genereally  want  to  try  what  they  will  buy)     Suggested  use  case  for  Video  Training  Series  Funnels   Ideal  for  selling  online  programs,  video  courses  and  other  group  online   programs  experiences.  Can  also  be  helpful  for  selling  offline  group  coaching   programs.     Can  be  paired  with  a  strategy  session  to  sell  1:1  consulting/coaching  services     Example  Case  Studies:  Here  are  some  of  my  favorite  Video  Training  Series   (once  you  notice  this  funnel  you’ll  see  it  used  everywhere  online)   Callan  Rush  –  Wealth  Through  Workshops   Influential  –  Lead  Generation  for  Professionals  (Video  series)     Get  the  Webinar  Sales  Funnel  Blueprint   Apply  for  our  Done  for  You  Product  Launch  Services  

6. Essential  Funnel  Tips  and  Ninja  Tactics   Optimising  the  performance  of  your  funnel  is  the  key  to  creating  powerful,   effective,  and  affordable  lead  generation  campaigns  and  sales  funnels.     Here  are  some  of  the  strategies  we  use  in  our  lead  generation  and  marketing   campaigns  to  maximize  the  performance  of  our  sales  funnels.     1.Instant  gratification  –  your  free  gift  should  be  something  that  offers   immediate  value  or  a  quick  win  –  these  are  most  appealing,  especially  for   cold  audiences   2.Use  followup  emails  to  move  people  forward  in  the  funnels   3.Use  Retargeting  (Facebook  ads,  Google  Adwords  and  Banner  ads)  to  keep   people  engaged  with  funnels,  build  your  brand  recognition/familiarity   and  guide  people  forward  to  the  next  step.  Facebook  ads  in  particular  are   highly  valuable  for  this.   4.Highly  targeted  –  ensure  your  ad,  landing  page  and  other  marketing   collateral  are  specifically  targeted  to  your  ideal  client   5.Congruency  -­‐  Ensure  your  advertisement  or  promotion,  landing  page  and   other  marketing  collateral  are  congruent  and  consistent  to  maximize   conversion     6.Use  the  know,  like  trust,  try  buy  framework  to  build  the  relationship  over   time  before  asking  for  the  sale   7.Followup  –  the  money  is  in  the  followup   8.Send  all  traffic  to  landing  pages  to  capture  emails  (lets  you  followup)   9.Use  clear  Call-­‐To-­‐Action  text,  offers  and  buttons   10.Test,  Test,  Test  –  the  best  idea  you  can  come  up  with  is  only  as  good  as  the   results  you  get  with  your  market  –  a  scientific  approach  to  testing,   measuring  and  optimizing  performance  is  essential.     Learn  More  About  High  Ticket  Sales  Funnels   We’ve  had  hundreds  of  coaches  and  consultants  download  our  lead  generation   and  training  guides,  and  the  feedback  has  been  fantastic.  But  one  of  the  things   you’ve  told  me  is  that  they  want  extra  training  on  how  to  implement  these  high   value  sales  funnels  in  your  business.     That’s  why  I’ve  created  this  4  part  video  training  on  high  value  social  sales   funnels,  including  a  report  with  case  studies  of  sales  funnels  that  have  sold   millions  of  dollars  worth  of  products  and  services  online.     If  you’re  serious  about  using  online  sales  funnels  to  grow  your  coaching  or   consulting  business  then  you’ll  want  to  get  this.     To  get  instant  access  to  the  High  Value  Sales  Funnels  Video  course  click  Below:     Get  the  High  Value  Sales  Funnels  Video  Course